going digital: a guide for service providers – the executive edition
TRANSCRIPT
IDC WEBINAR Going digital: A guide for Service Providers
THE EXECUTIVE EDITION
May 2016
Everyone wants digital transformation,
but few agree on what it actually means
December 2015 - January 2016
of respondents
hold C-level roles
SO WE COMMISSIONED IDC TO ASK 81 TELCOS ABOUT IT
46%
Globalsurvey
Equal split between
Business and IT respondents
Source: IDC 2015
any large-scale effort that aims to reduce costs or improve
the ability to get services to market more quickly
Marketing Director & Digital Strategy
leader of a major LATAM operator.
Transformation includes;
Source: IDC 2015
69% of C-level decision makers globally
believe the communications industry has strong
technology capabilities but will find it difficult
to complete digital transformation projects
quickly enough
50% predict digital
transformation will take
more than 5 years
Source: IDC 2015
Digital transformation will take more than 10 years for us
Head of Core Network Operations of
Major European Multiplay Operator
LUCKILY, IN TELECOMS, EVERYONE IS ABOVE AVERAGE!
Digital progress vs. the competition
28% of Telcos have a Chief Digital Officer (CDO);
another 60% realize the need to have one
46% of Service Providers Lack a Clear
Digital Transformation Strategy
Source: IDC 2015
Business and IT leaders
see things differently
Got strategy?
Source: IDC 2015
67% of respondents say business agility is the
most important capability to survive in the digital age
Followed by the ability to attract the right talent and the ability
to provide a seamless experience across channels
No initiative dominates in terms of importance;
rather there are an array of individual needs
Top three most important initiatives:
Digital
channels
Digital
strategy
Source: IDC 2015
Innovative
culture
So it’s not surprising that the
most mature are
Digital
channels
Digital
strategy
Process
automation
Source: IDC 2015
• We have already implemented features of
this solution
• We are just starting work in this area
• We plan to start work in the next 12 months
• No plans
“Maturity” is defined based on
an implementation timeline
Lagging
Mature
Self ServicePersonalizationOmni-channel
Strategy Business Agility Innovation Enabling Capabilities
Commerce
Service providers need to embrace
these key imperatives to deliver
a digital experience
SO WHAT DO YOU NEED TO DO?
1
7
So they can deliver on
their business goals
Digital
experience
Diversified business and
new revenue streams
Embrace new modes
of operation
