going deeper, seeing further pdf part3
TRANSCRIPT
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“Going Deeper, Seeing Further...”- Many companies have started to use ethnography as a way to improve there company
Tuesday, September 27, 16
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“Going Deeper, Seeing Further...”- Zooming out and taking a look at the bigger picture was one strategy of observing consumers.
Tuesday, September 27, 16
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“Going Deeper, Seeing Further...”- Observing extreme people and analogous cases gave a different perspective to companies.
Tuesday, September 27, 16
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“Going Deeper, Seeing Further...”- Involving consumers with the company was a open up the process to the consumers.
Tuesday, September 27, 16
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“Going Deeper, Seeing Further...”-Using ethnography will hopefully be beneficial for everyone.
Tuesday, September 27, 16
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Ethnographic research- TrancenDANCE observation
Tuesday, September 27, 16
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Ethnographic research- TrancenDANCE observation
Tuesday, September 27, 16
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Ethnographic research- TrancenDANCE observation
Tuesday, September 27, 16
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Ethnographic research- TrancenDANCE observation
Tuesday, September 27, 16
![Page 10: Going deeper, seeing further pdf part3](https://reader030.vdocument.in/reader030/viewer/2022020410/587ad8e11a28ab542b8b4be7/html5/thumbnails/10.jpg)
Ethnographic research- TrancenDANCE observation
Tuesday, September 27, 16
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Ethnographic research- Two different girls taught the class
Tuesday, September 27, 16
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Ethnographic research- One of the teachers struggled to remember her own choreography
Tuesday, September 27, 16
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Ethnographic research- Some of the people could pick up the choreography faster than others
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Ethnographic research- Choreographer could write down the steps so she does not forget it when she is teaching
Tuesday, September 27, 16
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“Interviewing Humans”-Be prepared, create an interview guide to stay on topic and get all the information you need
Tuesday, September 27, 16
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“Interviewing Humans”-An interview has three acts: the introduction and warm-up, the body of the interview, and the conclusion
Tuesday, September 27, 16
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“Interviewing Humans”-When conducting the interview make sure that the participant feels comfortable
Tuesday, September 27, 16
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“Interviewing Humans”-Let them talk most of the time. You are interviewing them so do not start talking about yourself.
Tuesday, September 27, 16
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“Interviewing Humans”-After the interview look for themes and be sure to use the language and terms of the person you interviewed to represent there answers better.
Tuesday, September 27, 16