Going Global College of Business and curriculum lake on an i ntemationallook .y .... I ........

he requiremcnh of a modem busi­ness education have been well­establi~hed and clearly defined. At most U.S. business schools. students need to complete a sequence of cour~s: core classes followed by two semesters of accounting and eco­nomics here and a course in statis­

tics, marketing, management, computers and finance there-all designed to produce a well-rounded graduate ready to tackle the demands and complexi­ties of today\ business world.

But in the future, a Il<: W and c.;ential component will be added to the mix: international business. And for some Boise State bu.mtess professors and stu­dents, the future is now.

Spearheaded by a long-range plan to merge interna­tional education into its curriculum and a globe­trotting faculty, the "intemati()n a li>:ation ~ of the College of Business has begun in earnest. But Bill Ruud. BSU's first-year busin e"~ dean. points out that such initiatives don't take place overnight.

"I look at international education in terms of entering the 21st century, ~ he say:;. "I think we need to get to the point where we automatically interna-

students. But w. oren'! [heT" yet. My vision II

that ... e won't tolk .bout inte rnational oo.;no" .. a o;epor.te entity. We .. ilI talk ,\>out

il " • component of the learning experience like. "'y, manufacturing. It will De • nO<!tl."

BSU management prof.ss", Nan<y Napier .gr~,. "Ultimately, w ... ant }() do aw. y with""y cI ... or program that has ·intern.­Iionll' "" an odje<:tive," she '.Y'. "J[ • • IOOM! 1ak ... markeling clA .. , i1 sbould be cooductod from • ,lobol perspective. Busi-. oct>ooI. out.ide lbe United Statu don't bol\: a bout ~ntemational' morkotinl- Tn tbe bil school. in ElIl!hU\d and France, [0< example, morketing 01 ... "" . T. nolurally lougb! in worldwide term,. !'think we need to inco<poTa'. thi> way oflbinking imo our closs. ,·

Two ye.rs .t<> the economic> depolrtIllenl btgan offering • ho.cbelo.-', degrte with on internaliooa] tlCooomics empb .. js, and lut fd the ochool ""gao an inlerdisciplinory international b\llline~, program Ih.! require> ni"" do."<e$ in international business along with COIl''''' in m<:>dem language. ""d oociaI .aences. The program i. supponed by a $128,000 grant !rom tbe U.s, Departmtnt ofl:ldocatioo,

In odditioll, BSU', bu>ines< college "' belp;n! to develop 0 buoin ... and internationil edoca.tion prOS'"'" with tbe Idaho Depa'tment of Commerc. Md thc Boi,. A,ca Clwnber of Comme,ce,The project. which is ,,«king mor. 1htn $146,000 ill

funding from tbe U.s, DepanmeJIt oftlducation, is desi£ll"d to strengthen BSU', international business curriculum, enh.nce >ludent ond f.t<ull}' knowledge .bout intematiDnal busin.", .od provide "'''I.nce to medium· IlIId 5Il1all-sized businesses in the .101., Port ofthe .. ,i,tooce w()ljld be in the fOlIll of BSU student­ir>t. m< .... 110 would folio", np ()fl m e""",, lrade lcod. foo- Idaho

"""-1he intemsbips, says Nap;er. could hove a .u~U!nri.l imp.ct

"" I~o', economy. "The [Idaho) Depmtm.nt ofCommerc. ond tbe ChllIllbe, of ('.omffie"", "y IMt !bey geIle,ate 2,000 interna­

tional trade lead> a )'Ur," explai"" N.p;er. coordinalo< of BSU', international bUlline"" pTO,;ram, "and the DepartnJenl

of Oxnmerce tells me tb.t coml"'nie ' "'" only .ble to follow up "" about one out of.very J 00 of thn",

be<:ause they doo't bove !be time, the skilL> or the expertise to follow up. So toc,e or~tiools would

ogreo to train our "uden!> to follow uP"" the,e leads and oUow Ihe . tudent. to ~io . ome

experience in internati"""l b"';"",," TIle College of Busin.,,· emphosis ""

international edu<llIioo. is bosed OIl !he most bMic of busi".,.. leoct" OII",ivol. Understand-

i"l the dy!\llIllics of tJobal competition, ""ys R.uud, could be the difference betw.en ,urx=o ""d

foilu," tnt mony firm, . "You can be in • glob.l environment and r><ve'

lea"" llie Uale of Idabo," he observe,. "If you're deahng in • certain produci or ,ernce, . nd a competi­to, is deatin! witb !he same prodocl or ",,,,ice w!>ide of!his country, YW'rt ill • glob.leaviron­ment. A PO""" in hu.in= need.> 10 Illldenland and appreci.te what that mean, and r~ the markelpl ... opportunities. ~

From lhe perspective of BSU', business ><:boo!, tb.t Hperlise can be developed by internation.lizing its curriculum, f""ulty and ,tuoon!>, "But the problem with intemt.tiooalu­

in, only ymrr curriculum," lOY" R.oud, "is ultimately you get K> the point wh .re [the in'lJUCto.-) "'just telling lIorie>,

You n.ed K> get a f.el for and eJ[periencc "'hat it i, you're taikin~ "0001."

In 1 m and '94 .lone, "Il,,,,,,;ni numbe, of bu.;;""", p rol= have expaodod tboil international contaclS. From Spain to Singapore, China to CUb., Ecuador 10 Indio, roughly one-tJtird of the bill;""". 'chool', mOl'e than 00 Iull·time inUrnctors h. ve vi!;itod or will vi. it a foroi!" laud to teach, ,tlidy, advise, ob",,,,e and confer iI • proi'w;ional capacity. By this .prin!, BSU buSinelS faculty memhero will have journeyed to mo", thAn L~ nalioos in IlII effort 10 upgrade Iheir int.rn.tional experme.

"The argument las been made !hat if you get • facull}' member 10 lin :md work in a forei!" COlllltry for • month-.-.,spedally it he or ,be "fr><ce<i K> >peIIk !he language and e>.perienee the culture and co.tomo--it is probably equivalenl to !in to 10 yean worth of in_d.", """-hour-.-.... k in.t,uc"tioo. [about Ihat oountry!: comment, Ruud. "'1berefote, I think ..... need K> put ouroelv", in • pooitioo. where we reward and .ncourage facull}' to get intern.­tional ""perienee,"

Pete Lichtenslein, BSU's economic< department chair, is one bu.';ne .. profeooo< who <Ioes:n't need e!>COUragement 10 tr. vel a"'oed. In 1986 he IoUlht .conomic< .1 Non .. ; UI\;..,..il}' in Tianjin, China, '" a I'uIbrii,ht ..,bolar. From tb.t experience be I developed. deep iut.re,l in Cbin. and Southeasl Asia.

t;~~e::~t~:::~=I~~o ~~=::"~e~~::~ ~ ]989 when he .... in TiM.nmen s.qU<lro on the day of !he bloody i erac.l:down. In ]992 and '93 be was • visiting S<holar .t !he u

""" " 21

Nalionol Economics Uni¥or.ily in Hanoi, Vi<tnam, undo, lbe ouspic:e> of tbe Fo<d Foundation arol the NOliooal Academy of Scieocu,

Uchlen.tein belie¥e, hi; trave'" benefit IlOI. onty hi,., but bis BSU .tuden .. 0' ",eU_ The i",ipt derived from finthand knowledge, he s.a)'S. is involuoble, "The main benefit i, thaI] hiVe been able to eulti¥ale ltlY relation.hips [with A, im C0110"l""']ond dovelop An OIpertioe." he ""Y'. "In just obout every ell " I leach, I have broupt """elbing to sllare from my ""peri-ences,"

lichtenstein'. scholarly wo<k in China ond Viot,.,.,. mmifo.1i it>elf not only in his lecto.us, but a t,o on papor. An .. pert in comparative economic 'ysteltl., he 11M writton a book and ..,veTaI artielel oboot Olin" economic reform., By living ar><! working ovorse"" Uchton,tein believe, he i; • beller eCOOOlltisl .nd leaoher-md perhaps a beller pu>On,

"I think my work has given me OIl appreciatio!l of the probtem. thol. other peopte face in regard to economio development," he ""Y'. "Most of my life I hove reod about these thin~ io textbooh, bul to 110 over there ond see it fi"lhond is a vory ""berillg oxperie""" .... By hvinj theTe and . .. ing tllese problem. , it h., made me approciote the comploxiti<> of ",cial dovelopment ond "",ia1 cl!o.ngo. Wil~t I try to do wben h e turn is to brinj that mes,age acroso to my student>, who usually have no exposure beyo!lli the boundarie, of Idaho"

At, mony IS 20 BSU ItudenU5 will have the oppon"oity to learn more .bout Chinese ou,toms Ind culture thi, ,urn mer through > three-week study provam at Kank.ol University, arranged throug)llkhten,lei:A', contaots ill Olinl,

Like Lichl.notcio, BSU busioe" profesoon GUIld .... Kaupfn> and Atan Frankie believe that >pendio, lllIIe oulside their own culture h", yleldod v~luable insipt ~nd experience.

Both men Ulullh! in on MBA proiram in the F~T E .. " TO&ion <Jf the f<;Jl!ller Soviet U.ion last year. In odditiOll, Kaupino, 0

manaJOment profe,..,., hIS been to Latvia three time, to leoell and conduct research while Frankle, chair of the marketint and finonce departlDent, h .. tHen three group' <i. .wdonts on bU'lm.", tou" to tot a fimhand lout al the Europe.n ecooomic and linonelol world,

Meeting foreigo t.u.ine... .tudents ood businoSll expert< hOI been ",pecitlly eoligh!enin~ to Franklo. "I'¥e been to""hinl for

2 over 20 years [in tho U.S,] and tbe re probably isn't ~ question in ~ cI""" that I h"en'tbe.,d before," he remorb, "But when I go m ·ove",e"" ond meet ne", poople ond field their question" 1 think, ~ 'H01\' in the ",orld did they corne up with thot?' It make, me ~ reoJ.jze lhal they hove differeot probtem., oad different oultll1lli ~ backgrounds tead 10 different [bU>ioe"] corui<ieTatiom,"

22 .DCU5

Another way the BSU Cotloge of Bmino" ho. tried to intern.tionali .. it>ell is by brm,ing foreiln scholar> and.rudem. to Bo;"c,

Thonh to Uohlen.loio', tie, with Nanhi Univor, roity, BSU l ig..,d an 0tr.",,,>eot with the Chin ... school to d.velop oppnTluniti •• fo< aoademic elcho,,!!"" of otudent> ond te"""o,,_

And .ioee 1986, BSU'.

b\Woe" school "'" kostod Fulbright schol." Itom Turkey, Denmark and whol WII> formerly Yugool~viA, 10 oddilioo, Boise SUlte'l Len B, Jordan Endowment for Economic Studi .. ols<> bo. .pn,,"ored pro,,"m, on I nd ~u.st speakers from foreiga.lood .. Laot year

the endowment funded 0 visitiog profo;sor of eronomks lor tho emire f.n .. mestel',

Fuodo Sumkovic, prof..."r of politicot eoonorny .t the l.w ",hoot .t lhe Univeroity of Novi Sad in Serbi>, not only Ulugbt 1"'0 cla .. e. (](l European e<:Ollomks, but she also provided an iOsightful look ~t tho c:risis io hot ltom.elo1td to student>, fellow edu<2tors ond civic jrOlll>',

St.nkovi<; lal" the boncfil, "'" reciprocaL "lUke the Americ.n [hi&ber educotion] .y. tom ¥ery much," oIle '"Y', "1 had very good 'ttiden" wbo were intere>tod in what I had 10"Y,"

A ""tive of Bo.ni>, Stankovic fim taugbl in the U,S, ... Fulbri&ht scholar ot Cornel Uniyoroity 10 yeln a,o, And during the pa't decIde, she observe'l, the de>-eloplDOnt of tbe gtobal economy and an interdependen<e amo!IJ nati(Hl' hu been r",,!d, "But il;"" 't easy to do busineM with other oountri« il you don't have IlI1 .ppred .. tioo of lheir cUMom .. loniuage .nd culture," 'he ""-Y'. "I think d.veloping good reJatiomhip, betwetll. UIliven;ities md estobtislliog .mdent excItonges win become even more importont, "

Such advance., .. y. :-.lapier, woo't produce immediate re.ulb, But ,be betiev .. the Boise Slale's College 01 B",ineSll;' heading in the rliht directio!l in '"I"'d to intenlational education.

"What I toU my .rodent. ;, tIUIt the chances of corning out of school ., In undoraraduato busin.,.. ",ajor .nd finding a job in inlernotionat bulineoo ore pretty .Ii",," she ""Y'. "But whIt they .hould do is t.ke • couple extra course, in 0 functionll oreo like Iinanee or marketing, TI>en, when they go inlo " morketing pooition al Simplot, for exampte, .nd """,elhi:Aj opens up ill intomotionil busino .. , they wil be roady 10 ooove in much morc quickty,"

Add. Frzo.nkle, "Studenu who havo OIpo,uTe to intomabnn~l business ""ademically will be Teady to meet thOOle oh.llenge> Right now, there are 'till I lot of people who = totally unpTe_ pared to deat wilh nther counlries o!lli cullure .. '" Whot we're doing;' oarrowillg the tap."

From Atlakson 10 Zollweg, BSU facully members are traveling

around the world 10 study, teach, advise and confer witb colleagues in foreign countries. The trips abroad have varied objectives. Some professors are teaching through one of BSU's two Studies Abroad affiliations wbile others are attending professional conferences. Still others are conducting research. Whatever the reason, tbeir travels are enbancing tbe university's global perspective.

Although the list is Dot complete, here is a look at tbe international work by BSU professors in 1993 or '94.

Unless noted, tbe trip(s) took place in calendar year 1993:

PHIL AllAKSON, theatre arts, England-Led study tour for Division of Continuing Education.

DICK BAKER, sociology, Mexico­Spent five weeks as Fulbright scholar in Mexico and taught another five weeks in BSU's Morelia program.

TOMEK BARTOSlYNSKJ, mathemat­ics, Germany and Israel-Attended professional conference in Germany; will attend similar conference in Israel.

MARC BEOiARD, biology, England­Presented paper at European meeting of Raptor Research Foundation.

ELTON BENTLEY, geosciences, Australia and New Zealand- Lectured as part of teacher exchange program.

MIKE BIXBY, management, Spain­Will teach two fall classes with the Studies Abroad program in San Sebastian.

MIKE BLAIN, sociology, Germany. England, Ireland and Northern Ireland-Will present paper at International Sociological Association meeting in Germany tltis summer; also will conduct research on Anglo-Irish politics in England and Ireland.

VIRGINIA COX, anthropology, Japan and canada-Did research in ritual healing in Japan; attended Pacific Northwest Canadian Studies faculty workshop in QUeen Charlotte Islands.

AL DUFTY, biology, Austria-Will serve as a symposium co-moderator and deliver paper at International Ornithological Congress in August.

DEWEY DYKSTRA, physics, Scotland-Made presentation at International Artificial Intelligence and Education Conference in Edinburgh: scheduled to visit England, Israel, Australia and Italy in '94 as part of research project.

LAURA EDLES, sociology, Spain-Will teach classes with Studies Abroad program in San Sebastian this summer.

JANE FORAKER-THOMPSON. criminal justice, South Africa­Presented paper at conference.

ALAN fRANKLE, marketing and finance, Russia and Italy- Taught in MBA program in Russian Far East; will teach in Turin Studies Abroad program this July.

MICHAEL fRONMUELLER, manage­ment, Germany, Eastern Europe­Scheduled to collect data in July for research project.

JAY fUHRIMAN, education, Mexico-Will direct BSU summer

WORK ABROAD ADDS TO BSU'S INTERNATIONAL PERSPECTIVE school program in Morelia this summer.

GARY GREEN, computer information systems/production management, Chile-Will teach in Studies Abroad program in Santiago fall semester.

fELIX HEAP, art, Italy-Taught in Studies Abroad program in Siena.

MADELEINE HSU, music, Hungary and France- Did sabbatical study and piano performances.

GEORGE .IOCUMS, modem languages, Switzerland, Germany and Austria-Will conduct research this summer to update materials on German language component of BSU's international business degree.

ERROL JONES, history, Guatemala and Mexico-Will study effect of electrification on villages later this year.

GUNDARS KAUPINS, management, Russia and Latvia-Served as lecturer in MBA program in Blagoveshchensk and presented paper at conference of Baltic States econonrists; will teach at University of Latvia this March.

AL KOBER, an, Italy­Conducted research.

pm UCHTENSTEIN, economics, Vietnam, Thailand, Taiwan and Hong Kong-Was visiting professor at National Economics University in Hanoi and did research on economic development in Southeast Asia: will lead study tour in China this summer.

MOHAN LlMAYE, marketing and finance, Canada-Presented papers at Association of Business Communicatorn International Convention.

DOUG UNCOLN, marketing and finance, Canada-Attended Interna­tional Direct Marketing Association Conference.

HELEN LOJEK, English, Northern Ireland-Currently at Belfast's Queens U nivernity doing research on Irish theater.

STEVEN LOUGHRIN-SACCO, modern languages, Ecuador and Canada­Directed Fulbright-Hayes Studies Abroad program and did research for course on Quebec.

PHOEBE LUNDY, history, Russia, Greece, England, Wales, Scotland, Ireland and France-Led study tours and attended conference on interna­tional education; this year will lead study tour in Russia and teach in Studies Abroad program in Pau, France.

MARK WSK, social work, Poland and Australia-Spoke at the Royal Melbourne Institute of Technology on social development, and presented research on privatization in Poland.

CAROL MARTIN, English, England­Conducted research on literary work in London.

BOB McCARl.., anthropology, Northern Ireland-Participated in academic exchange with Folklorists of Idaho.

NICK MILLER, history, Slovenia and Croatia- Will do research on social history of Zumberack this summer.

GARY MONCRIEf, political science, Canada- Did research on campaign financing in Canadian provinces.

flORENCE MOORHEAD, modern

languages, Spain- Will conduct research in June to increase BSU business offerings in Spanish.

TOM MURRAY, College of Technol­ogy, Canada-Worked as consultant with the University of Northern British Columbia to help set up vocational­technical program.

NANCY NAPIER, management, Belgium, Denmark, Thailand, Vietnam-Taught at Belgium's University of Leuven, served as visiting scholar at Copenhagen Business School, and visited Bangkok for research project; will teach at National Economic University in Hanoi this April; also tentatively scheduled to conduct research in Mexico and Argentina in '94.

EARL NAUMANN, marketing and finance, Australia, Armenia, New Zealand, Mexico and Canada-Taught and conducted research on sabbatical at University of Western Australia and in Armenia; will teach and conduct research in New Zealand, Mexico and

Canada while on sabbatical in '94. CHARLES ODAHI.., history,

France, Italy and Turkey­Did research on Constantinian buildings and battle sites.

DEL PARKINSON, music, Japan- Performed with American Piano Quartet.

MAX PAVESIC, anthropology, England-Taught in Studies Abroad program in London.

ED PElKUS, marketing and finance, Poland-Conducted research on effects of economic and social change on consumer behavior.

MARK PLEW, anthropology, Guyana-Sought further development of University of Guyana-BSU research program and conducted research; will continue project in '94.

CONNIE POUARD, education, England-Will make three presentations at 11th annual International Conference on Technology and Education at University of London.

NINA RAY, marketing and finance, Belgium, Ecuador, Cuba and Mexico­Served as program evaluator of Fulbright-Hayes Grant to send Idaho high school Spanish teachers to study in Ecuador, attended International Cognitive Linguistics Conference in Belgium, went to Cuban socioeconomic conference, and visited Mexico to collect data and examine materials for new business course.

LARRY REYNOlDS, economics, England and Ireland-Attend conference on health economics.

JOHN ROBERTSON, modern languages, France~heduled to do research this summer to update materials on French language component of international business degree.

MICHON ROZMAJZI.., music, Hungary-Did research while on sabbatical.

MARY ELLEN RYDER, English, Belgium-Presented paper at the International Cognitive Linguistics meeting at the University of Leuven.

ZEKE SARlKAS, accounting, Russia­Taught in MBA program in

Blagoveshchensk. MARION SCHEEPERS, mathematics,

Vietnam, Israel, South Africa and Canada- Presented research in Vietnam; will attend international conferences in '94.

TODD SHALLAT, history, England­Represented U.S. at Society for the History of Technology and delivered paper at meeting hosted by National Museu m of Science.

PAT SHANNON, College of Business, Australia and India-Provided business consultation.

WON-SHUL SHIM, management, Mexico-Scheduled to conduct research this summer.

BOB SIMS, College of Social Sciences and Public Affairs, Russia-Traveled to Moscow and Krasnoyarsik, Siberia, to meet Russian officials and scholars.

ARNY SKOV, Europe-Toured continent to view art exhibits for use in classes.

WALT SNYDER, geosciences, Russia- Did field work in Ural Mountains of Kazakhstan and southern Russia; will return to project '94.

QAUDE SPINOSA, geosciences, Russia-Same as Snyder (above).

TOM STITZEl, marketing and finance, New Zealand, Canada and Chile­Conducted research on privatization in New Zealand and attended Financial Management Association meeting in Canada; will conduct research in entrepreneurship and Inter American Development Bank in Chile.

ROBERT SULANKE, mathematics, Italy-Presented paper at conference.

BRUCE SWAYNE, modern languages, Puerto Ric~Evaluated University of Puerto Rico at Humacao program in January '94 for National Student Exchange program.

RUSS TREMAYNE, Social Sciences and Public Affairs, Canada-Attended board meeting of the Pacific Northwest Canadian Studies Consortium and conducted research for history course on western Canada.

TONY WALSH, criminal justice, Hungary- Presented paper and chaired session at conference in Budapest.

MONTE WILSON, geosciences, China and Nepal-Delivered lectures and participated in panel discussions at conferences on developing national parks in East Asia.

BIU WINES, management, Vietnam­Will teach at National Econonrics University in Hanoi in March.

WlTA WOJTKOWSKI, computer information systems, Scotland­Presented paper on information systems at University of Paisley.

SPENCER WOOD, geosciences, South Africa and Thailand-Lectured at Capetown University on research; will live in Thailand from May through January 1995 as visiting professor at Chaing Mai University.

KATHERINE YOUNG, education, Canada- Attended international geography conference.

UNDA ZAERR, English, France-Will teach in Avignon Studies Abroad program from April through December.

MIKE Z1R1NSKY, history, England and France- Will do research on missionary activity in Iran and teach in Studies Abroad program in London this spring.

JAMES ZOUWEG, geosciences, Saudi Arabia-Worked on planning Saudi national seismograph network. [J

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