Find consequential relationships between movie box office data and census data

Marketing CampaignsProduction and distribution analytics

product placement

Goal Use Cases

Geography

Politics

Ethnicity & Race

A-LAB 2017

Choropleth VisualizationHierarchical Clustering

Heat maps

methods

Rep = 141 counties (90%)

Dem = 16 counties (10%)

Rep = 124 counties (79%)

Dem = 32 counties (21%)

Rep = 2653 counties (85%)

Dem = 488 counties (15%)Strongest Preferences

for Horror are in the South & East

Asians have a Very High Preference for

Action Movies

White

Black

Hispanic

Asian

National Mean for Genre< Mean -1.5 SD

> Mean +1.5 SD

Animated Movie Preference for White Population is 1.8𝞼 Above

National Average

Counties with Highest Action Movie Preferences Voted

Republican

Counties with Highest Fantasy Movie Preferences Voted

Democratic

Kasper Christoffersen

EMBA 17

Anh LeMBA 17 (HBS)

Siddharth Nagarkatti

EMBA 17

Sponsor: Legendary Entertainment, Boston, MA

Genre Preferences Vary with Ethnicities & Race