go out and play: why software isn't what the internet of things needs the most

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Go out and play. Alexandra Deschamps-Sonsino / @iotwatch Why the internet of things doesn’t need more software platforms.

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Talk given at JAX 2014 in Mainz, Germany on May 14th 2014.

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Page 1: Go out and play: why software isn't what the internet of things needs the most

Go out and play.

Alexandra Deschamps-Sonsino / @iotwatch

Why the internet of things doesn’t need more software platforms.

Page 2: Go out and play: why software isn't what the internet of things needs the most

2007-2010 @tinkerlondon

First distributor of the Arduino in the UK. Training & design services for global clients. Work part of the permanent collection at the Museum of Modern Art in NY. Consult with global clients to develop products & centres of excellences around #iot. Contribute to policy & security issues. Family of internet connected lamps. Coming soon.

2011 @iotwatch

2012 @GNLteam

Page 3: Go out and play: why software isn't what the internet of things needs the most

www.designswarm.com/blog

Page 4: Go out and play: why software isn't what the internet of things needs the most

#iot innovation isn’t happening in software

Page 5: Go out and play: why software isn't what the internet of things needs the most

Gutenberg of innovation

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1950s of innovation

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2014

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Lamps for your global friends & family

www.goodnightlamp.com

Page 9: Go out and play: why software isn't what the internet of things needs the most

I got 99 problems User research Product design Patent application Technology choices (hardware & embedded software) Web technology choices UX design Pre-industrialisation Certification Financing Sales & Marketing e-commerce Distribution / Warehousing Sales growth

Page 10: Go out and play: why software isn't what the internet of things needs the most

These happen online User research Product design Patent application Technology choices (hardware & embedded software) Web technology choices UX design Pre-industrialisation Certification Financing Sales & Marketing e-commerce Distribution / Warehousing Sales growth

Page 11: Go out and play: why software isn't what the internet of things needs the most

These cost a lot of money User research Product design Patent application Technology choices (hardware & embedded software) Web technology choices UX design Pre-industrialisation Certification Financing Sales & Marketing e-commerce Distribution / Warehousing Sales growth

Page 12: Go out and play: why software isn't what the internet of things needs the most

There is no money

Seed / Grants Incubators

Crowdfunding

Angels

Exit

What you actually need

0 50K 100K 500K 1M

VCs  

Page 13: Go out and play: why software isn't what the internet of things needs the most

Technology choices are like a**holes. Everyone’s got one and everyone thinks everyone else’s stinks.

Page 14: Go out and play: why software isn't what the internet of things needs the most

wifi USB leBT M2M Whitespace RF

Page 15: Go out and play: why software isn't what the internet of things needs the most

Your software doesn’t live in isolation to the product it lives in.

Page 16: Go out and play: why software isn't what the internet of things needs the most

RRP & BoM It doesn’t matter if it’s the right technology if noone wants to buy it.

Page 17: Go out and play: why software isn't what the internet of things needs the most

Unboxing It doesn’t matter if it’s the right technology if your grandmother can’t set it up or someone can’t set it up for their grandmother within 5 minutes.

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Long-term usage It doesn’t matter if it’s the right technology if it’s a novelty that wears off and it ends up in a drawer. You won’t get any data then.

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The data question

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Early days

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You are only one click away. An Arduino costs less than $20 and is the most documented platform for learning with no hardware experience. The best ideas come from software people willing to cross into hardware on the cheap. Use crowdfunding to test the appetite for an idea, then quit your day job.

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Rewarding you for on screen play

Molly / Mint digital

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Little Printer

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Bleep Bleeps

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Danke.Thank you. Merci. Grazie.

@iotwatch @GNLteam @ConnectedIOT

Alexandra Deschamps-Sonsino [email protected]