good advertisement versus bad advertisement

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5 GOOD ADVERTISEMENT &BAD ADVERTISEMENT GROUP MEMBERS FATIMA IKRAM SHAHID NAWAZ BANGASH SANIYA RAZA ROMA RIAZ SAAD BIN KAMAL

Post on 18-Sep-2014

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the good ad was camlin permanent markers(widow scene),while the bad ad was workplace worksafety (boiling water falls over the body) for videos : youtube

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Page 1: good advertisement versus bad advertisement

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GOOD ADVERTISEMENT &BAD ADVERTISEMENT

GROUP MEMBERS FATIMA IKRAM

SHAHID NAWAZ BANGASHSANIYA RAZA

ROMA RIAZSAAD BIN KAMAL

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•Disseminate information about a product,brand or company

•The purpose of promotions is to cause awareness

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ADVERTISEMENTS

A paid form of non personal communication from an identified

sponsor.

Page 4: good advertisement versus bad advertisement

Point of purchase advertisement

Place advertisement Online advertisement

Direct response advertisement

Media advertisement

ADVERTISEMENT TYPES

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CHARACTERISTICS OF A BAD ADVERTISEMENT

Media plan missed the mark

Uninspired creative strategy

Lack of technical sophistications

Unattractive

Unconvincing product claims

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Bad Advertisement

It is extremely distressing

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Suggestions for Bad Ad

Put an enliven creativestrategy

Give guiding ads than to evoke Emotions of fear

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More Suggestions

Exposure

Information and awareness

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Camlin markers

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CHARACTERISTICS OF A GOOD AD

Exposure

intentions

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Characteristics

Understood

Attention

Comprehension

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Comparisons

Exposure

Motivation

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