going native with adobe air - how we created the 2012 summer olympics mobile app for usoc
DESCRIPTION
Our session for 2013 Adobe MAX. Walk through the experience of creating an industry leading mobile experience for the 2012 London Olympic Games from both the creative and development perspectives, and see the pros and cons of using Adobe AIR as a platform for the United States Olympic Committee (USOC).TRANSCRIPT
![Page 1: Going Native with Adobe AIR - How we created the 2012 Summer Olympics Mobile App for USOC](https://reader033.vdocument.in/reader033/viewer/2022051609/547bcc1db4795983098b4ede/html5/thumbnails/1.jpg)
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APPROACH
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RESPONSIVE UX/UI
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HOME
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ATHLETE BIOS
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MY NEWS
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WHY ADOBE AIR?
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ONE APP – MULTIPLE DEVICES
Single codebase and assets for every device and platform
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SPEED & RESOURCES
Five month timeline - value vs. costs
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SCALABILITY
Recurring global event – ability to efficiently expand and scale
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WHAT WE LEARNED
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MOBILE FIRST
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ONE APP – MULTIPLE DEVICES
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PERFORMANCE
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MEMORY & FILE SIZE
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UI ELEMENTS
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LOOKING FORWARD
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THANK YOU