goals © south-western educational publishing lesson 12.1 evaluating stocks describe the features...

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© South-Western Educational Publishing

Lesson 12.1

Evaluating Stocks

Describe the features of common and preferred stock

Discuss stock investing classifications Explain how stock values are

determined Discuss factors that affect a stock’s price


Characteristics ofStock


Common Stock


Preferred Stock


Classifying Stock Investments


Determining a Stock’s Worth


Computing a Stock’s Return on Investment

Current Profit on Stock= ROI

Purchase Price + Commission

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Lesson 12.2

Buying and Selling Stock

Describe the process for buying and selling securities

Describe short-term and long-term investment strategies when buying and selling stocks

Explain how to read stock listings and stock indexes


The Securities Market

Bull and Bear Markets


Investing Strategies

Short-term techniques

Long-term techniques


Short-Term Investing Techniques


Long-Term Investing Techniques


Reading the Stock Listings

1 2 3 4 5 6 7 8 9 10 11

58.75 44.00 Enger 2.20 4.8 12 109 46.38 45.50 46.00 -.5045.00 23.00 Eng pf 2.25 8.9 10 25 26.25 24.00 25.83 +.3810.50 9.00 Entld .10 1.0 3 8 10.13 9.50 10.00 . --24.00 16.00 Epsco 1.00 5.0 7 12 21.00 19.00 20.00 +.88

6.38 4.00 Exlab .-- .-- 15 300z 5.75 5.12 5.50 .--57.00 32.00 ExeB 2.50 5.7 11 48 46.00 43.00 44.00 +1.00


Stock Progress Chart

Enger 28 28.50 29 29.50 30 + 2Glastn 40 39 38 38 38 - 2Karbr pf 61 62 62.38 61 61.13 + 0.13Maxln 51 51.13 52 52 53.50 + 2.5Totlmb 10.88 10 9 8 8.5 - 2.38

TotalStock ChangeNames 1 2 3 4 5 (+ or -)

Closing Prices for 10 days


Stock Indexes

Stock Index -

Dow Jones Industrial Average -

Standard & Poor’s 500 NASDAQ Composite Index

goals © south-western educational publishing lesson 12.1 evaluating stocks describe the features...

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