gold magazine | magazine proposal | as media studies | jason balogun
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AS Media Magazine ProposalTRANSCRIPT
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Magazine House StyleJason Balogun
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2Drake
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Magazine GenreThis magazine would be an urban music magazine and would include relevant information and news regarding the following music genres.
Rap
Hip-Hop
R ‘n’ B
Soul
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Codes & Conventions of Urban MusicUrban music of rap, hip-hop & r ‘n’ b all have similar codes and conventions. Below are the typical codes and conventions that you would see in music videos, magazine covers, photo shoots and album work.
Money – Artist, particularly male artist love to talk about money within their music as well as show it off in their work.
Cars – Artist use cars as a symbol of their wealth.
Jewellery – Artist use jewellery as a symbol of their wealth.
Men – Female artist tend to talk about their love and experience they face with a man within their music.
Women – Male artist tend to talk about their experiences, mostly sexual endeavours, that they have with many women within their music.
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5Beyoncé
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Target Audience Black/African British,
Latino/Hispanic & White/Caucasian Audiences
• Based on research of competitor magazines XXL & Vibe these are the top 3 audiences for this magazine genre.
Ages 16-25
Male & Female
Students
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7Rick Ross
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Magazine ContentGOLD Magazine is a magazine dedicated to urban music and urban music culture. GOLD Magazine is a monthly magazine and would include the following:
Interviews
Album Reviews & Updates
Concert/Tour Reviews & Updates
Photo Shoots
Urban Fashion Updates
Urban Sport Updates
Competitions & Prizes
Plus many more
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9Nicki Minaj
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Magazine TitleMagazine name is yet to be decided below are a few potential names for the magazine.
REVOLUTION REVOLT URBAN YOLO UMG (URBAN MEDIA GROUP) CASANOVA SWAG DOPE KING GOLD
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11The GAME
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Colour SchemesHere are some possible colour schemes for my magazine.
Chosen Colour Scheme
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13Chief Keef
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Masthead Font
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15Mayweather & Entourage
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Potential Publishers
• Harris Publications - XXL
• Spin Media – Vibe
• Hearst Corporation
• Time Warner
• Johnson Publishing Company (Ebony Magazine)
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17Mayweather & Entourage
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Furthering The Brand
• Website
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19Janelle Monae
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What Make Us Different?
• 1st Urban Music Magazine to make a yearly top 40 album
• The ONLY Urban Music Magazine to host as well as sponsor a variety of major music events.
• 15% of Magazine Profits goes towards many urban charities ( Trayvon Martin Foundation & Many More)
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21Alicia Keys
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SummaryMagazine Genre:
Urban (Rap, Hip-Hop & R ‘n’ B)
Target Audience: Black/African American, Latino/Hispanic & White/Caucasian Audiences Ages 16-25 Male & Female
Magazine Content: Upcoming concerts & tours Artist activities updates More urban information
Price: Between £2 - £5.99