How To Leverage Facebook’s New Page

Engagement Audience To Rapidly Grow And Scale

Your Business

Page Engagement is a huge opportunity for businesses. That’s what Facebook does, really well, is that they are always refining, they’re always tweaking.

Where can you find Page Engagement?

Inside Facebook, go to your Ads Manager.

Go to Audiences.

From the Create Audience, click the arrow down and select Custom Audience.

See this “New”? This is Page Engagement.

Not everybody has this yet but it’s exciting for those who do.

This is a great, great way to re-target a warm audience.

Who is my warm audience?

Your warm audience are the people who:

Have visited your page.

Have engaged with any of your posts or ads

Have clicked on any call of actions on

your site

Have messaged your page

Have saved any of your page posts

The question is: are you actually ready to do ads?

In my next presentation, I am going to talk more about Page Engagement Audience and whether you are ready for this new powerful advertising feature that Facebook is rolling out.

Isn’t this new Facebook opportunity exciting?