going green third party certification and credible logos dana katz senior associate, scientific...
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Going Green Third Party Certification and Credible Logos
Dana KatzSenior Associate, Scientific Certification Systems
Presented to:PRINT 09September 14, 2009
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Green Certification – Instantly!
AC
Certificate issued from http://www.begreencertified.com/
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Provides global leadership in third-party environmental and sustainability certification, auditing, testing and standards development
25 years of experience
Programs span a wide cross-section of industries and recognize achievements in green building, product manufacturing, forestry, retail, agricultural production, fisheries, and energy.
150+ staff, auditors and affiliates worldwide
Scientific Certification Systems A few of our clients
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Sample of Programs Offered
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What are “Green” Claims?
Public or private assertion/claim incorporating some sort of environmental (and, more recently, social) attribute
Rapidly becoming ubiquitous, almost literally involving every sector of business-to-business and retail commerce
Can you name some “green claims” you have seen lately?
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Meaningful “Green” Terms
Recycled content Readily biodegradable Low VOCs Energy efficient Water efficient Sourced from well-managed forests Organic
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What about Sustainable? Forestry, tourism, agriculture,
development…
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Bottom Line:
What is the claim really saying? What are the limits of the claim?
i.e. carbon neutral
Is the claim meaningful? i.e. no CFCs
Is the claim verified?
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How Can I Promote My Business’ Environmental
Story with Third Party Claims?
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Credible Environmental Claims are:
Factual – basis for the claim is transparent (standards-based or science-based)
Significant – real environmental benefits that are substantial, without hidden tradeoffs
Progressive – encourages continuous improvement
Independently verified…
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Third-Party Certification Provides:
Measurable environmental and social benefits
Opportunities for improvement toward greater sustainability
Independent review to guide truthful advertising
Strengthened corporate reputation and brand value
Greatest market credibility
Some examples…
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Chain of Custody Certification
Forest Stewardship Council (FSC)
Voluntary, internationally recognized forest management standards
Developed by consensus, multi-stakeholder process
Supports biodiversity, protects high conservation value forests, provides for human benefits, ensures long-term timber supplies
Certificates holders must be audited annually
Certification bodies must be accredited and audited annually
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Chain of Custody Certification
Sustainable Forestry Initiative (SFI)
Fiber Sourcing Label less meaningful- includes non-certified content
Forest Management standard not as strict on forest conversion and high conservation value forests
Certificates holders must be audited annually
Certification bodies must be accredited and audited annually
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Carbon Footprint
Voluntary (for now)
NOT a product claim- not a logo for use on a printed product
Any company can do it
Standard sets the organizational boundary
Track purchased electricity, company vehicle use, etc. to determine the amount of CO2 produced by your facility on a yearly basis.
Can choose to buy offsets, plan yearly reductions or stability
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What Lies Ahead for Green Claims and
Environmental Certification?
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Considering the Full Life-Cycle and Addressing Tradeoffs
Image Source: BSR, Food and Agriculture Industry Trends Report, October 2007
Environmental impacts from entire chain of custody — producers, distributors, importers, brokers, retailers
Social responsibility
Packaging
Energy use in production, packaging, processing, and transport
Carbon footprint
Product quality and safety
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Questions?
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Contact SCS
Forestry, FSC and Chain-of CustodyDana Katz, [email protected]
Carbon Offsets Dr. Robert J. Hrubes, [email protected]
Media Rebecca Graham, [email protected] 510.452.8020
www.SCScertified.com