How To Use Facebook Retargeting 1

How To Use Facebook Retargeting

Go to your ads manager.

Click on "Audiences" to create a custom audience

How To Use Facebook Retargeting 2

Click "Create Audience" then "Custom Audience"

Choose "Custom Audience from your Website"

How To Use Facebook Retargeting 3

Enter a name, description and select how many days to save for.

How To Use Facebook Retargeting 4

Copy your Facebook tracking pixel code.

Choose if "All website visitors" or "People visting specific pages"

How To Use Facebook Retargeting 5

Download code insert manager for WordPress.

Search for the plugin.

How To Use Facebook Retargeting 6

Click to install the plugin, then "Activate"

Then click "Code Insert" and then "Add New"

How To Use Facebook Retargeting 7

Enter the name of your "Facebook Custom Audience" that you just created.

Copy and paste in the code from Facebook in the "Include code" section and then click "Save Changes"

How To Use Facebook Retargeting 8

You will then see the name of the custom audience in the "Code Insert Manger"

You will then be able to create ads for that audience.