goals should drive social media
DESCRIPTION
This is a presentation I delivered at the Social Media Boot Camp on Oct 29-30 at Lane Community College's Center for Meeting & Learning. It's emphasizes the importance of creating goals BEFORE you jump into the social media sea - it's your goals that should drive social media, not the other way around!TRANSCRIPT
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Social
Driving Social Media With Goals at the Helm
socialmedia-bootcamp.com
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GoalsDriveSocialMedia
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Launch product X by X dateBreak into market X by X date
Increase sales by X% by X datePartner with X to increase X
Better position X product in X marketImprove the perception of our brand in market X
………
What do you want to achieve?
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Ask yourself…
• Who is my customer?• Where are they?• Do they know me?• What do they want?• How do I know?• Can I reach them?• Do they care?
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Build an Off-line Community
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A-L-I-R-T
AskListenImplementRespondThank
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Constant Feedback
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Engage Online
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Content Social Media
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Goodwill of Greater Washington
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Goals:
• Intelligently raise its brand• Educate new communities about its
mission• Create new sources of income- Metro region effort- Charitable organization
Goodwill of Greater Washington
Market:
• Young professional women who love vintage & inexpensive fashion
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Social Media Tools
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Traditional Tools
• Direct Mail
• Flyer distribution
• In-store signage
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Blog:• 600 readers/week• 25% retention rate• 3% conversion (online shoppers)
Reasons:• Reaching a hard to reach demographic (W =
18-24 yrs)• Not “advertising”- creating a conversation.• Being transparent• Building trust among young professional
women– Sharing vintage and contemporary fashion tips
Early Results (90 days)
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Empowering their market
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What are your “top 3” goals?
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Now you can choose which social media tools are best for you and your business…
Don’t skip this important step!
socialmedia-bootcamp.com
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Social
Driving Social Media With Goals at the Helm
socialmedia-bootcamp.com