golf club of_amelia_island
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Golf Club of Amelia Island
Florida's First Coast of Golf 60 Second Commercial
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YTD Golf Rounds Played - 2013
Florida's First Coast of Golf
Advertising & MarketingFlorida's First Coast of Golf Not-for-Profit Golf Destination Marketing Company.Established in 1992, 21 years of servicing our partners. Membership consists of 29 golf courses & 18 resorts/hotels, 4 Golf Academies in Northeast Florida that consists of the counties; Nassau, Duval, St. Johns, Flagler, & Clay.Partnership consists of 5 county bureaus, Amelia Island, Jacksonville & The Beaches, St. Augustine - Ponte Vedra Beach, Palm Coast & The Flagler Beaches, Clay County. The Trusted Source for Golf Travel Planning. Fiscal year from October through September.
Booking Initiatives www.florida-golf.org
Stay and Play booking capabilities on your FFCG's webpage.Book "rooms only" capabilities on your FFCG's webpage.Net Rate sharing with FFCG's 8 Preferred Tour Operators for booking stay & play packages through their marketing strategies. Featured in FFCG's Monthly Email Blast, (rotating basis). Your facility will be featured in a stay and play package listed on the Visit Florida "Hot Deals" page, (rotating basis).
Partnership Investment
The Annual Membership Dues are part of a $1.94 Million co-op
Marketing Plan
Distribution Points Jacksonville International AirportI-95 Yulee Welcome Center I-75 Lake City Welcome CenterFlagler Welcome CenterSt. Augustine Welcome CenterAmelia Island Welcome CenterVisit Jacksonville Welcome CenterClay County Welcome Center Special area events NxtBook (electronic version)
2013-14 Vacation Brochure
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www.Florida-Golf.org
New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 50,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel
Digital Agency Website Management
www.Florida-Golf.org
Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email MarketingDaily Maintenance & Optimization of CampaignsMedia Research & AnalysisGeo-Targeted, Local Search StrategiesRetargeting CampaignsDisplay, Blog, Rich Media & Mobile Advertising Social Media PagesSocial Media GuidelinesSocial Media Monitoring
Responsive Design
28% of all visitors access site utilizing mobile devices
FFCG Clicks to 16 Golf Courses with matching YTD Data
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Year to Date + 22%
Dad's A Golf Star - ResultsCincinnati, Ohio 103.5 FM Classic Hits
121 recorded promos71 live liners191 streaming recorded promos15 live promotional giveaway lines30 social media post(Facebook/Twitter)2 email blastslogo & image on WGRR.comlogo inclusion on digital homepage banner
Total Media Value: $222,550Impressions: 1,055,259
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Sweepstakes
Run Dates: March 11-17, 20135,542 Entries and 630 opt-insVISIT FLORIDA Facebook 1500 likes and 139 sharesVISIT FLORIDA Twitter tweets on 3/11 and 3/12 to 47,222 followers
New York Daily News April 14-20, 2013
8 Full Page/4C AdsInclusion in a weekly email blastName/logo/link on contest pageTotal Media Value = $529,000Impressions = 14,616,672
International Efforts
Visit Florida's Golf Publication
THE PLAYERS TV Spot
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Purchased Schedule for Each Market
Post Buy$39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings.204 spots purchased, 252 aired. 19% in bonus spots.3% increase over planned GRPs
In Closing
Florida's First Coast of Golf is the Trusted Source for Golf Travel Planning