gonzaga student publications media kit

16
Gonzaga University 2012-2013 STUDENT PUBLICATIONS MEDIA KIT

Upload: gonzaga-university

Post on 25-Mar-2016

214 views

Category:

Documents


1 download

DESCRIPTION

Interested in advertising your business or organization to the Gonzaga Community? This document is your guide to reaching out to this important market using a variety of student publications including our newspaper, yearbook, student planner and more.

TRANSCRIPT

Page 1: Gonzaga Student Publications Media Kit

Gonzaga University2012-2013 STUDENT PUBLICATIONS

MEDIA KIT

Page 2: Gonzaga Student Publications Media Kit

AD OFFICE: 509-313-6839ADVISOR: 509-313-5865

502 E. BOONE AVE. MSC 2476 SPOKANE, WA [email protected]

Page 3: Gonzaga Student Publications Media Kit

We are GU...Gonzaga is a comprehensive University located in Spokane,

Washington. It is dedicated to the Jesuit, Catholic, humanistic ideals of educating the mind, body, and spirit to create men and women for others. Located on the north bank of the Spokane River, Gonzaga University inspires and transforms people to shape a better world

through education, character, service, and faith.

COVER PHOTO: Brett Bollier, Class of 2013PHOTO AT LEFT: Zack Berlat, Class of 2011GRAPHIC DESIGNER: Erin Burns, Class of 2012

AD OFFICE: 509-313-6839ADVISOR: 509-313-5865 1

7,837 TOTAL ENROLLMENT

4,805 TOTAL UNDERGRADUATES

$417 billion*

PROJECTED YEARLY COLLEGE STUDENT SPENDING

1,127 STAFF + FACULTY

* 2011 Alloy College Explorer Data

Page 4: Gonzaga Student Publications Media Kit

2 PHOTO: Zack Berlat, Class of 2011

Page 5: Gonzaga Student Publications Media Kit

Publication Calendar 2012-2013Sp

ring

Se

me

ste

r

KEY:

‘12

‘13

Fall

Sem

est

er

3

Dining Guide

Bulletin Publication Date

Bulletin Basketball Issue

Fall Family Weekend

APRIL MAY

FEBRUARY

MARCH

Bulletin Mail Home Issue

Bulletin Orientation Issue

Handbook

Parent Guide

AUGUSTS M T W T F S

1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30 31

SEPTEMBERS M T W T F S

1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 29

30

NOVEMBERS M T W T F S

1 2 3

4 5 6 7 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30

JANUARYS M T W T F S

1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30 31

S M T W T F S

1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28

S M T W T F S

1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29 3031

S M T W T F S

1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30

S M T W T F S

1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30 31

OCTOBER

22

S M T W T F S

1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 23 24 25 26 27

28 29 30 31

Over 1,000 families visit Gonzaga

during Fall Family Weekend

8

Page 6: Gonzaga Student Publications Media Kit

4

The award-winning Gonzaga Bulletin is the official student newspaper of Gonzaga University. Published weekly on Thursdays, the Bulletin provides the Gonzaga community with coverage of news, sports, arts and entertainment, opinions, and features. The Bulletin hires more than 70 students as writers, photographers, editors, and managers. Thousands of students, faculty, staff, alumni, and other members of the community read the Bulletin each week.

The Gonzaga Bulletin

Local rate: $10.00 per column inchNational rate: $11.00 per column inch

Rates

One column = 1.556” Three columns = 4.875” Five columns = 8.208”Two columns = 3.222” Four columns = 6.542” Six columns = 9.875”

ADD FULL COLOR

FULL PAGE

(6 col x 20 col)

HALF PAGE QUARTER PAGE EIGHTH PAGE

$1,200.00 local rate BW$1,640.00 local rate Color

$600.00 local rate BW$1,020.00 local rate color

$300.00 local rate BW$510.00 local rate color

(6 col x 5 in)

(3 col x 10 in)

(5 col x 3 in)

(2 col x 7.5 in)

$80 local rate BW$136.00 local rate color

16TH PAGE

$150.00 local rate BW$255.00 local rate color

(2 col x 4 in)

(6 col x 10 in)

Distribution: 3,000 copiesDistribution Locations: 30Format: Broadsheet

Open rate: Add $7.00 per column inchFull page: Add $420.00

Color ads are noticed an average of than black and white ads

60% more

Sizes

Sample Sizes Only. Other Sizes Available.

Page 7: Gonzaga Student Publications Media Kit

5

readers per copy**2.7of Gonzaga students have visited a business advertised in The Bulletin*72%

of students read the newspaper*91%Over

PHOTO: Molly Johnston, Class of 2012

* Fall 2011 Gonzaga Readership Survey **2011 Re:Fuel Readership Study

Page 8: Gonzaga Student Publications Media Kit

6

Bulletin Special Promotions

Placement in Savor, our magazine-style dining guide, gives you the opportunity to not only promote your restaurant, but also to build relationships and strengthen rapport with our undergraduates and the rest of the Gonzaga community. Savor will be released during times of celebration on campus, including Fall Family Weekend and Commencement. Savor provides you with the perfect opportunity to invite families to celebrate in your restaurant. Each sponsorship includes a detailed description of your business, in addition to photos and contact information; you may also upgrade your sponsorship in Savor with an additional display ad. We invite you to join Gonzaga students, family, friends and alumni in celebration of good food and community.

Distribution

SAVOR DINING GUIDE

Fall Family Weekend - OctoberValentine’s Day - FebruaryMarch Madness - MarchGEL Weekend - AprilGraduation - MayOrientation - August

Example Page:

StudentPublicationsCafé

At Student Publications Café, the focus is delivering fresh Italian cuisine adapted from family recipes. Owner Chris Wheatley fosters a casual atmosphere in his restaurant, where friends and family can gather with fellow community members to indulge in Italian delights. Living up to the promise of authentic Italian cuisine, Student Publications Café offers artisan pizzas, fresh salad and made to order pasta. Accommodating to those with food sensitivities, the Café even makes gluten-free pizza and pasta available upon request. Many entrées are made from scratch and served in generous portions bringing a rustic quality to each meal. Reasonably priced with entrées ranging from $8-$15, Student Publications Café is great for groups, with reservations available for parties of six or more. While the café services walk-ins, take-out, and catering, the marketplace within Student Publications Café hosts an assortment of exclusive offerings ranging from handcrafted jewelry to food and wines that appeal to both men and women. Fresh food, a family-friendly environment, and unique gifts await at Student Publications Café.

502 East Boone Spokane, WA 99258

(509) 313-6839

www.gonzaga.edu

Lunch & Dinner11am - 9pm Tue. - Sat.

$-$$

7

Full Page Listing and Full Page Display* $475.00Full Page Listing and Half Page Display $400.00Half Page Listing and Half Page Display $300.00Full Page Listing $275.00Half Page Listing $175.00

*Upgrade to premium placement for $100.00

Rates + Sizes

PublicationOctober 9, 2012

Page 9: Gonzaga Student Publications Media Kit

7GO

ZAGS!Sponsor a Go Zags! Poster:

“Go Zags!” posters are distributed in the Bulletin during basketball season. Your business can sponsor the back of this fan favorite.

Sponsor a ZagFan Poster:ZagFan Posters are full page, full color, newspaper sheet pullouts with a rally cry on the front and a sponsorship on the back. ZagFan Posters will be inserted into the Bulletin before a home game against a major rival.

The Gonzaga Bulletin highlights the Men’s and Women’s Gonzaga basketball teams with a commemorative preview edition of the paper. Join in the excitement of the season by advertising in these popular issues!

Special Section rate:2 col x 4 in. full color ad = $200.00

BASKETBALL SECTIONS

www.eataloha.comLike us on Facebook or search “Aloha Island Grill”

1220 West Francis 509-413-2029

1724 North Monroe 509-327-4270

Two Locations:

Any Sub, Soda, Chips and DELIVERY only $9

WeDeliver!

“South of Mission on Division”1418 N. Division (509)-328-6727Monday-Friday 10:30am-10pm

Saturday 11am-10pm

Special Edition March 8, 2012www.gonzagabulletin.com A3

Men dominate BYU; lose heartbreaker to SMC in tourney final

(Above) Guy Landry Edi celebrates a big play as a dejected Matt Carlino (BYU No. 10) walks back to the bench. Edi finished with 11 points and played 37 minutes.

(Right) Freshman point guard Kevin

Pangos throws a bounce pass in the

semifinal against BYU. Pangos had a sterling perfor-mance, finishing

with 30 points.

(Left) Senior center Rob Sacre made numerous big plays down the stretch when he was forced to guard Tournament MVP Matthew Dellave-dova after switching on ball-screens. Sacre had an inspired per-formance throughout his final WCC game, and was heard screaming “We’re not done” walking into the locker room after the defeat.

(Above) From left-to-right: Point guard David Stockton, guard Marquise Carter, center Rob Sacre and forward Mike Hart lock arms on the bench toward the end of the second half of the championship game against Saint Mary’s. GU’s bench outscored SMC’s 18-5.

(Left) Saint Mary’s Jorden Page, who played all 45 minutes of the game, goes up for a layup contested by freshman guard Gary Bell Jr. Page had an all-around produc-tive championship game as he finished with 16 points and played tough defense on Kevin Pangos, who finished only three-for-18 from the field, including one-for-10 from behind the arc.

All photos by Jake Kelly

Example Page:

PHOTO BY Jake Kelly, Class of 2013

Page 10: Gonzaga Student Publications Media Kit

CAUGHT READING PUZZLE SPONSORSCrossword + Sudoku

8

INSERTS

PHOTO BY Alex Dumke, Class of 2012

$300 per 3,000. Maximum size is 11x12 inches, minimum size is 5.5x5.8 inches, and in no more than four pages. Call for rate if insert is more than four pages. An actual copy of each insert must be delivered to our office one week prior to publication for review per our Ad Policy. Advertisers must provide inserts and deliver to our publisher: Target Media NW at 13026 W. McFarlane Rd, Bldg D-2, Airway Heights, WA 99001

Rates: $25.00 gift certificate+ $50.00 cash per issue

Every week, one lucky student is “caught reading,” and receives a $25.00 gift card, or credit, to your business. Weekly winners and sponsors are highlighted in the following week’s issue of The Gonzaga Bulletin and on The Bulletin’s Facebook page. Make your business a prize to be won; Caught Reading is a recognized campus favorite!

Bulletin Special Promotions

74% of students are familiar with Caught Reading

2x2 sponsor $50.002x5 sponsor

$120.00

2x5 sponsor

$120.00

Puzzle sponsorships are a high-impact placement in our newspaper. Engage readers while they are actively involved with The Bulletin. Secure prime placement next to the most fun and interactive section of the newspaper.

Page 11: Gonzaga Student Publications Media Kit

The Gonzaga Bulletin Online has more than 7,500 registered users and counting. During publication, the website reaches more than 37,000 page impressions per month. Advertising with this burgeoning website is a great way to reach alumni, prospective students, parents, and community members.

RATES + SIZES:

Leaderboard (728x90) $25.00Top Tile (200x90) $20.00Top Box (300x250) $20.00Banner (468x60) $16.00

The Bulletin Onlinewww.gonzagabulletin.com

9

CLASSIFIEDS:

Go to www.gonzagabulletin.com to order classifieds

facebook.com/gonzagabulletin

twitter.com/gonzagabulletin

gubulldogblog.wordpress.com

AVERAGE MONTHLY IMPRESSIONS

37,000

BULLETIN SOCIAL MEDIA

PHOTO BY Molly Johnston, Class of 2012

Per 1,000 impressions

Page 12: Gonzaga Student Publications Media Kit

Student HandbookThe extremely popular Student Handbook is distributed in August and is a critical aspect of Gonzaga’s culture and day-to-day life. The handbook contains a planner, an academic calendar, information on student services, the student code of conduct, and other valuable resources for students. Ask your account executive for more information.

10PHOTO BY Bethany Blair, Class of 2012

4,700 students receive the Student Handbook in late August and early September

84%The Gonzaga Handbook and planner is used by

RATES + SIZES:

Back Cover (Color) $2,095.00Full Page $1,495.00Half Page $795.00Quarter Page $495.00Eighth Page $295.00Two Line Listing $195.00 Additional Line $40.00

of students

Page 13: Gonzaga Student Publications Media Kit

PHOTO BY Bethany Blair, Class of 201211

Spires YearbookThe award-winning Gonzaga University Spires Yearbook captures the highlights and achievements of the school year. The support of the business and professional community is critical to providing a quality yearbook for the University.

Yearbook advertising provides a wonderful opportunity to reach out to current students and recent alumni as they make key financial decisions. Spires offers discounted early commitment pricing. All contracts signed and paid prior to December 15th will receive the early commitment price of 10% off the open rate. Ask your sales rep for more information.

Parent GuideAt Gonzaga, we believe that parents and families are a critical part of any student’s college experience. The Gonzaga University Parent Guide provides a comprehensive guide for Gonzaga’s parents as they journey with their student through college. It provides important information about the campus, student life, the role of a parent, and the Spokane community. Ask your account executive for more information.

RATES + SIZES:

Full page Open rate $1650 / Early rate $1485Half page (horizontal or vertical) Open rate $900 / Early rate $810Quarter page Open rate $495 / Early rate $445.50Eighth page Open rate $350 / Early rate $315

RATES + SIZES:

Two Page Spread $2,800.00 Full Page $1,400.00 Back Cover $1,800.00 Page Three $1,800.00 Inside Front cover $1,800.00 Inside Back cover $1,800.00Half Page $800.00Quarter Page $450.00Eighth Page $399.00

16Typical college students communicate with their parents over times per week

* 2011 Alloy College Explorer Data

Page 14: Gonzaga Student Publications Media Kit

Bulletin Deadlines + Policies

12

Space and artwork deadline:Friday at 5PM, 6 days prior to publication

Prepayment deadline:Monday at 3PM, 4 days prior to publication

Artwork requirement:All ads received must be camera-ready, hi-res PDF, EPS, TIFF, or JPEG files in CMYK or GREYSCALE color space. Please embed all links and fonts. Student Publications is not responsible for typographical errors on ads provided and proofed by the advertiser.

Credit and Billing:All advertising is payable in advance, unless the advertiser has completed a credit application and credit has been approved. Student Publications has the right to withdraw or restrict credit. Student Publications can accept check, Visa or Mastercard. All reserved ads cancelled 5 days prior to the publication will be financially liable for the space reserved.

Acceptance:Gonzaga Student Publications reserves the right to reject any advertising that violates our Advertising Policy or runs contrary to the mission of the University. All advertisements, insertions or other promotions must be reviewed prior to publication.

PHOTO BY Brett Bollier, Class of 2013

Page 15: Gonzaga Student Publications Media Kit

Distribution Locations

PHOTO BY Brett Bollier, Class of 2013

NewsstandCampus buildingStudent Publications (CG 433)

N. H

am

ilton

N. C

incinna

ti

E. Sharp

E. SintoN

. Da

kota

E. Spokane Falls Blvd.

Spokane River

Lake Arthur

NORTH

E. DeSmet

E. Boone

N.Sta

nda

rd

N.A

dd

ison

N. A

stor

N.Lid

ge

rwo

od

N. Pe

arl

Ruby

N. C

incinna

ti

TO I-90

TO DOWNTOWN

Page 16: Gonzaga Student Publications Media Kit

CONTACT US:

Student Publications502 E. Boone Ave, MSC 2476

Spokane, WA 99258

Ad office: 509-313-6839Advisor: 509-313-5865

[email protected]