A fair trade music service focused on

independent and cutting edge music

Ray Farrell

ray@gogoyoko.com

Key People Investors

Alison MacNeil

CEO

Haukur Magnússon

Founder

Pétur Einarsson

Founder

Magnús Thór Jónsson

CTO

Einar Birgir Einarsson

Lead UI Developer

Company Timeline

Founded: December 2007

Seed funding: January 2009

Launched service: October 2009 (in Nordic + Baltics)

US + UK Launch: Late 2012

Seeking new investment in 2012-13

gogoyoko company overview

+ other private investors

Sustainable Growth: the gogoyoko model

Downloads Advertising Mobile Apps Subscriptions

Revenue is generated by downloads, ad sales, mobile applications and

subscriptions.

The turnover due to all these revenue streams is growing at a rate of

23.45% each month and the company will be sustainable on its own

revenues in 2012.

gogoyoko revenue split

We offer the same fair deal to distributor, labels, or independent artists.

We call our business model “Fair Play in Music”.

How many albums would I have to sell…

Low-End

Royalty Deal

3871 albums per

month *

1229 albums per

month *

155 albums per

month * 130 albums per

month

* Source: http://www.informationisbeautiful.net/2010/how-much-do-music-artists-earn-online/

How many tracks?

12,399 tracks per month *

* Source: http://www.informationisbeautiful.net/2010/how-much-do-music-artists-earn-online/

1562 tracks per month *

1432 tracks per month

(through iTunes)

2044 tracks per month *

How much streaming for minimum wage ($1160 US)?

4,053,110 plays per month *

1,546,667 plays per month *

849,817plays per month *

175,758plays per month

* Source: http://www.informationisbeautiful.net/2010/how-much-do-music-artists-earn-online/

Our community determines

popularity of tracks and albums by

hearting (with some help from us).

We recommend

our favorite

music to our

users through

their personal

profiles.

We focus on cutting edge

and up-and-coming artists.

Kurt Vile outsells ADELE on gogoyoko. The mixture of albums from

a range of independent labels and artists who upload for themselves

gives the store more of a community feeling – like a local store that

might carry a local band’s self-released EP on the counter.

gogoyoko store

Our playlist feature takes our

music curation to the next level,

with underground music nerds

and indie artists submitting their

own playlists to the site.

We work closely with the labels

and distributors to feature priority

tracks in our playlists.

We also write articles around the

artists and albums on the site

ourselves, rather than taking the

same content as every other site.

It is important to us to have our

own voice.

Music Curation

Each label has its own storefront

on the site and as we import

catalogs we pick out our favorites

to write about and promote.

Our music management tools

allow any label to manage their

own storefront completely.

Labels can see up-to-date sales

information through the music

manager.

A label can feature artists, create

a label playlist, add a biography

and the users can browse

everything that the label makes

available.

Users of the site only see content

that is available in their territory.

Label Stores

Distributors and Labels on gogoyoko

gogoyoko next steps

Increasing advertising revenue in Europe and

U.S.

Finalizing licenses with U.S. and European PROs.

Generating U.S. ad revenue for the U.S. launch.

Launching our program for small investors.