GTM _HNI

HNI GTM_Snapshot

• Special Incentives for Competition churn

• Revenue share model based on the activity of the customer

• Poster• Foam Banner• Leaflets• Dummy Box• Stickers on all identified PINCODE

areas• Visibility in Malls / Cinema Multiplex

– Highfoot fall areas

• PINCODE wise market stroming• Demo Zone at Residential

appartments / Colonies / High foot fall areas of Malls

• Human Banner Parks / recreation areas

• News paper Insert • Try & Buy offer

• Print• FM Radio• TVC

ATL BTL

ChannelRetail Visibility

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ATL / BTL – approach for Lead generation

Print• Leading News paper daily – one English /

one vernacular

Radio • Top 3 FM stations in all DHQ locations

• Across all Leading Channels TVC

ATL Approach

Towns • Target > 1 Lakh Population towns

PINCODES & BTS

• Map all BTS to the PINCODES of High

Residential colonies / Urban Appartements

~ Colony stroming

• Branded VAN providing Live demo of the

product based on PINCODE wise beat plan

Demo Van / Experience

zone

BTL approach

• In Parks & Recreation joints + News paper

Insert for Lead generation

Human Banner /

News paper insert

• Tie-up with FM – so they announce the

Demo Van locality & PINCODEs for

customer walkins

Activations A model of Demo van with experience Zone

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Experiential Marketing

Theme Promotion

Live Demonstration

Lead Generation

• Theme Promotion in High foot fall areas of Malls / Cinema Multiplex etc • Live Demo or Experience zone set up to have hands on experience for the customer

– activity floor plan depicted • Lead generation

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Special Initiatives_GTM

Know your Neighbor

• Résident of the house has been given a Board with their Name , Design ,

Occupation – so that they can understand each other & also it acts a

Lead generation point (a sample shown) – any Friends / Relatives

visiting their house can contact the company for the Product by looking

into the name board

Post card Initiative

• A Post card printed with the product details will be given to Post man in

HNI PINCODE beats of the town when the postman goes for delivery of

the letters , he also delivers this to all the House holds of the locality thus

acting as Lead generation point - a sample shown on the right

Tie-ups • Cross promotion of the products via Tie-up with Consumer durables / Car

Dealers / Electronic goods /LPG distributors / Modern trade Chains to tap

the HNI with a special a Hotline number. The Customer can contact the

number & the agency will go and fullfill the customer requirement 5

Channel Approach to GTM

Mass Retail• Identification of Activating outlets • Only Prepaid to avoid claw back• PINCODE wise push to tap HNI

IT• Identification of Outlets in HNI • Only Prepaid to avoid claw back• PINCODE / BTS mapping

Modern Trade (MT)• Tie-up with Modern Trade chains to tap

the HNI • PINCODE / BTS mapping

Own Retail (BR)• Own Retail Infra – best approach to tap

the HNI – this will give 360 degree boost to Customer Life cycle

• Focus on Postpaid

• Special Incentive to the channel for competition churn • Uniformity in communication across the verticals• No price differential• Revenue share based on the customer activity

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4P’s approach to GTMClassification Description

Product • Highest usage at entry level• Matching competition offers

Price • Lowest or Competitive MOP

Promotion • Communication to retailers through frontline sales staff• Posters at POS• SMS communication to distributors & retailers• E-mail communication to the Distributors & Retailers• SMS & E-mail communication to the Prospects • Digital Marketing in the Websites

Place • Availability of stocks at retail outlets & distribution points• Capturing retailer mindspace through high margins• Updation of website

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HNI –differentiation to the customers 1. Loyalty Bonus

2. Special discounts

3. Exclusive offers

As HNI customer ’s are so special – to tap these customers we need to offer something special

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Thank You