gofundme infographic final[2] · taylor swift gofundme is the world’s largest crowdfunding...

$50,000 Three-peat winner Taylor Swift GoFundMe is the world’s largest crowdfunding website that brings together friends, families and communies to help one another in their me of need. Champion a cause and join the new way of giving at www.GoFundMe.com. CROWDFUNDING A NEW WAY OF GIVING Largest Donation Top Categories 1. Source: Indiana University Lilly Family School of Philanthropy (hp://casefoundaon.org/blog/givingtuesday-moves-campaign-tradion/) 2. Source: Red Cross (hp://www.redcross.org/news/press-release/How-Your-Friends-Aﬀect-Your-Donaons-this-Holiday-Season) 3. Independent survey conducted by GoFundMe of 1,500 adults in 2015 4. The Chronicle of Philanthropy’s annual ranking (hps://philanthropy.com/specialreport/philanthropys-uneven-climb-s/73) Sources Largest Campaign: Saving Eliza Top campaign of all me. Launched the Cure Sanﬁlippo Foundaon to fund gene therapy research for the rare, deadly disease. THE POWER OF GIVING TOGETHER ABOUT GOFUNDME GOFUNDME BY THE NUMBERS: A YEAR OF CROWDFUNDED GIVING 350% Increase in donaons by sharing a GoFundMe campaign on Facebook 70% of people would take acon aﬅer seeing a friend’s social media post about making a donaon 2 More Sharing Top Crowdfunded Giving by State $67 the average donaon amount www.gofundme.com/ElizaONeill 36,000 donors $2 million+ raised 1. Medical 2. Memorials 3. Emergency Relief 4. Educaon 5. Community and Sports Teams 6. Animals & Pets 7. Volunteering & Service 8. Creave Arts, Music & Film 9. Religious 10. Celebraons & Special Events Top 10 States *GoFundMe Campaign funds raised per capita 71% say GoFundMe makes it easy to help other people 3 Top 10 Crowdfunded giving puts GoFundMe alongside the top 10 largest charies 4 The ALS Ice Bucket Challenge program raised $115 million, Nearly 5x Annual Donaons in 30 Days 2014 $23 M $115 M MONTH Annual Donaons ALS Ice Bucket Challenge Giving Has Gone Viral $ $ # GivingTuesday $46 M raised in 2014 $13 M raised in 2012 raised $45.7 million in 2014, more than triple the 2012 amount, and more than a ten-fold increase in Twier impressions 239%+ 10x impressions increase in impressions from 2012 0 1 M 2014 2012 185,000 698,600 Twier Hashtag Menons 1 $ $ $ $ $ 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. United Way Worldwide Fidelity Charitable Giﬅ Fund Salvaon Army Feeding America Silicon Valley Community Foundaon Schwab Charitable Fund The Task Force for Global Health Harvard University Naonal Chrisan Foundaon GoFundMe Vanguard Charitable Endowment Program $3,870,000,000 $3,850,000,000 $2,120,000,000 $2,020,000,000 $1,970,000,000 $1,810,000,000 $1,650,000,000 $1,160,000,000 $1,140,000,000 $1,090,000,000 $990,000,000 Rank 18s new campaign every 18 seconds 14 M messages of support and gratude 100 M+ shares 16.1 M million donors 1.7 M campaigns $1.09 B in donaons $ Bottom 10 States Annual Fundraising Organizaon Top 10 States 1. Alaska 2. District of Columbia 3. Washington 4. Massachuses 5. New Hampshire 6. Maine 7. Maryland 8. Texas 9. New Jersey 10. Hawaii

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$50,000Three-peat winner

Taylor Swift

GoFundMe is the world’s largest crowdfunding website that brings together friends, families and communities to help one another in their time of need. Champion a cause and join the new way of giving at www.GoFundMe.com.

CROWDFUNDINGA NEW WAY OF GIVING

Largest Donation

Top Categories

1. Source: Indiana University Lilly Family School of Philanthropy (http://casefoundation.org/blog/givingtuesday-moves-campaign-tradition/)2. Source: Red Cross (http://www.redcross.org/news/press-release/How-Your-Friends-Affect-Your-Donations-this-Holiday-Season)3. Independent survey conducted by GoFundMe of 1,500 adults in 20154. The Chronicle of Philanthropy’s annual ranking (https://philanthropy.com/specialreport/philanthropys-uneven-climb-s/73)

Sources

Largest Campaign: Saving ElizaTop campaign of all time. Launched the Cure Sanfilippo Foundation

to fund gene therapy research for the rare, deadly disease.

THE POWER OF GIVING TOGETHER

ABOUT GOFUNDME

GOFUNDME BY THE NUMBERS: A YEAR OF CROWDFUNDED GIVING

350%Increase in donations by sharing a GoFundMe campaign on Facebook

70%of people would take action after seeing a friend’s social media post

about making a donation2

More Sharing

Top Crowdfunded Giving by State

$67the average donation amount

www.gofundme.com/ElizaONeill

36,000donors

$2 million+raised

1. Medical

2. Memorials

3. Emergency Relief

4. Education

5. Community and Sports Teams

6. Animals & Pets

7. Volunteering & Service

8. Creative Arts, Music & Film

9. Religious

10. Celebrations & Special Events

Top 10 States *GoFundMe Campaign funds raised per capita

71%say GoFundMe makes it easy to help other people3

Top 10Crowdfunded giving puts GoFundMe alongside the top 10 largest charities4

The ALS Ice Bucket Challenge program raised $115 million,

Nearly 5x Annual Donations in 30 Days

2014

$23 M$115 M

MONTH

Annual DonationsALS Ice Bucket Challenge

Giving Has Gone Viral

# GivingTuesday

$46 Mraised in 2014

$13 Mraised in 2012

raised $45.7 million in 2014, more than triple the 2012 amount, and more than a ten-fold increase in Twitter impressions

239%+

10x impressionsincrease in impressions from 2012

0 1 M

2014

2012

185,000

698,600

Twitter Hashtag Mentions1$ $ $ $$

1.2.3.4.5.6.7.8.9.

10.

United Way Worldwide Fidelity Charitable Gift Fund Salvation Army Feeding America Silicon Valley Community Foundation Schwab Charitable Fund The Task Force for Global Health Harvard University National Christian Foundation GoFundMe Vanguard Charitable Endowment Program

$3,870,000,000 $3,850,000,000 $2,120,000,000 $2,020,000,000 $1,970,000,000 $1,810,000,000 $1,650,000,000 $1,160,000,000 $1,140,000,000 $1,090,000,000 $990,000,000

Rank

18snew campaign every 18 seconds

14 Mmessages of supportand gratitude

100 M+shares

16.1 Mmillion donors

1.7 Mcampaigns

$1.09 Bin donations

Bottom 10 States

Annual FundraisingOrganization

Top 10 States1. Alaska2. District of Columbia3. Washington4. Massachusetts5. New Hampshire6. Maine7. Maryland8. Texas9. New Jersey10. Hawaii

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