going mobile in the classroom
TRANSCRIPT
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Anthony Adornato@AnthonyAdornato
AEJMC 2017
Going Mobile in the Classroom
bitly.com/TeachingMobile
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Creating an Online Community
Complement in-class experience: Reinforce key concepts, topics, and readings
Create excitement about course content
Backchannel for discussions and assignments
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Creating an Online Community
Closed Facebook Group
Twitter hashtag
Course website
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Sample Assignments
Tweet the book
Connect with authors and guest speakers
Social media scavenger hunt
Twitter list of credible sources
Facebook Question of the Week
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Surprise!
Prof A: “Anyone know the old guy who hijacked our hashtag?”Student: “That’s my dad!”
Even students’ parents become part of the community!
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The Why
Newsrooms are multi-platform hubs of content
Mobile devices streamline the reporting process and optimize content
Audience is mobile and social
Social media is key driver of website traffic AND audience is likely viewing on a mobile device
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Main Assignment
Bi-weekly multimedia stories using iPad Minis
> 500-word story with a mobile-friendly / “snackable” layout
> Photo gallery
> 1-1:30 minute video
Social media checklist for each story
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Social Media Checklist
At least four tweets related to your story. Remember to @mention and use hashtags when possible. Ideas we’ve discussed: pull quotes, crowdsourcing, and behind-the-scenes look.
Produce one “readable” video: share to Twitter and your professional Facebook page.
At least two photos: share to Twitter and your professional Facebook page.
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Digital-First Story Pitches
Traditional Story Pitch:
o Story focus/angleo News peg: Who cares? o “Real” Peopleo Data/Background Infoo Visuals (video and stills)
Pitches must include game plan for mobile/social:
o Newsgathering: sourcing and story ideaso Distribution: sharing as you goo Audience Engagement
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Digital-First Story Pitches
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NBC Launches Snapchat Newscast
“You have to engage with them now in order for them to stick with our brand in the future. Bring them under the tent now.”
-Hallie Jackson, NBC News
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Social Media and Journalism
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Snapchat Takeover
Nightly News, Instagram, Snapchat, website
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Snapchat Basics
Photos/videos are called Snaps
Stories consist of Snaps
Each Snap disappears after 24 hrs.
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Snapchat Assignment
Produce a Snapchat Story while you’re reporting.
Cross promote at least once on Twitter and your professional Facebook page. Use your Snapcode.
Save the Story to your device.
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Snapchat Playbook
Shoot vertically!
Start with video intro
10-15 snaps per story
Vary video and photos
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Snapchat Playbook
Readable video with text and filters
For interviews, write captions/quotes
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Mention on Twitter
Include link to yourSnapchat
Include Snapcode
Save a Snap to yourdevice and share via SM
Cross Promotion
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There’s an App for That!
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Challenges
Grading
Personal social media use during class
Access to mobile devices
Maintaining fundamentals of video and audio
Inconsistency of social media posts
Technostress!
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University Partnerships
Google News Lab
Hootsuite (social media dashboard)
Videolicious (social videos)
Banjo (geo-location)
Parse.ly (analytics)
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There’s an App for That
Video
Audio
Storage
Photo
Social Graphics
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Slidesbitly.com/TeachingMobile
WebsiteMobileandSocialMediaJournalism.com