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THE EMERALD ISSUE

EAT YOUR GREENSThe GO! Family Recipe for Green Meetings & Events

GREEN READSTwo Books, Five Gardening Gurus

GO! & THE COCA-COLA COMPANYEnvironmental Sustainability Summit

GIFTS THAT KEEP ON GIVING

Eco-Friendly Giveaway Ideas

GO! GREENYOUR SOURCE FOR TIPS AND TRICKS TO GO! GREEN WITH STYLE

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“The question of reaching sustainability is not about

if we will have enough energy,

enough food, or other tangible resources… The question is: will there

be enough leaders in time?”

– Dr. Karl-Henrik Robèrt, founder of The Natural Step and keynote speaker at this

year’s GMIC Sustainable Meetings Conference

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EAT YOUR GREENS

The GO! Family Recipe for

Green Meetings & Events

CAUGHT IN THE ACT

Scenes from the Team

SIDE BY SIDE

Get to Know Two Creatives at GO!

GO! & THE COCA-COLA COMPANY

Environmental Sustainability Summit

GIFTS THAT KEEP ON GIVING

Eco-Friendly Giveaway Ideas

GREEN READS

Two Books, Five Gardening Gurus

AT GO!, WE WORK TO LESSEN THE ENVIRONMENTAL

IMPACT OF EVERY EVENT WE IMAGINE, DESIGN, AND

PRODUCE. WE CREATE GREENER, MORE SUSTAINABLE

MEETING EXPERIENCES. BUT WE NEVER SACRIFICE

OUR SIGNATURE SPARKLE.

WELCOME TO THE EMERALD ISSUE OF GO!

MAGAZINE – YOUR SOURCE FOR TIPS

AND TRICKS TO GO! GREEN

WITH STYLE.

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INGREDIENTS• F.L.O.S.S. Food & Beverages

• USB Drives

• Satellite Broadcasts

• LEED-certified Décor Materials

• Local Labor & Talent

• Microsites

• PDAs

• Dynamic Display Technologies

• LED Lighting

• Double-sided Post-consumer

Recycled Paper

• Vegetable-based Inks

• Succulent Plant Centerpieces

• Recycled or Consumable

Product Giveaways

• A Giant Green Living Wall

FRESHLOCALORGANICSEASONALSUSTAINABLE

DIRECTIONS1. Survey and select event venues, hotels, transportation providers

and vendors that are centrally located and environmentally

responsible.

2. Share event designs, layouts, vendor agreements, invitations,

and other communications via email.

3. Obtain accurate attendance numbers via RSVP, and plan

accordingly to reduce food waste and cost.

4. Develop an energy management program to reduce

consumption of electricity on-site.

5. Use the web and e-mail to promote the event – offer electronic

registration and provide event welcome kits online.

6. Provide guests with information about the local public transit

system, and/or arrange for fuel-efficient shuttles to transport

attendees to and from the airport and the event venue.

7. Promote off-site activities that involve event attendees

in the area’s natural environment with minimal impact.

8. Purchase food and beverages in bulk to minimize packaging.

9. Provide on-site recycling for paper, cardboard, metals, glass,

plastics, and other recyclable materials.

10. Combine all ingredients … then serve up an inspiring,

eco-friendly experience, and enjoy!

AFTER THE EVENT1. Recycle as much as possible.

2. Arrange to have leftover food donated to a local food bank

or soup kitchen, or separate it for pick up by a composting

operation or local farm.

3. Offer ideas to reuse hard set pieces, décor items, signage

and displays.

THE GO! FAMILY RECIPE FOR GREEN MEETINGS & EVENTSSERVES 1 – 5000+

EAT YOUR

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GO! ANDTHE COCA-COLA

COMPANYWe began our ongoing relationship

with Coca-Cola over 10 years ago.

Dozens of eco-friendly meetings and

events later, we look back on the

Environmental Sustainability Summit as

a green project standout.

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Coca-Cola hosted its first Global Retailing Research

Council Forum in Beijing during the 2008 Olympics

and tapped GO! to re-brand the council’s brand

identity. We designed and developed event collateral,

video programming, graphics and production

support for a five day summit on environmental

sustainability.

The meeting environment reflected the green

objectives of the forum and provided a creative and

efficient workspace for the 150+ global retailers

by easily converting from plenary to workshop

space throughout the course of the event. Using

recyclable and reusable materials was a must – from

the cardboard box and reclaimed bamboo walls, to

the use of postconsumer recycled fiber in all print

materials, to the integration of plants and greenery...

every element was environmentally sustainable to

reflect the key messaging of the council.

The event featured a host of environmental

specialists, including Nobel Peace Prize winner

Dr. Rajendra K. Pachauri, who worked with the

participants to discuss retail industry standards

around carbon reduction, zero waste and sustainable

agriculture.

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As part of its green activation for the Beijing Olympic

Games, Coca-Cola engaged GO! to design an

installation focused on the company’s sustainability

initiatives. Large format print, video stations,

interactive kiosks and dimensional display areas

provided in-depth information on the company’s

progress on water stewardship, sustainable

packaging and recycling, climate and energy

protection, as well as sustainable product

development and community programs. GO!

incorporated eco-friendly materials for fabrication,

including RPET counters and decorative finishes.

Underscoring Coca-Cola’s strong environmental and

corporate responsibility commitments, the exhibit

was prominently placed in Coca-Cola’s hospitality

zone and was a central gathering place for guests.

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What gives you inspiration?A challenge

Best perk of your job?Traveling the world to give life to great ideas

Coolest onsite experience?When the LED video wall at TruTV’s upfront

event split open to reveal Kid Rock

Favorite thing to do on your day off?Brunch

What do you have way too many of?Cat toys

Secret hobby?Interior design

I never leave home without…Kissing my husband

Favorite quote“Make each day useful and cheerful, and prove

that you know the worth of time by employing

it well. Then youth will be happy, old age

without regret, and life a beautiful success.”

– Louisa May Alcott

1832-1888, Author

What do you do to be green?I GO! VEGETARIAN!!!

What gives you inspiration?Nature and hiking

Best perk of your job?Traveling and meeting new people

Coolest onsite experience?The first time I saw my work on the big screen

and brushing shoulders with Oprah

Favorite thing to do on your day off?Being active outdoors!

What do you have way too many of?Design books

Secret hobby?Food photography

I never leave home without…Burts Bee’s Chapstick

Favorite quote“Because the brick walls are there to stop the

people who don’t want it badly enough.”

– Randy Pausch

1960-2008, Professor

What do you do to be green?I keep a few recycled bags in my kitchen filled up

with recycled goods – I take out my recycling

more than my trash!

SIDE BY SIDEJILLIAN MILLER

CREATIVE STRATEGISTJENNIFER CHONGART DIRECTOR

Jillian’s cat Romeo

it’s Oprah!!!Kid R

ock at TruT

v

my recycled bags

CREATIVE STRATEGIST JILLIAN MILLER AND ART DIRECTOR JENNIFER CHONG WORK SIDE-BY-SIDE IN OUR LA STUDIO. LET’S FIND OUT WHAT MAKES THESE TWO CREATIVES GO!

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The average meeting

attendee generates about

20 POUNDS OF TRASH! That’s

why at GO!, WE REDUCE

AND RECYCLE trash generated

by the meetings and events

we produce.

Collecting name badge holders

for reuse at an event of

1,300 ATTENDEES can

SAVE approximately $975

for the event organizer.

If a five-day event serves

2,200 PEOPLE breaks,

breakfasts, lunches and

receptions USING CHINA

INSTEAD OF PLASTIC

DISPOSABLES, it prevents

1,890 LBS. OF PLASTIC from

going into a landfill. That’s

nearly one ton!

DID YOU KNOW?

GREEN READSTWO BOOKS

FIVE GARDENING GURUS

TENDER // Nigel Slater (Ten Speed Press)

Celebrated British food writer Nigel Slater pays

homage to his garden in this beautiful book of

musings. In Tender, Nigel shares his notes on growing

and cooking his 29 favorite backyard edibles, from

earthy beets to sweet onions. Through elegant

and simple recipes, lush photography, and Nigel’s

own warm and careful observations on enjoying

homegrown vegetables, Tender is a literary feast.

BUY IT HERE!

FOUNDING GARDENERS // Andrea Wulf (Knopf)

A work of historical and horticultural importance,

Founding Gardeners explores our country’s Founding

Fathers’ love of nature. Presidents Washington,

Jefferson, Adams and Madison come to life in this

work, as it takes a beguiling look at our forefathers’

green thumbs, and charts America’s evolving sense

of itself as a resource to be cherished.

BUY IT HERE!

ATLANTA

CHARLOTTE

LOS ANGELES

NEW YORK

www.teamgo.com

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GO! CAUGHT IN THE ACT

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HEAR, HEAR!PVC-free 1E earbuds with microphones from

Vers are handcrafted from sustainably sourced

cherry, walnut and bamboo. But they’re more

than eco-cessories – the in-ear design blocks

90% of ambient noise, and the solid wood

acoustic chambers result in a richer sound than

you get with plastic. Plus, Vers has 100 trees

planted for every one used. Sounds good to us.

$50, Vers Audio

POWER ON THE GO!Award-winning, compact and versatile, the

Solio stores power from the sun, USB or

socket, freeing you to recharge your handheld

electronic devices anywhere, anytime. Solio

generates free and clean energy immediately

for mobile phones, MP3 players, GPS, Bluetooth

ear pieces and portable game systems – just

change the adaptor tip. One hour of sun = 15

minutes talk time or 40 minutes of MP3 music.

Plug into the sun and charge Solio through its

solar panel, or use the included cable to charge

from a USB port. Its internal battery stores

power for up to one year. $79, Solio

WATER WORKSTake the aluminum water bottle gift a step

further with the Sport & Store. A bottom

compartment lets your guests hit the trails or

the gym with just the essentials: water, keys,

and cash. $20, Sport & Store

GIFTS THAT KEEP ON GIVING

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ECO-FRIENDLY GIVEAWAY IDEAS

BLOOMS AWAY!Help the grass stay greener on the other side

of abandoned fences with a beautiful new

concept in urban landscaping called “guerrilla

gardening.” Simply throw and grow! Choose

from six pouches packed with five ready-

to-grow seed balls, each suitable for one

U.S. region. Seeds come in a reusable muslin

pouch that holds five seed balls made from

clay and worm castings to enrich depleted

soil. A thoughtful gift that benefits the whole

community. Made in Ohio. $7, Uncommon

Goods

WHAT’S YOUR BLUEIQ?What better way to learn about an ecosystem

than to start one yourself? The BLUEiQ is a

personalized miniature ecosystem designed to

educate owners on how the natural mechanisms

of an ecosystem work, while providing a

beautiful decorative addition to the home or

office. Create your own ecosystem by choosing

custom options through the BLUEiQ website.

With very little care, the mini ecosystem will

develop a natural and sustainable internal

balance. $79, BLUEiQ

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