go mix presentation
TRANSCRIPT
Midem IntroductionJan 2010
What is GoMix?
GoMix is aninteractive music format
> It lets people remix and share songs by major artists
> GoMix’s mission is to build a world beyond the play button
> We’re the missing link for music to unlock the value of social media
GoMix- Mixing
GoMix: Community & discovery features
Where is GoMix?
Artists Websites
Artists feature GoMix on their profiles
Their fans discover GoMix, then share mixes on their own profiles
GoMix: Social networking
How does it work?
A GoMix song
1. Label provides audio stems and artwork
2. GoMix creates song, and hosts it on our servers
3. Song distributed via social networks, artists sites or album bundles
4. GoMix player is 100% web browser based. No downloads, no piracy
GoMix users
Average GoMix user session lasts 16 minutes
The most engaging music product online?
Users finished mixes are extremely viral- many exceed 100k plays
Built an initial audience of 125,000 active remixersfrom just 25 songs
We’ll be adding 50 new songs a month by late 2010
GoMix captures detailed user stats, name, age, sex, e-mail and country
Metro Station ‘Shake it’ now the most remixed song of all time
2 distinct models for monetization
GoMix Monetization 1- Advertising
Advertising and SponsorshipGoMix user engagement and affiliation with major artists is popular with advertisers:
Burger King, USA Flo Rida and 5 other artists received $100,000+
Vodafone, EuropeLa Roux, Placebo, Empire of the Sun, Pixie Lott, Florence and the Machine
Dr Pepper, USAFlo Rida. 850,000 plays of fan made mixes in 6 weeks
Lionsgate Pictures, USA + UKPlacebo/Kate Bush. Significant cash payment plus massive lift in sales of song
GoMix Monetization 2- Virtual Goods
A massive opportunity exists for music in social games &virtual goods
These already dwarf music traffic and revenues on MySpace and Facebook
Over 400 million people play social media games each month
Sector generates $1 billion in revenue, and is growing fast
Where is music in all this?
GoMix- Virtual Goods model
Feb 2010, GoMix launching a virtual goods style retail store
Products
Access Buy access to mix a song £1/€1
MP3 Buy your mix as an MP3 £1.25/€1.25
Gift Gift or dedicate mixes to friends £1.25/€1.25
Bundle Access a song with one mix or gift £2/€2
> Label/GoMix rev share approx 60/40%
> Store to feature in GoMix application on MySpace and Facebook
> 2 majors labels on board, 2 more incoming plus several large indies
Where next?
User Generated content
Millions of videos exist of people playing along to artists songs on YouTube
Combined, these videos are significantly more popular than official video
March 2010, GoMix will become the new home for this audience
Mobile
Q3 2010
• Olly Barnes: CEO and founder
Creative technology and record production
• Harry Richardson, CTO
Cambridge Computer Graduate, Silicon Valley developing security tools used by US military
• Nick Ashley Cooper, COO
LSE MBA Graduate 2009. Terra Firma/EMI Digital Strategist
• Sylvan W Clebsch, Software Architect
Stanford University,Founder of Roger Wilco™ voice-over-IP application plus numerous games
• Jeremy Marsh, Chairman
Former president BMG Music. Currently Vice-Chairman Warner Bros Records
GoMix Team