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MEDIA GROUP T RU ST E D • R E L E VA N T • E N GAG E D
Baltimore Sun Media Group is the region’s leading source of news and information, reaching more than
1.3 million readers weekly.
LOCAL MARKET DOMINANCE
Reach more potential customers with The Baltimore Sun Media Group.
3 Daily’s
5 Websites
22 Community Newspapers
17 Digital
Newsletters
4 Magazines
4 Magazines:
Howard and Harford
The Baltimore Sun Annapolis Capital Carroll County Times The Aegis APG News Arbutus Times WKND City Paper Carroll Eagle Catonsville Times Columbia Flier Maryland Gazette Bowie Blade News Crofton West Co Gazette Howard County Times The Jeffersonian Laurel Leader North County News Northeast Booster/Reporter Owings Mills Times The Record Soundoff! Towson Times Mason Dixon Marketplace
Harford Magazine Howard Magazine Capital Style Weekender Sunday Select (ACAP) Sunday Choice (CCT) Baltimore At Home Women to Watch Top Workplaces
The Evening Sun Breaking News Alerts Dish Baltimore Travel Weekend Watch At Home Health & Wellness Reader SunShots Columbia Today Bel Air Today Orioles Insider Daily Top Stories (Cag Gaz) Afternoon Update (Cap Gaz) Breaking News Alerts (Cap Gaz) High School Sports (Cap Gaz) Entertainment (Cap Gaz) Opinion (Cap Gaz)
baltimoresun.com Capital/Gazette.com Carrollcountytimes.com Citypaper.com cars.com
NEWSPAPER MAGAZINE E-NEWSLETTER WEBSITES
The Baltimore Sun Media Group Portfolio
287,212 Followers
146,580 Followers
37,735 Followers
Reach more of your potential customers with BSMG Social
UNIQUELY INTERACTIVE Responsive Website
#1 Visited News and Information website in the region
37.5 MILLION Page views per month
5.4 MILLION Unique viewers per month
LARGEST AUDIENCE REACH Our viewership skews adults 25-54 and household income $100k
ENGAGED Readers spend an
average of 9.22 minutes online
UPSCALE 1 in 3 Baltimore adults with HHI $100K+ read
the Baltimore Sun
POLITICALLY AWARE 90% of our readers voted in
the last presidential election
Baltimore Sun readers are heavily engaged.
Do you want to build awareness, drive traffic or gather new leads for your
business?
That’s 35,325,000 Readers
Baltimoresun.com’s monthly readers would fill M&T Bank Stadium
497 TIMES.
SOURCE: Adobe Site Catalyst, 2016 Monthly average of unique visitors; Raven’s Stadium seating capacity is 71,008
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90 SPOTS TV’s Early
Morning News (5:00 AM - 7:00 AM)
20 SPOTS TV’s Early News
(5:00 PM - 7:00 PM)
14 SPOTS TV’s Late News
(11:00 PM - 11:30 PM)
125 SPOTS Radio
(6:00 AM – 7:00 AM)
In one week, Baltimore Sun print & digital reaches more Baltimoreans than…
Source: 2015/2016 Scarborough R1
Source: ComScore 2015-2016, 3 month average
Baltimoresun.com is the #1 source for news and info in
Baltimore.
114% MORE unique visitors in five months than
251% MORE unique visitors in five months than
266% MORE unique visitors in five months than
BSMG leads the print marketplace.
30.1%
26.1%
21.0%
17.1%
4.8% 4.6% 3.8%1.2%
BSMG (Sunday)
Baltimore Sun
(Sunday)
BSMG (Daily)
Baltimore Sun (Daily)
Baltimore Magazine
Wash Post (Sunday)
Wash Post (Daily)
BBJ
Source: 2015/2016 Scarborough R1, Average Issue
DIGITAL OPPORTUNITIES Standard Display • Premium High Impact Media Units
STANDARD DISPLAY SIZES Our audience reach is key to driving consumers to advertisers sites
and elevating their brand in the market.
Display ads are a touch point, stimulating interest along the path to conversion
Strategic placement, good creative, and call to actions
LEADERBOARD
CUBE
PREMIUM HIGH IMPACT MEDIA UNITS
• Maximize your impact with premium ad positions that allow you to own a position on the home page or select section front of baltimoresun.com
• Ideal for promoting weekly sales, events, grand openings and more
DESKTOP INTERSTITIAL Can be static, animated,
or :15 video
MOBILE INTERSTITIAL
HALF PAGE
RESPONSIVE AD BARKER
PUSHDOWN R E S K I
N
R E S K I
N
RICH MEDIA OPPORTUNITIES
Chevy takeover
MOBILE RICH MEDIA ADS
MOBILE CAROUSEL
MOBILE PULL
MOBILE FEATURE
MOBILE HYPERSCROLLER
MOBILE TICKER
NEWSROOM OPPORTUNITIES Podcast • Live Facebook • Live Coverage
PODCAST Roughly Speaking Female Trouble Live Lobby Concerts
FACEBOOK LIVE John McIntyre 2.4 Million Views 3.3 Million Reached
LIVE FACEBOOK SERIES Retro 346K Views 725K Reached
PRE-ROLL VIDEO ADVERTISING
Combine the high interaction rate of online video with
banner ads
Extend the reach of existing TV creative or develop web specific
campaigns
:15 to :30 second commercials that appear before the featured
video
Pre-Roll ads cannot be skipped or fast forwarded
HIGH IMPACT Interstitials
Covers an entire page, appears over targeted web page centered
horizontally and vertically
Maximize your impact with premium ad positions. Ideal for
promoting special offers, events, grand openings and more.
Fixed position logo & ‘Presented By” Sponsorship on
Countdown Clock
COUNTDOWN CLOCK SPONSORSHIP
Countdown Clocks Include, but are not limited to: Ravens Season
Opener, Orioles Opening Day, and Preakness
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CONTENT MARKETING Branded Sponsorship
Leverage the Baltimore Sun’s authority and trust for relevant and engaging
information.
Let us create and produce original articles,
photos and images, telling unique and
engaging stories that truly connect and
resonate with your audience.
The content is hosted on a unique sub-section of our site, with only your messaging and display
ads, accessible 24/7.
BEYOND BALTSUN.COM Email Campaigns • Social Media • Digital
EXTEND YOUR REACH In Baltimore, MD or across the country.
• Hyper-local geo-targeting 1-50 mile radius around locations or drop pinpoints on map.
• Target by carrier, device or connection type
• Audience targeting to specific app/site skewed content or user-volunteered demographics
• Automotive • Books/Reference • Business • Communication • Dating • Education • Entertainment • Finance • Games • Health / Fitness • Hispanic Content • In-App • Lifestyle • Media & Video • Men's Interest • Mobile Web
• Moms • Music & Audio • News • Over 21 • Political Affiliation • Productivity/Tools
• Science/Technology • Shopping & Retail • Social • Spanish Language • Sports • Travel & Local • Weather • Women's Interest
190 MILLION Monthly unique
U.S. users
7,000+ Devices
65,000 Apps and sites
55.5 B imp per
month
Targeting Includes Key Targeting Categories
TARGETED EMAIL MARKETING
Retargeting Options Second email blast Video display ads
Direct mail postcards
Marketing High qualified leads
200 million addresses Cost-effective
Measurable results Guaranteed 8% open
Targeting Options Zip, gender, age
Household income Education level Marital status
Occupation Interests Lifestyle
PROGRAMMATIC CAMPAIGNS KEY BENEFITS
MULTI-TACTIC APPROACH Choose a variety of tactics to reach
your audience. All programmatic group campaigns will target multiple
devices (Mobile, Desktop, Tablet, etc.)
FLEXIBLE BUDGET SHIFTING
Proactive budget shifting between tactics allows for performance optimization
OPTIMIZE TOWARDS A GOAL
eCPM, CTR, Conversions
Selecting a tactic based on the goal of the campaign BRANDING & REACH • Optimizing for maximum
impressions/eCPM • Run of Network • Monster ad 300x600 • Pre-Roll Video • Mobile Hyperlocal geo-targeting
AUDIENCE & CONTENT • Optimizing for clicks • Category • Contextual • Advance audience • Hyper local mobile • Retargeting • Pre-Roll Video
CONVERSION TRACKING • Optimizing for conversions • All desktop tactics • All video tactics
MEDIA GROUP