goal get potential investors who are -...

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Get potential investors who are champions of enviornmental causes to invest in Sea Change

GOAL

closingvisual auditcontextconstraintschallengewhat and whoproject goal cover

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Ocean-Based Climate Solutions, Inc.has been unable, after some attempts over the last several years, to secure critical early-stage investment to fund proof-of-concept testing of their technology.

As evidenced by both their website and presentation materials, Ocean-Based lack a clear, compelling and accessible story for investors to support. Further, we’ll rebrand the company as SeaChange Labs in order to more fully realize the potential of their urgent mission.

DESIGN PROBLEM


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■ Designing for a real company offers the opportunity to have a meaningful impact that is distinct from working on a project for a fictitious company

■ Working within my own personal skills (i.e. Ai, illustrations, different tools)

■ Working against a deadline (spending too much time on one element of the design)

■ Researching climate change and different technologies in how to reduce carbon emmisions ■ Finding innovative ways to tell a visual and compelling story

CHALLENGE

CONSTRAINTS


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Competing for attention within a global landscape to resolve the climate crisis

We developed this device to dissolve immense amounts of CO2 from the ocean

It extends from just below the surface to 200 meters deep, the upwelling function deliversnutrients trapped below the sunlit zone,triggering primary production of phytoplankton(micro–single cell plants)

OXYGENATOR

Upwellnutrients

RemoveCO2

nylon tube

buoy

Pioneering a previously non-existent market with innovative technology to restore our Earth’s oceans and atmosphere

CONTEXT


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Technology: Concrete

Web Design: simple, videos, images

Message: Stronger, Differentiate,Better

Technology: Carbon Capture

Web Design: long scroll diagram

Message: Economical, Profitable,Innovative

Technology: Carbon Capture

Web Design: sketch, illustrations, gif

Message: Efficiency, Regenerate,Recycling

Technology: CO2 Air Capture

Web Design: animated gif, minimal

Message: Low Cost, Available,Disruptive technology


Web Design: interactive, 3D visuals

Message: Groundbreaking, Clean,Affordable


Web Design: parallax effect, cohesive imagery, bold, direct type

Message: Permanent, Efficient, Measurable, Natural

VISUAL AUDIT


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COLOR MOODBOARD

TYPOGRAPHY MOODBOARD

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IMAGERY MOODBOARD

MODULAR TYPE SCALE

Visual Design Sea ChangeVisual Design Sea ChangeVisual Design Sea ChangeVisual Design Sea ChangeVisual Design Sea ChangeVisual Design Sea ChangeVisual Design Sea Change

Visual Design Sea Change

Visual Design Sea Change

(120px)

(90px)

(72px)

(60px)

(48px)

(36px)

(24px)

(21px)

(18px)

HSB 211 80⁒ 97⁒

Saturation

HSB 211 66⁒ 97⁒

Brightness

HSB 211 66⁒ 97⁒∘

∘

∘

Color Swatch

Monochromatic Color Palette

#55A3F8

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WRITTEN NOTES

Button

Button Button

Button

Next StepsFundingOur TeamHow it worksOur SolutionThe Problem Get involved

Our planetary future may well rest on the activityof millions of tiny phytoplankton. We have a plan to unleash

their natural cooling processes.

When our ocean blooms, our planet cools.

Next Steps

Funding

Our Team

How It Works

Our Solution

The Problem

Introduction

An unprecedented amount of atmospheric CO2 is driving dangerous global heating —unaddressed, rapidly rising temperatures will lead to devastating consequences for all of Earth’s inhabitants.

If we stay on the present course, global temperatures will increase by 4°C by the year 2100. We’ll be facing flooding of coastal cities, threats to food production, vast wildfires, higher malnutrition rates, unprecedented heat waves, water scarcity, drought, and irreversible loss of biodiversity.

We need to act now.

Global heating is our climate crisis.

of the Earth’s oxygen is produced by phytoplankton

50%

Phytoplankton are microscopic algae that thrive near the surface of the ocean. These tiny organisms practice photosynthesis, consuming atmospheric CO2 and producing breathable oxygen.

This process serves to regulate the temperature of our planet. But warmer ocean temperatures have starved phytoplankton blooms of the nutrients they need to grow.

Our Oxygenator™ technology serves to feed these algae with nutrient-rich waters from deep in the ocean through a process called upwelling.

At scale, this technology may save our planet’s future.

Phytoplankton: a small solution to a big problem.

Next Steps

Funding

Our Team

How It Works

The Problem

Our Solution

Introduction

BuoyUpon deployment of the Oxygenator™ the two nylon tubes unravel and descend into the ocean secured by counterweights.

100% wave-poweredOcean waves trigger the opening and closing of valves controlling the motion of water in the upwelling and downwelling tubes.

.Upwelling tubeCool, nutrient-rich water is drawn up, feeding the phytoplankton.

Downwelling tubeWarmer CO2 dense surface water flows down this tube to the ocean’s depths, removing it from contact with the Earth’s atmosphere.

Warming ocean temperatures drastically impede the ability of phytoplankton to thrive.

Our technology delivers nutrient-rich water from the ocean’s depths to the surface where

phytoplankton live.

Meet the Oxygenator™

Next Steps

Funding

Our Team

Our Solution

The Problem

How It Works

Introduction

Luther A. Hodges Jr.Board Member & Lead Investor

Christopher WhiteChief Operating Officer

Amal BhattaraiWest Coast

Representative

Philip FullamChief Engineer

Philip KithicFounder & Chief

Operating Officer

SeaChange Labs is a team of driven & passionate engineers and scientists with deep expertise in ocean science.

!e SeaChange Labs Team

We’re not in this alone.SeaChange Labs stands alongside other innovative

companies actively working on carbon capture.

We’re all in this together.

Next Steps

Funding

Our Team

Our Solution

The Problem

How It Works

Introduction

restore ecosystemscreate green jobscool the planet

Get started

Corporate Investment

Companies can support the deployment of

OxygenatorsTM, creating negative CO2

emissions, offsetting potential carbon taxes.

How to help

Micro-sponsorship

Individual and group micro-sponsorship

options will be available to the public so that

everyone can support our climate solution.

Next Steps

Funding

Our Team

Our Solution

The Problem

How It Works

Introduction

Your support will create a cascade of benefits:

Invest in the Earth’s future.

Together we have a chance to change things.

Our mission is to cool the earth by enabling the planet’s natural

processes.

Get involved

© 2019 SeaChange Labs. All rights reserved.

Introduction How It Works

Our Team

Sponsorship

The Problem

Our Solution

HQ: Santa Fe, NM USA

[email protected]

○ Executing multiple designs in order to come to a !nal product that is accesible to users and aestheticly pleasing

○ Focusing on illustrating rather than designing the landing page with typography, use of color, hierarchy and images set me back time wise but I discovered through this process of what elements to pay attention to as a Visual Designer

What were the results of this project?

○ My own limitations with experience as a designer caused time constraints but otherwise knowledge of software (Sketch) helped tremendously in executing designs and lead to a !nal product that I’m very pleased with

○ This course solidi!ed my desire to become a Designer and create beautiful, aestheticly pleasing designs that are accesible to everyone

Next steps:

Learnings:

○ Through this course I learned that with due diligence, eagerness and tenacity helped me retain new knowledge that I can utilize to attain an entry-level position as a Visual Designer

Maiah [email protected]

THANK YOU

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