#gobeynd n - ie brochure 2012.pdf · l’oréal, coca-cola, and procter & gamble. students...
TRANSCRIPT
master in management
#gobeyond
QUICKFACTS
Type: Full-Time
Profile: Younggraduateswith0-2yearsofworkexperience
Length: 10months*
Intakes: FebruaryandSeptember
LanguagesofInstruction: English,SpanishorBilingual
AdmissionsPeriod: Rollingadmissionsprocess,nodeadlines
Campus: Madrid
Url: www.ie.edu/master-management
Blog: master-international.blogs.ie.edu
*OptionalBeyondBordersExperienceextendsprogramdurationbyaminimumof3months
Careers Madrid Diversity
Program Specializations Admissions
Master in Management / 3
AFEWWORDSFROMOURDEAN
Martin Boehm Associate Dean, Master in Management
The world is changing quickly and so are the challenges that tomorrow’s leaders face. In response to this development, IE Business School has designed the Master in Management as an innovative and international business program for high performing individuals. We help students develop an entrepreneurial mindset and a strong foundation of management skills to succeed in a dynamic, global, and diverse business environment.
As working across international borders increases, so does the demand for capable leaders with an international perspective. Students of the Master in Management acquire the necessary skills to be effective in an international setting through a global community on campus and a network of alumni in more than 100 countries.
In our aim to make business education as relevant as possible, we employ a host of innovative learning tools and methods that redefine how business is studied and how insights are shared. In the Master in Management, students learn through multimedia simulations, case study discussions, and interactive workshops. Learning comes from opportunities to experience what real business situations are like.
Furthermore, our goal is to foster an entrepreneurial mindset among our students. We connect theory with practice, infusing entrepreneurship education throughout our curriculum and all extra-curricular activities. Thus it is not surprising that many Master in Management students choose to start their own business upon graduation.
The Master in Management offers a host of options which allow students to personalize the program in order to maximize its benefit based on their interests, needs, and aspirations. In the Specialization Period, for instance, students can develop their expertise in Sales & Marketing, Digital Business, International Business, or Financial Management & Control. They may also choose to study the program in English, in Spanish, or a combination of both languages (bilingual format).
Finally, IE Business School is considered one of the leading business schools in the world by international journals such as Bloomberg Businessweek, Financial Times, The Economist, or The Wall Street Journal, and by international companies and organizations actively recruiting our graduates. By studying at IE Business School, students graduate with a brand recognized for its excellence among recruiters.
In addition, the intensive cultural experience of living in Madrid – the vibrant capital of Spain – and living the Spanish way of life will transform students’ perspectives and broaden their capacities for adaptation.
We look forward to welcoming you soon.
Master in Management / 5
IEBusinessSchooliscertifiedbythethreemostimportantaccreditingbodiesintheworld,guaranteeinghighqualityandacademicrigorinallourprograms.
EQUISEuropeanQualityImprovementSystem
AMBAAssociationofMBA’s
AACSBInternationalAssociationtoAdvance
CollegiateSchoolsofBusiness
• Master in Management 6th worldwide September, 2012
• MBA 3rd in Europe, 8th worldwide January, 2012
• European Business Schools6th in Europe December, 2011
• Executive MBA8th worldwide October, 2011
• Master in Finance2nd worldwide June, 2012
Financial Times
• Distance Learning - International Executive MBA1st worldwide February, 2010
Economist Intelligence Unit
• MBA1st worldwide September, 2009
The Wall Street Journal
• MBA3rd worldwide August, 2011
Forbes
• MBA6th worldwide May, 2012
América Economía
• Business School 1st in Europe, 3rd worldwide September, 2011
Aspen Institute
• Executive MBA programs4th worldwide November, 2011
• Ranking for Business Schools outside the United States 3rd worldwide November, 2010
Bloomberg Businessweek
When it comes to finding the perfect school to pursue a post graduate program, most students will consult reviews and rankings to inform their decision. Year after year, IE Business School consistently holds a top position in a range of league tables:
INTERNATIONAL RECOGNITION
Master in Management / 7
Bianca GugelminBrazil
September2011Intake
Attheendoftheday,everycasecanbethesamecaseinanyschool.ButhavingitanalyzedthroughtheeyesofdifferentnationsreflectstheuniqueIEdifference.Goodbusinessescometolifewhengoodmindsandideascometogether.Toppingthatwithfascinatingculturesisarecipeforsuccess.
Aman GoelIndia
February2011Intake
Ivana SkudarCroatia
September2011Intake
Dima HiariJordan
September2011Intake
IEhasprovidedmewithaholisticoverviewoftoday’sbusinessandhowtobetterunderstand,notonlythemarket,butalsothenon-marketenvironment,andhowtodeploylearningindifferentaspectssuchascorporatestrategy,humanresourcesandmarketingintobuildingasustainablesuccessfulbusiness.
Liu BoChina
September2011Intake
DuetothegrowingrecognitionofIEinChina,greatfuturecareerpossibilitiesareguaranteed.Thecourseprovidedmewithanin-depthvisionintothemultiplemanagementskillsneededtoworkinglobalizedenterprises.
Aman GoelIndia
February2011Intake
IwasamazedtoseetheamountofknowledgecarriedbyeverypartofIE,suchasbyprofessorsandclassmates,andineventsandcommunities.Inadditiontotheexchangeprogram,visitstoprivateequityfirmsandparticipationinentrepreneurshipcontestshaveallbeenmadepossibleduetothenumerousopportunitiesprovidedbyIE.Beyondschool,Spainwithitsart,music,foodandexoticlocationshasmadethisMIMprogramthemoststimulatingexperienceofmylife.
Ivana SkudarCroatia
September2011Intake
Astraditionalbrick-and-mortarcompaniesareincreasinglyturningintoclick-and-mortarones,Ifounditcriticalformyselftodevelopagoodunderstandingofdigitalbusinessstrategies,conceptsandframeworksthatwouldhelpmecopewiththechallengesthatcomealongwithsuchatransformation.IEnotonlytaughtmethesebutalsoallowedmetoapplytheknowledgeintheformofreal-lifecaseanalysis,developmentofabusinessideaandpresentingadetaileddigitalbusinessplaninclass.
Master in Management / 9
FOUR GREAT REASONSCareers
Madrid
Diversity
Specializations
Jonathan AtuahEntrepreneur&CreditRisk
AnalystatCactusGoldLimitedGhana
February2011Intake
IfIcouldsumupmyexperienceatIEBusinessSchoolinoneword,Iwouldsay“practical.”Ihavetakenshortcoursesthroughouttheyearstargetedatspecificindustries,butneverhaveIstudiedanywherewherethelessonstaughtweresorelatabletorealworldexperiences.IEnotonlytaughtmewhatIneededtoknowtoday,italsotaughtmehowtopreparefortheneedsofthefutureandhasstimulatedahabitoflearningthatstillexists.
FOURGREATREASONSWHYCHOOSEIEBUSINESSSCHOOL?
Careers
ENHANCEYOURCAREEROPPORTUNITIES
TheCareers Management Center hasdesignedacomprehensiveprogramexclusivelyfortheMasterinManagement-theCareer Strategy: Personal and Professional Development Workshop Series - tohelpstudentsdiscernandachievetheircareergoalsbyparticipatingin workshops and activities to developtheir skills in areas such as networking,interviewing,résuméandcoverletterwriting,andnegotiations.
StudentsoftheMasterinManagementhaveaccessto IE’sCareersManagementCenteranditstrainedcareercounselors.Thesecareercounselorsareavailabletoworkwithstudentsone-on-onealongeverystepoftheircareertrajectory,frominitialself-assessmentthroughthejobsearchandbeyond.
During the firstweekofOctober, IE is thevenue for its International Careers Fair, aneventwhichservesasaninterfaceforleadingcompanies from different sectors and IEstudents.Attendedbyover100companies,theInternationalCareersFairistheleadingfairofitskindformasterstudentsinSpain.www.careers.ie.edu
TheCareer Immersion Week enablesstudentstocontinuetheircareerdevelopment inanintensive format free of regular classes byattending courses designed by the CareerDevelopmentCenterinthemorningsandintheafternoonsnetworkingwithawidevarietyofcompaniesfromdifferentindustriesduringcompanypresentationsandworkshops.RecentparticipatingcompaniesincludedIkea,WarnerBrothers,Europraxis,L’Oréal,RichemontandRedBull,amongothers.
HOW WILL THIS PROGRAM BENEFIT YOU?
Let’sfaceit–atleastoneofthereasonsyouattendbusinessschoolistoenhanceyourcareerprospects.AtIEBusinessSchoolwewillprovideyouwiththecompetitiveedgetosucceedinthejobmarket.Someoftheresourcesweprovidetokick-startyourcareerare:
Master in Management / 13
IE Business School is considered one of the world’s leading business schools byinternational journals such as BloombergBusinessweek, Financial Times, TheEconomist,orTheWallStreetJournal,andbyinternationalcompaniesandorganizationsactivelyrecruitingourgraduates.BystudyingatIEBusinessSchool,studentsgraduatewithabrandrecognizedforitsexcellenceamongrecruiters.
TheExecutive Insight Series providesstudentswith frequent opportunities to hear fromnationalandinternationalbusinessleadersabouttheircareersandthechallengesoftheirindustries.ThisaddsanewdimensiontotheeducationalexperienceatIEBusinessSchoolbyallowingstudentstolearnfirsthandfrombusinessleadersandinnovators.
ForacompletePlacementReportpleasevisitourwebpage:www.ie.edu/master-management
TheCorporate Immersion Week isaimedatbringingMIMstudentsclosertocompaniesthroughpracticalandhandsonprojects.ThelasteditionoftheCIWwasaconsultingprojectbasedonthedesign thinkingmethodology.Studentsworkedwithacompanyinordertoredefineaproblemandredesignthecustomerexperiencetoincreaseloyalty,satisfactionandprofits.
OurMasterinManagementstudentsgethands-onexperiencesbyworkingonreal-life projects.Atthesametime,theseareexcellentnetworkingopportunities to secure a job even beforegraduation.RecentprojectsincludedworkforL’Oréal,Coca-Cola,andProcter&Gamble.
Students constantly participate in, andwin,business competitions liketheMasterMindsChallengebyNovartis,theBlackberryChallenge,andtheNokiaBusinessChallenge.
Duringoraftertheacademicprogram,studentshavetheoptiontoembarkonaninternship andgainworkexperience,applyingthetheorylearnedintheclassroomtopractice.
Master in Management / 15
Madrid
WHAT STUDENTS SAY ABOUT MADRID…
…Manyuniversitycampusesarefarremovedfromday-to-dayrealities,and
youfeellikeastudentbutyoudon’tfeelincludedinthebusinesscommunityandeverydaylife.IE’scampusistheexactopposite.
…Thefact thattheIEcampusis inthecenterofMadridisfundamental.
It isagreatadvantageandmeans it iseasyfor family and friends, as well asvisiting professors, to come here.
… I now have further employmentopportunities as I am able to speak
Spanish and have better connections; I alsohave more chances to access LatinAmerica,afastemergingmarketzone.
Theweatherisfantastic:thepaceoflifeisdifferent.ThepopularityofSpainas
atouristdestinationmeansMadridhasflightstoandfromallpartsoftheworld…fromageographicpoint of view it is a great locationand is superbly well connected...
IE CAMPUS IN MADRID
Watchvideosandmoreat www.ie.edu/madrid
TheIEcampusissituatedintheheartofthevibrantcityofMadrid,whichallowsIEstudentstoexperienceeverythingacitylikethishastooffer,includingtheofficiallanguage:Spanish,nativelanguageto500millionpeopleworldwideandtheworld’ssecondbusinesslanguage.
MadridisthecapitalofSpainandEurope’sfourthlargestcity.Itsgeographiclocationmakesitaculturalcrossroad,offeringawealthofhistoryin its architecture and traditions, as well asbreathtakingmodernity.Itsofferingsincludeaworld-classculturalheritage,withextraordinaryartisticrichesoftheso-called‘GoldenTriangleofArt’,comprisedofthePrado,ReinaSofiaandThyssenmuseums.Visitorsalsoenjoyavastrangeoftouristactivitiesandsportsfacilitiesbothinthecityandsurroundingareas.
The people of Madrid are known for theirpassionforlife.Thecity’srestaurants,cafesandtheaters,coupledwithmajorshoppingareasand
mallsthathosteverythingfromtopinternationaldesignerstoexquisitelocalspecialties,makethecityahubofactivitybothdayandnight.
Madridishometomostofthefinancialactivitiesthat takeplace inSpain.Rankedas the 12th
largest economy in the world, the Spanishcapitalishometomorethan27,000companiesacrossdifferentsectors.UndertakingacademictraininginMadridoffersyoutheopportunitytolearnanddevelopacrossmanyfacetsofthebusinessworld.TheSpanishandcosmopolitanenvironment,togetherwithalivelyculturalandsocialscene,putsMadridinaleagueofitsownandprovidestheperfectbackdropforroundingoffauniqueeducationalexperience.
TheIEStudentOfficeisthefirstpointofcontactforincomingstudents.TomakeyourexperienceofstudyingatIEorlivinginaforeigncountryuniqueandenriching,theIEStudentOfficeteamoffersawiderangeofassistanceforstudentsandtheirfamilies.
FormoreinformationvisittheStudentOfficewebpage: www.ie.edu/business-school/student-alumni-services
Master in Management / 19
Diversity
*Master in Management
class of 2012
(English & Spanish tracks).
Geographic Distribution*
Asia PacificI 9% EnglishI 0% Spanish
Africa and Middle EastI 13% EnglishI 0% Spanish
EuropeI 40% EnglishI 5% Spanish
SpainI 11% EnglishI 53% Spanish
North AmericaI 10% EnglishI 7% Spanish
Latin AmericaI 17% EnglishI 35% Spanish
STUDENT PROFILEBy studying at IE Business School, students gain access to over 40,000 alumni spread across more than 100 countries. Becoming a part of this community, which includes world leaders in corporate, non-profit, and government organizations, will be a valuable asset for a lifetime. For more information, please check: www.alumni.ie.edu
Diversity International Students 70%Nationalities 48
Age 80% range 21-25Average 23
Professional Experience Average 1 year
Katrin GruenCommerzbank AG
AustriaClass of 2010
At IE I learned that there is no one best answer to any question; however creativity increases when people with different ways of solving difficult problems work together towards a common solution. This is why diversity makes IE a great place to learn, live and grow.
Gender ratio
Male 58%
Female 42%
Undergraduate Degrees
15%Economics
Humanities6%
SocialScience10%
Science4%
Other3%
46%BusinessLaw5%
Engineering11%
Master in Management / 23
Ourinternationalfacultyiscomprisedofentrepreneurs,executives,academicexpertsandauthorspublishedintopjournals.ManyIEBusinessSchoolprofessorshaveheldexecutivepositionsinstart-upcompaniesormultinationals.Theybringintellectualdiversityanddifferentperspectivesofthebusinessenvironmenttotheclassroomtocreatearichandchallengingbusinessprogram.
Ourworldclassfacultyincludesmorethan90full-timeprofessorswhomaintainstronglinkswiththecorporateworldthroughappliedresearchandconsultancy.Inaddition,morethan400adjunctprofessors–businessprofessionalswhobringtheirpracticalinsightsstraightintotheclassroom-helpteachthemostcuttingedgemanagementtechniquesavailable.
29 Nationalities350 Part-timeprofessors30 Visitingprofessors100 Conferenceswithguestcompanies500 ProfessorsthroughtheSumaqAlliance
47%International 33%Women 93%Ph.D.
FACULTYPROFILE
Master in Management / 25
Program
PROGRAMSTRUCTURE
ThefirsttwotermsintheMIMProgramareCorePeriods.ThecoursesprovidedarecommontoallMIMstudents,regardlessoftheirspecializationandprovidethefundamentalbuildingblocksforasuccessfulmanagementcareer.
ThefirsttermensuresthatallMIMstudents,regardless of their academic background,have the tools and thenecessary skills thatwillbeusedthroughouttheremainderofthe
MasterinManagement.Coursesfocusonthecornerstonesofbusinessmanagementandbuildasolidfoundationforthein-depthexplorationofthebusinessorganizationasawhole,notjustasasumofitsparts.Duringthesecondterm,studentsexploremoreadvancedmanagementtechniquesemployedintoday’srapidlychangingbusinessenvironment.Mostcourseswillfocusontheimplementationofstrategiesinglobalorganizations.
February Intake
September Intake
Language Classes (English / Spanish)
Term I: Fundamentals
Term I: Fundamentals Term II: Core Management
Term II: Core ManagementEasterBreak
WinterBreak
Feb-Apr Feb-Apr
Sept-Dec Jan-Mar
May-Jul
STAR
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Week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47
CORE PERIODS
Term II: Core Management Term III: Specialization Period Beyond Borders Experience
Term III: Specialization Period Beyond Borders Experience
EasterBreak
SummerBreak
Apr-Jul Sept-Dec
Sept-Dec Jan-Mar
Care
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Sales & MarketingI September intake:
EnglishorSpanishI February intake: English
Digital Business I September intake: English
International BusinessI September intake:
EnglishorSpanishI February intake:
EnglishorSpanish
Financial Management & ControlI September intake: Spanish
I. International Exchange
II. Dual Specialization*
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 Minimum of 3 months
Term 1MarketingFinancialAccountingOrganizationalBehaviorQuantitativeMethodsTechnology&InnovationManagementEconomicEnvironmentIFinancialMarketsCareersStrategyI(CS-Communication+CS-CareersManagement)
Term 2ManagementAccountingEntrepreneurshipCompetitiveStrategyOperations&SupplyChainManagementCorporateFinanceCreativeManagementThinkingEconomicEnvironmentIICareersStrategyII(CS-Negotiation+CSCareersManagement)
CLASS NAMES
*FortheFebruaryIntake,theDualSpecializationtakesplacefromApriltoJuly
Master in Management / 29
THEBEYONDBORDERSEXPERIENCE(BBE)(Limitedplacesavailable)
1. DUAL SPECIALIZATION
The Dual Specialization provides a uniqueopportunityforstudentstopursueadiversesetofacademicinterests.InsteadofspecializinginasingleacademicareasuchasDigitalBusiness,Sales&Marketing,orFinancialManagement&Control,studentscangainexpertiseintwoacademicareasinlessthan18months.
Themostchallengingquestionsandproblemsof our time cannot be addressed by one
profession. As a consequence, recruitersincreasinglydemandcandidateswithexpertisein multiple and diverse areas. The DualSpecializationoftheMaster inManagementoffersananswertothisdemandbybridgingacademic areas and by providing studentswith the knowledge and skills of differentfields. The Dual Specialization clearlyimproves a student’s job opportunities byspecializing in two areas instead of one.
2. INTERNATIONAL EXCHANGE
StudentsmayopttostudyabroadatoneofourpartnerinstitutionsduringtheBBE.Thisadditionalinternationallearningexperienceaddsnotonlyrangeanddepthtotheprogrambutalsowidernetworkingopportunitiesaftergraduation.
Foranupdatedlistofpartnerschools,pleasevisitwww.ie.edu/master-management
TheBeyondBordersExperienceopensupaworldofchoices,whichcomplementyourstudiesatIEBusinessSchool,furtheringyouracademicknowledgewhileofferingtheexperiencesoessentialtoputyourknowledgeintopractice.Youwillbeabletochoosefromthefollowingpersonalizationoptions:
Master in Management / 31
METHODOLOGY
CASE METHOD
Eachareaofbusinessisstudiedusingpracticalcases,mostofwhichdealwiththerealproblemsthatmayariseinanytypeofcompany.Casesarefirstpreparedindividually,theningroupsbeforebeingdiscussedinclassundertheguidanceoftheprofessor.Studentshavetheopportunitytodebateandpreparecasesbeforeeachclass,usingoneofthenumerousgroupworkroomsatIEBusinessSchool.
TEAMWORK
StudentsoftheMasterinManagementaredividedintosmallworkgroupswhicharecarefullyformedwithattentiontothedifferenttraining,backgroundsandexperiencesoftheirmemberstoensurediversity.Thiskindofgroupworkisanessentialpreparationforfutureprofessionalsinmanagementpositions.Thesegroupsarenotfixedandwillchangeoverthecourseoftheprogram.
INTERACTIVE LEARNING
Weputawiderangeofmultimediatoolsatourstudents’disposal:simulators,interactivegraphics,videosandpodcasts,aswellascompletelyinteractivecasestudiesandtechnicalnotes.Thisinnovativeuseofmediasupportsdifferentlearningstylesandmakescontenteasiertoabsorb.
Master in Management / 33
Spanish
Sept
Sept
Feb
Feb
English
Intakes
CORE PERIOD (Selectone)
SPECIALIZATION
InternationalBusiness
Sales&Marketing
DigitalBusiness
FinancialManagement&Control
CUSTOMIZEYOURPROGRAM
María Alejandra ZapataProjectSpecialistatAirLiquideAmerica
VenezuelaClassof2008
OneoftheelementsoftheMasterinManagementthatIfoundmostappealingwastheBeyondBordersExperience(BBE)Module.ThepossibilitytocustomizemyprogramtofitmyneedsandambitionswasaninvaluablefeatureoftheMasterinManagementatIEBusinessSchool.
Specializations
Globalizationhasledtofundamentalchangesintheeconomy,oursociallife,andourculturalhabits,leadingtoincreasedcomplexityinmanyaspects.Thisdevelopmentrequiresdecisionmakersinbusinessandsocietytoupdatetheirknowledgecontinuouslyandtodeveloptheircapabilitiesinordertomasterunprecedentedchallenges.
StudentsofInternationalBusinesswillacquirethenecessaryskillstomeetthechallengesofabusinessenvironmentthathasbecomeincreasinglyglobalinanygivenfunctionalareaofthefirm.Theprogramisdesignedtoprepareglobalandmulticulturalprofessionalswhofeelcomfortableworkinginmorethanonecorneroftheglobalmarketplace.
WHYSTUDYTHISSPECIALIZATION?
International BusinessBECOME A GLOBAL MANAGER READY TO LEAD IN A WORLD OF CONSTANT CHANGE
· Learn how to structure and manageinternationalcompanies
· Leverage the t rend for increasedinternationalization in order to identifynew business opportunities in the globalmarketplace
· Be aware of how to use technology andinformation systems as a competitiveadvantage
· Acquirethenecessaryskillstodevelopandmanagemultinationalprojects
·Nurture the skills needed to negotiate inmulticulturalenvironments
·Understandhowtoapproachhumanresourcemanagementinatransnationalanddiverseenvironment
·Develop the skills to analyze the political,economic,legal,andculturalaspectsoftheplaceswhereyouwillbeoperatingandtheirimplications for developing a successfulenterprise
·Gain insights into the financial risks andopportunitiesofdoingbusinessinternationally
WHATWILLYOULEARN?
Hubertus HalmburgerLightyearsAG
GermanySeptember2010Intake
ThecomplexityofIEstudents’backgroundswasakeyexperiencetobecominganentrepreneurintherenewableenergysectorstraightaftergraduation.Themixtureofastructuredmanagementprogram,professorswithpracticalexperience,varietyofbusinesscoursesandtheuniqueenvironmentoflivinginMadridmotivatedmetobecomeanentrepreneur.Myobjectiveistorevolutionizethewindenergyindustrywithmybusinesspartner-oneofmybestfriends-whograduatedfromIEthesameyearasme.
WHOARETHETOPEMPLOYERSOFOURINTERNATIONALBUSINESSSTUDENTS?
Jonathan D. ReineckeEntrepreneur-Pro-Tect
WeatherSystems&PropertyMaintenance,LLC
USAFebruary2011Intake
OwedtomyeducationatIEBusinessSchool,Iamachievingsuccessintwostart-upventures.IrecentlyacquiredPro-TectWeatherSystems&PropertyMaintenance,LLCinJanuary2012.Mypartnershipin1-For-1Foods,Inc.,the“Tom’sShoes”offood,iscontinuingtobroadenmyentrepreneurialexperiencewhilefacilitatingmyknowledgeinthedevelopmentofanall-naturalandorganicfoodline.SuccessinbusinesshasalwaysbeenmydreamandbecauseofIEthatdreamiscomingtrue.
CEMEX,IMSHealth,Indra,KPMG,Loewe,RocheFarma,RolandBerger,SantanderGlobal,Siemens,Vodafone.
Term III: Specialization Period
Term III: Specialization Period
Apr-Jul
Sept-Dec
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•Management&ControlSystems
•ProjectManagement
•CorporateStrategy
•KnowingtheMarketandConsumer
•TalentManagement
•Business,Government,andSociety
•Process&ServiceInnovation
•AdvancedFinance
•CountryAnalysis
•MarketingStrategyforDecisionMaking
29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47
Master in Management / 39
Sales & Marketing
Thescopeoftoday’smarketingchallengeisbreathtaking,andproliferationisthereason.Fastadvancesintechnologyhavecreatedanexplosionofnewcustomersegments,saleschannelsandmarketingapproaches,aswellasproductsandbrands.Butdespitebetterinformationaboutcustomers,eventhemostsophisticatedmarketersarestrugglingtokeepup.
TheSales&Marketingspecializationwillhelpmouldversatileprofessionalswhoarecompetentinconfrontingthesenewchallengesandwhohaveastrategicvisiontoprofitfromthisproliferation.Thespecializationwillfocusontheacquisitionofrelevantskillsandcompetenciesthatdistinguisheffectivesalesandmarketingmanagersinthe21stcentury.
WHYSTUDYTHISSPECIALIZATION?
LEAD THE MOST REVOLUTIONARY MARKETING A N D C O M M E R C I A L T R E N D S O F T O M O R R O W
·Develop the skills to leverage social mediaand new technologies to conduct marketingresearchandtolearnabouttheneedsofyourcustomers
· Design sustainable marketing strategiesconsidering the proliferation of customersegments,marketingchannels,andmeansofcommunication
· Understand the key principles in designingbrandstrategiestofenceoffnewentrantsortochallengeincumbentsintraditionalindustries
· Create world class customer experiences inorder to win the loyalty game against yourcompetitors
·Gainabetterunderstandingofhowtodesignmarketingcampaigns
·Nurture your skills to innovate and to becreative inorder todeliver theproductsandservicescustomersdemandinthemarket
·Learnhowtocapitalizeontheopportunitiesofferedbydigitalmarketing
WHATWILLYOULEARN?
WHOARETHETOPEMPLOYERSOFOURSALES&MARKETINGSTUDENTS?
Maya ElaramouniBrandManageratL’Oréal
LebanonClassof2007
TheSales&MarketingspecializationequippedmetolaunchmycareerintheCategoryManagementdepartmentatColgatePalmoliveandnowatL’Oréal.Armedwithresourcesfrominsightfulclassesandlectures,experiencedandtalentedclassmates,andinternationalseminars,IEBusinessSchoolservedasauniquepassporttotheprofessionalworld.
Anton KhaburskiyMcKinsey&Company
RussiaSeptember2010Intake
IcametoIEwithapassiontolearnmarketingandstartacareerinbrandconsulting.ImustsayIEopenedeverysingleopportunityformetomakeithappen.MostofallIneedtoemphasizeanamazingcommunityofexperiencedfaculty,classmatesandcorporategueststhatIEbroughttogether.TheseprofessionalsandenthusiastssharedacommonpassionformarketingandinspiredmetotakeactionthathelpedmegetwhereIamnow.
Adidas,Carrefour,ElizabethArden,Johnson&Johnson,L’Oréal,LVMH,Nivea,Procter&Gamble,Starbucks,Unilever.
Term III: Specialization Period
Term III: Specialization Period
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•KnowingtheMarketandConsumer
•Product&BrandManagement
•ChannelManagement
•IntegratedMarketingCommunication
•Pricing
•Creativity&InnovationManagement
•ServicesMarketing
•SalesForce&KeyAccountManagement
•SearchEngineMarketing
•MarketingStrategyforDecisionMaking
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Master in Management / 43
Weliveinaneraofconstantchange;fromretailingtotelecommunications,provenbusinessmodelsarebeingchallengedandshakenbytheadventofnewtechnologieswhileentireindustriesemergeorarebeingdestroyed.
DigitalBusinessstudentswilldevelopanunderstandingofthetrendsbehindthistransformationandacquiretheabilitytocomprehendthosechallengestocreatenewbusinessopportunities.Inaddition,studentswillexpandtheirknowledgeofthestrategicapproachesthatsuccessfulcompaniesformulateinordertomanagethemyriadofopportunitiesandchallengestheyfacewhilelinkinginnovationandexecutioninfast-changingindustries.
WHYSTUDYTHISSPECIALIZATION?
Dig i ta l BusinessANTICIPATE DIGITAL EVOLUTION AND THE BUSINESS OPPORTUNITIES IT OFFERS
·Thetechnicalcompetenciesrequiredtomeetthechallengesofthemarketplaceandfullyunderstandthescopeoftechnologicalchange
·Aglobalvisionofwhataconvergingenterpriseshould be, by understanding a new 2.0customer, culture and technology from adifferentperspective
·Thecapacitytorespondwithintegratedandinnovativeservicesandproducts
·Technologicalanddigitalevolutionscenariosandtheirbusinessimpact
·Skillsrequiredtomanageanycompanyinthedifferentscenariosofthedigitaleconomy
·Knowledgethatcangeneratenewcompetitiveadvantage and new business models forcompanies thatwant to implementor areusinginnovativedigitaltoolsintheformofnewchannelsofsalesanddistribution,marketing,informationsystemsandcommunication
·Gainadeepandbroadunderstandingofthechangesbroughttothemarketbynewsocialand technological trends: fromweb2.0 tosocial networking, from twitter to mobilegames
WHATWILLYOULEARN?
WHOARETHETOPEMPLOYERSOFOURDIGITALBUSINESSSTUDENTS?
Tamer Zikry RegionMiddleEastHR
BusinessPartnerandSubjectMatterExpertforTalent
ManagementatEricssonEgypt
Classof2008
AftergraduatingfromIEBusinessSchoolIjoinedEricsson.TheDigitalBusinessspecializationprovidedmewithasolidunderstandingoftheindustry.Myeffortspaidoffinlessthanoneyear.IamnowaregionalMiddleEastHRBusinessPartner,responsiblefortalentmanagementforthesameregion-oneof10inEricssonglobally.
Marcella ChamorroPublishedAuthorChiefMarketingTechnologist
atMarcaLabsNicaragua
September2012Intake
TheDigitalBusinessexperiencewasanenlighteningonethatgavemeadeeplookattechnology’ssuccessesandfailuresovertime.Inmyexperience,thespecializationisveryusefultostudentsthatwanttocreatenewopportunitiesoutoftheinsightsgleanedfrombusinesscasesandnetworkinginthetechnologyspace.Overall,itwasgreatfunandpreparedmewelltowriteabookaboutmarketingonline,aswellaslaunchastartup—allwithinoneyearofgraduation!
Accenture,Amadeus,Everis,Elogos,Ericsson,Google,IBM,Jazztel,Nokia,Telefonica.
Term III: Specialization PeriodApr-Jul
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•DigitalBusinessStrategy
•MobileBusiness&Trends
•ShapingtheImpactofDisruptiveTechnologies
•BuildinganOnlineBusiness
•DigitalMarketing
•TheSocialWebandtheCustomer
•ConversationswiththeNewCustomer
•ManagingtheInnovationProcess
•ChallengesandOpportunitiesfortheMediaIndustry
•DistributionStrategiesforTechnologyProducts
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Master in Management / 47
Sound financial management has long served as the crucial underpinning for good corporategovernanceandbestbusinesspractices:boostingproductivity,improvingproductsandservicesandeliminatingwaste.Thecurrentglobalclimatefurtherunderscorestheneedforprofessionalswithtechnicalauditingskillscombinedwithsavvycommunicationabilitiesandstrongethicalframeworks.
FinancialManagement&Controlstudentswillunderstandtheprinciplesandtheoryoftheaccountingandauditingprocess,whileexploringtheregulatoryenvironment,businesslawandcorporatevaluationamongothercrucialtopics.Studentswillbecompetentinapplyingquantitativeandqualitativemethodstofinancialdecision-makingfornon-profitandfor-profitorganizationsincomplex,multinationalandtransnationalsituations.
WHYSTUDYTHISSPECIALIZATION?
Financial Management&ControlGAIN A UNIQUE INSIGHT I N T O T O D AY ’ S C O M P L E X F I N A N C I A L L A N D S C A P E
·Develop a solid understanding of thefundamentalprinciplesandtheoryofallbranchesofaccounting,thatis:generalaccountingandcostaccounting
·Gain knowledge of relevant professionalstandardsandtheregulatoryenvironmenttoresolvefinancialreportingissuesofmultinationalbusinessentities
·Recognizeandevaluateareasofpotentiallegalconcern in the business environment anddemonstrateunderstandingoftheroleoflegalissuesinriskassessment
WHATWILLYOULEARN?·Applyanalyticalandquantitativetechniquesto
analyzefinancialstatementswithinthecontextofriskassessmentandfirmvaluation
·Identifyethicalissuesanddecisionalternativesby incorporating appropriate professionalcodesofconductandsocialresponsibility
·Learn toapplyquantitativeandqualitativemethodstoanalyzeandformulatefinancialdecisions for for-profit and non-profitorganizations
·Acquireasoundknowledgeoftheauditingprocessandthenecessarytechniques
WHOARETHETOPEMPLOYERSOFOURFINANCIALMANAGEMENT&CONTROLSTUDENTS?
Allianz,Ernst&Young,Deloitte,KPMG,PWC,GE.
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•FinancialStatementAnalysis
•Auditing
•ManagementControl
•RiskManagement
•AccountingForensics
•CorporateGovernance
•CorporateValuation
•BusinessLaw
•CorporateTaxation
•CapitalPlanningandBudgeting
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Master in Management / 51
DUALDEGREEPROGRAMSTheDualDegreeoptionofferedatIEBusinessSchoolallowsMasterinManagementstudentstogainfirsttheoverallcoreknowledgefromtheirMasterinManagementprogramandthenproceedwithanadditionalmastertospecializeindepthwithinaspecificfield.Theuniqueresourcesavailablethroughbothprogramscandelivertheneededunderstandingandknowledge,aswellasprovideauniqueadvantagetograduates.
ThisDualDegreeoffersauniquecombinationofatopgeneralmanagementprogramandadvancedknowledgeinthefieldoffinance–anidealoptionforyoungentrepreneursorprofessionalswhoseekanalystlevelpositionsindifferentareasoffinance,includingcorporatefinance,financialconsulting,venturecapitalandprivateequity,asset management, public finance and thefinancedepartmentsoflargecorporations.TheMasterinFinancecanserveasaplatformforstudentsseekingtheCFAdesignation-themost
prestigiousqualificationforfinanceprofessionalsworldwide-asduringthisprogram,studentswillhaveobligatoryCFAlevelIpreparationclasses.
ThisdualdegreeenablesstudentstogainbothMastersinjust17months-studentsstarttheMasterinManagementprograminFebruary,andaftercompletingthecoreperiodstheyjointheMasterinFinanceprogramdirectlyinSeptember,replacingthespecialization,andgraduatingfromthedualdegreeprograminJuneofthefollowingyear.
DUAL DEGREE PROGRAM WITH THE MASTER IN FINANCE (IE BUSINESS SCHOOL)
ThisdualdegreehasbeendesignedforstudentswhowanttocombineIEBusinessSchool’sinnovativeanddiverseMaster inManagementprogramwithMITSloan’sprestigiousfacultyandteachingmethodologies.AtMIT,studentscanpersonalizetheirlearningexperienceanddeepentheirknowledgeinaparticularareaofmanagement,andhavetheoptiontothenwritecompleteathesisbyworkingcloselywithMITfacultymembersduringthisadditional9monthlongexperience.Studentswillapplytobothschoolsseparately,buthavetodotheMasterinManagementfirst.ThereisonlyoneintakeofstudentsperyearatMITSloan,whichtakesplacefromSeptemberuntilJune.Therefore,thisdualdegreeisonlyavailabletothosestudentswhowillbegintheirMasterinManagementprograminSeptemberorforthosewhowillhavegraduatedfromIEBusinessSchoolwhenapplyingtoMIT,asapplicantsfromIEwillbeacceptedseveralyearsaftertheirgraduation.
DUAL DEGREE PROGRAM WITH MIT SLOAN: MASTER OF SCIENCE IN MANAGEMENT STUDIES
Master in Management / 53
Admissions
Who should apply to this program?TheMasterinManagementisaimedatrecentuniversitygraduatesandyoungprofessionalsatthestartoftheircareer,with0to2yearsofprofessional experience.Theobjectiveof theadmissionsprocessistoselectstudentswiththegreatestpotentialandwhocanmakeasignificantcontribution to the learning experience. Weseekcandidateswhoaredynamic,motivated,creative, andwhohavenotonly anexcellentacademicbackground,butalsoofferthekindofinterpersonalskillsthatwillpermitthemtoobtainthemaximumbenefitfromtheprogram.
ADMISSIONS PROCESS
ADMISSIONS PROCESS
Admissions ProcessAdmissionisgrantedonarollingbasisandalthoughthereisnodeadlineforapplications,earlyapplicationisrecommendedgiventhelimitednumberofplacesontheprogram.
Theapplicationshouldbecompletedinthelanguage(EnglishorSpanish)inwhichyouplantostudythecorepartoftheprogram.
Should theAdmissionsCommitteegrantyouaninterviewuponthereviewofyourapplicationandsupportingdocuments,youwillbecontactedtoscheduleaninterview.Theinterviewexaminesthedataprovidedin theapplication ingreaterdetail, testsyourcommunicationabilitiesandevaluateswhetheryourprofilewillmeetthedemandsoftheprogram.Itisrecommendedthattheinterviewbeconductedinperson,asitisanintegralpartoftheadmissionsprocess.Interviewsmaybescheduledoncampus,withoneofouroffices,incoordinationwithanIEevent,orbyphoneorSkypeshouldyoubeunabletomeetusinperson.
It will take roughly 2-3 weeks for theAdmissionsCommitteetoreviewyourfileandprovideyouwithafinaldecision.
Admissionisvalidfortwointakes,theintakeyouapplytoandthefollowing.
Forfurtherinformationregardingtheadmis-sionsprocess,pleaserefertothewebsitewww.ie.edu/master-management
RequirementsOnlineApplication
AcademicAccreditation,BachelorsDegreeorequivalent(transcriptsanddiploma)
EntranceExam(GMAT,GREorieGAT)
Language Certificate (English orSpanish) if you are a non nativespeakerofthelanguageinwhichyouareplanningtostudytheprogram
1pageCurriculumVitae
TwoLettersofRecommendation
Photoandcopyofpassport
ApplicationFee:125Euros
Financial Aid & ScholarshipsTofurtherfosterdiversitywithinourprograms,theIEFoundationawardstuitionfundingassistanceto talentedstudents inneedof financvalaidbasedonmerit,distinctivecompetencesandacademicexcellence.IEalsohasagreementswithleadingSpanishbankstoofferstudentsattractivepackagestofinancetuitionandlivingexpenses.
Tolearnmoreabouttheopportunitiesmentionedabove,visitIE’sFinancialAidwebsiteandblog:
www.ie.edu/financialaid
financialaid.blogs.ie.edu
SupportingDocumentsOnlineApplication EntranceExam
(GMAT,GREorieGAT) Interview
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