going global - how to make your wordpress site multilingual
TRANSCRIPT
Going global
how to make your WordPress site multilingual
Agenda1. Multilingual website –
why it is worth investing
2. What is a multilingual site and what it is not
3. How to turn your WordPress site into a full multilingual site
4. Tips and hints
About me and the companyDenise VanDeCruze
WPML Support Team
Experience
● WP freelancer
● Entrepreneur
● Software Engineer
OnTheGoSystems
● WPML● Toolset
plugins● iCanLocalize
Languages on the Internet
Internet users by language (2011)
source: wikipedia http://en.wikipedia.org/wiki/Languages_used_on_the_Internet
Content languages for websites as of 12 March 2014
source: wikipedia http://en.wikipedia.org/wiki/Languages_used_on_the_Internet
What is a multilingual site and what is not
source: ms-trade.pl
side by side translation?
gTranlator switcher?
Multilingual InfrastructureSeparate Sites - With Multilingual Plugin
Site B - 2nd Language
Pages
Subpages
- One Independant Site per Language- Links to the homepage of the other language- Double the work- No Relationships between the pages and taxonomy - Hard to keep updated and synchronized
Site A - 1st Language
Multilingual InfrastructureSeparate Sites - No Multilingual Plugin
Site B - 2nd Language
Pages
Subpages
- One Site for both Languages- Relationships between pages in different language- Better for SEO - Relationships between the pages and taxonomy - Easier to keep updated and synchronized
Site A - 1st Language
The benefits of having a multilingual site
For the site owner● more customers● professional image● increase visitors’ trust ● search engine visibility
For the WP developer● eliminate show
stoppers ● increase your range of
services● pass on value added
sites to your clients
How to do it right
Making your WP site a multilingual site
Steps1. choose your solution2. install and configure3. insert the language
switcher4. translate your content5. keep updated
What Google needs
source: http://googlewebmastercentral.blogspot.com/2010/03/working-with-multilingual-websites.html
● One language per page● Cross links between translations● Always use ‘human’ translation● Translations must have their own URLs● Remember to update translations too
Multilingual SEO
Tools- All-in-One SEO- WP SEO (Yoast)
Elements● site title● pages and posts● categories, tags● images, menus● widgets● custom post types● custom fields● theme localization● theme options
Different user roles, different needs
Site visitors● comfortable, please● I’d like to understand
everything
Content editors● quick and easy, please● don’t make me think
WP developers● how quickly?● which elements to
handle?
Google bots● will I recognize the
language?● translated by human?
Teach site owners how to translate
● can you copy from original?
● can you change your admin language?
● can you translate images?
● how about the menu synchronization?
How to easily update translations
● Translation workflow● Automatic notifications● Interface with standard
translation tools
Translators don’t want a huge learning curve.
Choose a multilingual-ready theme
● Check ahead if your theme is compatible with your multilingual plugin
Need multilingual e-Commerce?● the number of WP
eCommerce shops is rapidly growing
● check ahead if your multilingual plugin supports eCommerce
Examples
Examples
Examples
Summing up
● Choose how to go multilingual
● Get a convenient translation workflow
● Optimize for search engines
● Feel free to build e-commerce sites
Quiz and prizes for winners!
● one WPML license
