godrej furniture
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SUBMITTED TO: PRESENTED BY:PROF. K.S.PRASAD ALPESH MEVADA
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The Godrej group, established in 1897, can be divided intotwo major holding companies:
Godrej Industries Ltd.
Godrej & Boyce Mfg. Co. Ltd.
The Group annual sales was approximately US$ 2.6 billionin financial year 09/10.
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INTRODUCTION:INTRODUCTION:
y Godrej Interio is a business unit of Godrej & Boyce Mfg. Co.Ltd. - part of the Godrej Group, one of Indias largestengineering and consumer product groups
y Godrej Interio is Indias largest furniture brand. Frommanufacturing the humble Storwel cupboard 80 years backto being a vibrant, innovative brand with a diverse portfolio
y They offer to customers home and office furniture, alongwith solutions for laboratories, hospitals and healthcareestablishments, education and training institutes,shipyards and navy, auditoriums and stadiums.
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y They are present across India through our 50 exclusiveshowrooms in 18 cities and through 800 dealer outlets.
y Their current market share is 20%
y In total sales : 30% consists of home furniture division and70% office furniture.
y In the home furniture division they have 23% year on yeargrowth in sales
y They are all set to grow at the rate of 30% this year.
y They have opened two retail outlets in Chennai and Noida
recently through franchise mode.
y They currently have three manufacturing plants i.eMumbai, Guwahati and Uttarakhand.
y They are planning to set up plants in all regions.
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Business Profile
y Office Furniture - Desking, Seating, Open Plan OfficeSystems, Computer Furniture and Storages
y Home Furniture - Living, Dining and Bedroom,Kitchen Cabinets.
y Laboratory Furniture, Marine Accommodation,Healthcare Furniture
y Turnkey Interiors, Carpet Tiles, and Mattresses
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Strategy use by companyStrategy use by company
y Compa y as ee pgra i g its productsmore ofteto eepup it consumer tastes andpreference.
y Consume ased usiness
y Innovativeproducty Companymanufacturing ealt ier and less polluting
furniture
y ptimumutilisationof ra materials to conserve
natural resources.y se of ood substitutes to reduce impact on eco-
system. ll our products are 1 natural ood free.
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F
eatures of a green product :
y Easy to disassemble, reconfigure and refurbish forreuse
y High steel content to increase product durability andlifespan
y Maximum use of wood substitutes like particle boards& medium density fibre boards
y Use of recyclable fabricsy Use of low emitting boards and glues
y Use of recycled / recyclable packing material
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Opportunities for companyOpportunities for company
y Increase in market share due to re-branding
y Increasing presence in global markets like Africa, LatinAmerica and Southeast Asia
yIncrease in the number of retail outlets
y Increase in number of manufacturing plants
y Purchasing power of customers
y Growth in sales in Home furniture division
y New products
y New campaigns
y Rise of middle class
y
Growth of real estate, tourism and hospitality industry
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utureF
uturey Godrej interio is planning to foray into ready-to-
assemble segment where furniture is purchased inmultiple pieces and require assembly.
y Companys total sales ration is 70:30 should be 50:50 inthree years.
y Company will open new executives stores in all theregion to expand business.