go viral! facebook for the funeral industry

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Going Viral Facebook for the Funeral Industry Zachary Garbow Co-founder, Funeral Innovations http://facebook.com/funeralinnovations

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Learn the secrets to making your funeral home go viral on Facebook! This presentation, given at the ICCFA 2012 Wide World of Sales conference, shows you how you can grow your fan base, engage your audience, and distribute your message.

TRANSCRIPT

Page 1: Go Viral! Facebook for the Funeral Industry

Going ViralFacebook for theFuneral Industry

Zachary GarbowCo-founder, Funeral Innovations

http://facebook.com/funeralinnovations

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(Silicon Valley) Experience

Matters

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600750

800Million

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11% of world’s population

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% Obituary Traffic from Facebook

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“You can’t stop the waves, but you can learn to surf”

Jon Kabat-Zinn

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1 Introduction

to FacebookPages

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Maquoketa, Iowa Pop 6,112

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With a captive audience of

1,000+ people do you think you could find something to say?

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Why Facebook?

1. Constant contact2. Engaging3. Viral Distribution4. “Hands raised”5. Home Turf

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Building a community is hard!

Grow

Engage

Monetize

(But the payoff can be huge!)

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Is Your Facebook Pagea Ghost Town?

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Or Community Center?

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Becoming a Fan

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The Wall

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Vanity URL

• Need 25 Fans• Go to:

https://www.facebook.com/username/

• Once set, you cannot change!

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2 Grow

your fan base

(10 tricks)

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1 Invite Your Friends

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Promote on your Website2

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Share Good Content3Once a day or more!

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Link in Email Signature4

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Add to Business Cards5

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Add Link to Obit Emails6

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300% better conversion!

“Fan-Gating”7

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Facebook Comments8Bonus: Less Spam!

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Link to Twitter9

Auto-tweet all Facebook Posts

https://www.facebook.com/twitter/

PutFacebook URL in background

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Facebook Ads101 2

3 4

Can you guess which did best?

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Bonus Tips!+Free Whitepaper

Get 13 more secrets to grow your Facebook Fans:

http://facebook.com/funeralinnovations

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3 Engage

your fans

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Get Out of the Box

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Apps

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The News Feed• Engagement is key!• What to post?– Inspirational

Stories– Quotes– Grief Tips– Community

News– Events

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Keep Posts Short1 100-250 characters

60% more likes, comments and shares than longer ones

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Add Photos2120 – 180% more engagement

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Add Videos3

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Just Ask!4

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Post About Timely Events5Posts mentioning Independence Day around 4th of July had 90%

more engagement

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Respond (Quickly)6

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7 See What Works, Doesn’t

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Bonus Tips!+Free Whitepaper

Get more secrets, including best time of day and days of the week

to post:

http://facebook.com/funeralinnovations

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4 Market

andmonetize

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Online Sales – The Sweet Spot

Traffic

Products/Services

Buying Intent

Web Sales!

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Market Pre-planningBonus:Put it Right in Facebook

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Online Sales – Products & Flowers

Bonus:Keep it local!

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Local Deals

Partner with local businesses to advertise discounts on their

products/services to your Facebook Fans

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www.ficopilot.com

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“I can’t believe a funeral home would be so innovative to engage people outside of making funeral

arrangements”

- Liane Higgins