going beyond like my page
DESCRIPTION
Presentation given to the Santa Fe Community Foundation's Marketing Peer Group. Think of Facebook like a sandwich, always start with the bread first. The bread is your customer and fan base.TRANSCRIPT
Going Beyond Like My Page
Presentation for the Santa Fe Community Foundation Marketing Peer Group
by Wendy Forbes, Wendy92 LLC
Thursday, October 3, 13
Facebook = A Good Sandwich
Thursday, October 3, 13
The Right Ingredients
BreadLettuceTomato
MeatCheesePickle
Thursday, October 3, 13
The Bread = Customer Service
• Who is your customer?
• What do they want?
• What problem can you solve for them?
Thursday, October 3, 13
It’s Not About You
• Too many posts - 44%
• My wall is crowded with marketing posts - 43%
• Content was repetitive or boring - 38%
Thursday, October 3, 13
It’s About the Customer
• Ask what fans want to see
• Analyze your fan base
• Provide timely service / answers
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Facebook Insights
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Facebook Insights
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Facebook Insights
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Service Example
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The Meat = Consistent Content
• At least once per day
• First thing Monday AM
• 8-10am or 7-100pm T-Th
• By 8am on Friday
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Don’t Let it Sit & Spoil
• Post at time when you are available to respond / “like” comments
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Example
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ExampleClick Through to See Who
shared your contentRespond and Thank
Like Their Page
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Tomato = Gratitude
• Congratulate
• Thank
• Promote Someone Else
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Share the Harvest
• Don’t just share an article about you, use it as a opportunity to thank the reporter or outlet
• Congratulate a fellow org or business demographically similar to yours
• Share another org or business’ content
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Media Thank You
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Share
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Lettuce = A Little Green
• Facebook Ads
• Boost a Post
• Sponsored Stories
• Offers
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Don’t be afraid to spend
• If your page has under 1000 fans - LIKES (SPONSORED STORIES)
• If you have a really important post - BOOST
• If you have a special deal - OFFER
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Facebook Ads
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Boosted Post
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Cheese = Humor
• A little goes a long way
• It should relate to your organization, product, mission, etc.
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Make them Smile
• Plan a Friday Funny
• Diffuse criticism
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Example
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Pickles = A Little Extra
• Contests
• Facebook Fan only discount / offer
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Give A Little Extra
• Run a giveaway, photo contest etc. for fans only
• Use Facebook Offers to give your fans a discount no one else is getting
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Contest Example
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Offer Example
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Questions?
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Contact
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