Going Digital @ BCS Herts

Hajrë HyseniSenior Lecturer and Programme Tutor for MSc SBIS

University of Hertfordshire, OrangeClouds

Jan 2012

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“eBiz apps, social media & Stories”

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eBiz Opportunity with Shopify

Social Presence

Mobile

What are the big ideas?

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Fast eBiz Opportunities

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Domain : £5-£7

Google Adwords : £5-£10

Paypal account : £1 per sold item

Total: £40 - Real Store

Cost?

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Things to consider..

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Where do visitors land?

Offers

homepage

brochure pages

Blog Landing pages

product page

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92%

What happens next?

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cial P

rese

nce

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Social Media is bigFacebook

YouTubeWikipedia

TwitterLinkedin

Mobile is big

Tablets& a lot more....

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Your customers aren’t just connected, they’re engaged

John & Tim (O’Reilly)13

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Past14

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Present?15

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Online Reputation

Remarkable content Sharing

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Next....• Centre of the conversation

• Brand monitoring (social media)

• Simplify or reconstruct the brand message (mobile, web, tv)

• Allow your customers to help you with your brand

• Understand whether you customer understand your brand

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Online Popularity?

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GoDaddy vs God?

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Simple truths?Digital is going mobile Web will be replaced by apps

Social cannot be put back in the box

Personalisation

Engagement is better than interruption

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28% M-Banking

50% M-Search

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Popular Apps

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The next big things?

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Google AndroidPaypalVisaApple iOS

Mobile wallets

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The Olympics = Showcase for Mobile Payment solutions

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F-Commerce

????

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Thank you! Twitter: @hajra

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