go twitter crazy presentation
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# Go Twitter Crazy
by Lia Kay Barrad
www.InSearchofCustomers.com
Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 2
Integrate your Traditional Marketing with an additional
Formula for Website and Social Media Success:
(Code + Content + Pretty) Conversation = Customers
Lia Kay Barrad’s Formulas for Marketing Success
Target Market Buying Habits + Planned Advertising +
Community Involvement = Marketing Materials + Action Plan
Tracking/ Analytics
Conversion/ROI
Customer Service
Business Success
Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470
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How will this class help you find your customers?
FOCUS ON THE CONVERSATION
How to Create Conversations using Twitter
How to Automate your Social Media Efforts
How to Get Connections and Customers
This presentation is not - How to use Social Media (or other) Software…
For that I offer recommendations:
DIY Takes Time – For some, Lot’s of Time – Perhaps Too Much Time!
Please hire someone to help you with your Logistics
Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 4
Maggie Barr @maggiebarr
Jory Barrad @barrad
Lia Kay Barrad @barradsbuzz
Sara Isenberg @saraisenberg
Karen Kefauver @karenkefauver
Kathy Long @katndmouse
Thanks to these amazing
pros for helping me
#GoTwitterCrazy
It’s Time to Stop Chasing Google
ReStart Chasing Customers
Time to ReThink Networking
and Word of Mouth Marketing
Time to see Social Media as a Referral Source
Time to Jump in the Stream
Lia Kay Barrad Copyright 2012. All Rights
Reserved. www.InSearchofCustomers.com
831-588-2470
5
Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 6
Referrals have
gone Social,
Mobile, Local,
Talk, MeetUp,
Facebooked
and more...
Lia Kay Barrad Copyright 2012. All Rights Reserved. www.InSearchofCustomers.com 831-588-2470 7
Let Social Media be a way to:
Find Content
Create Content
Create Conversations
Get Customers
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Online Conversations are about Content
Your Blog MeetUp Groups ChamberofCommerce
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Online Conversations are about ROI
Lia Kay Barrad Copyright 2012. All Rights
Reserved. www.InSearchofCustomers.com
831-588-2470
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They forgot: To have Fun and Be Entertained
A Business Should know:
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Kristi Scott @kirstiscott
Your Business
Interests
Have Fun, Follow Trends
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An Image can mean an Ad or
Message with Words Relevant
to you or your business.
A Coupon Perhaps?
And… To have Fun
and Be Entertained
Free Fabric Friday for Followers
Lia Kay Barrad Copyright 2012. All Rights
Reserved. www.InSearchofCustomers.com
831-588-2470
13
www.Emarketer.com
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Technology to help us share
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https://business.twitter.com/en/basics/what-is-twitter/
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And Twitter Profile Example
Keep it short but tweet…
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Twitter Conversation
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Keep the Conversation Going
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Short but Tweetable
Use your Tweets as
Bookmarks for
interesting things to
return to later.
Keep the Conversation Going
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New York Times News Feed
Follows Me!
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Example Hash Tag (#SantaCruz)
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A Retweet of my #SantaCruz post
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Shorten the URL
with bit.ly
Email lists take time to
build. This took a
Retweet to one of my
tweets to his followers
(Yes, we are cousins
and fellow Marketing
Experts). Thanks,
www.JoryBarrad.com
Start a Hash Tag for a purpose: #GoTwitterCrazy
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One place, one time, anytime
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www.InSearchofCustomers.com 831-588-2470 26
Hoot Suite Application Setup
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Hoot Suite to Twitter to Facebook
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Sara Likes this….
Be Careful: DO NOT OVER SHARE or OVER TWEET….
Hoot Suite Scheduled Tweet
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Another way to start a conversation
is with Google Alerts
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Use Google Alerts with
a Keyword of value
to/from Media to Start
the Social Media
Conversation
Add Sharing app
to your website
pages.
Thanks Marlene for submitting Press Release
Start with a Press Release
LinkedIn Group to Twitter if I want. Remember if you have already shared this
discussion, do not check Twitter as it will now go back to Facebook; do not be redundant and annoying.
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•
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Email of LinkedIn Discussion
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In Order for your Social Media to be effective,
Your Website has to be effective.
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If you want followers, give them a reason to follow
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Their conversation – Win Tickets. Their solution. A Tweet.
Nice going. I can do this.
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Complication promotion…Apps, Enter on Facebook….really?
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Let’s Go Twitter Crazy
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