going viral with facebook applications
DESCRIPTION
Hope you enjoy this deck on Going Viral With Facebook Applications'. Care about Facebook Marketing for incredible Business Growth? You may want to take advantage of our hands-on Advanced Facebook Marketing training. We are just a click away - http://www.42inception.comTRANSCRIPT
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A Few Examples
• Socialcam’s traffic from FB jumped from 2M active users to 40M active users in 2 weeks flat
– Viddy, Socialcam’s competitor, grew from 8M to 36M during the same period.
• Pinterest’s traffic from Facebook peaked at 14M monthly active users in March 2012.
Sources: http://dthin.gs/KsEaPG http://vrge.co/KWpIzo http://bit.ly/SoLVJa
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A Few More Examples
• Howzat Cricket has close to 1M monthly active users from Facebook.
• Budweiser’s Paint Your Face Application was used by 2.7M people during World Cup Soccer 2010.
Sources: http://bit.ly/dKJPWL
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Viral Loop
1. Permission
2. User Activity
3. Publish
4. Word of Mouth
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Example: SocialCam
Permission
User Activity
Publish
Simulated Word of Mouth
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Going Viral for eCommerce
Want, Love, Bookmark as verbs
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Rule #1 of Publishing Activity
Think of Actions that Users can potentially take on your Site.
Get Creative. Invent Actions.
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Rule #2 of Publishing Activity
Don’t make a person look stupid in front of his/her peers.
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Rule #3 of Publishing Activity
Provide a Compelling Reason for Activity Viewers to Click on the Activity.
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