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Good, Better, BEST Practices!
Patty Morgan-Seager, Seager Marketing
&
Steve Matre, Sherman Residential
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Out-of-the-box Telephone Voice Mail!
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Conquer the Geographical Challenge
with Technology…share, share, share!
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Incorporate New Leasing Strategies AND
Incentives weekly!
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Get rid of the survival language! Let’s move
on!
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New Hire Orientation 30-day Checklist!
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Healthy Competition is Good!
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Create Target / Star Apartments on a
weekly basis!
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Revisit your Service Request Protocol…
FOLLOW UP!
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How Do You Eat an Elephant?
*One bite at a time!*
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Everyone is a Trainer – do “Train the Trainer”
Sessions!
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Weekly motivational quote!
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Change Your Prices Every Day!
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Re-invent your Renewal Strategies!
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Little things make big differences!
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Re-focus your Follow-up with Technology!
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Believe or Leave!
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Upgrade All Associates’ Computer Talents!
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“Best Practices” Meetings!
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Special of the Day!
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Embrace Diversity
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Be Flexible and Proactive!
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Learn How to Tell the Truth Effectively!
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Assurance of Quality
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Embrace Generational Differences..AND
similarities.
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Telephone Closing Incentives
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Extend your Resident Relationships beyond
price!
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Encourage Out-of-Body Experiences
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Support Pet Projects!
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Memorable Move-In Day!
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Create a Resident Retention “Plan”
versus random events.
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Address Collections and Payment Options:
Debit, Credit, ACH, and Other Income!
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Community Ambassadors!
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Teach Professional Etiquette!
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Practice the “Internet Golden Hour Rule”
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Explore recruiting and interviewing…creatively!
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Third Party Salesman
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Re-focus on your Internet marketing and
leasing!
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Mystery Shopping Programs with Instant
Rewards!
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Mechanization of EVERY process!
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Set REALISTIC Goals, and teach how to set
goals!
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Practice Shoshin!
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Stop Cookie Cutter Management!
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Create Your Own Reality!
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Use your Web sites IMMEDIATELY with phone prospects!
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Be Present..SMILE!
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Begin the Lease Transaction so that
we’re all on the SAME page!
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Contact Us….
Steve MatreVice President – OperationsSHERMAN RESIDENTIAL2 North La Salle StreetSuite 1725Chicago, IL 60602(312) 795-4721 Direct(312) 425-0020 [email protected] E-mailwww.bes.com Web!
Patty Morgan-SeagerPresidentSEAGER MARKETING9089 Moors Place NorthDublin, OH 43017(614) 761-2567 Direct(614) 761-8587 [email protected] E-mail
www.seagermarketing.com Web!