Executive Summary “Good-bye bad news” is a blog about faith, caring, supporting, and encouraging others…

“Heartwarming advertising warms the deepest part of your heart”

   

Executive Summary The Problem

▪ New blog▪ Poor

Client’s Marketing Needs

▪ Branding▪ Knowing target audience▪ Actions▪ Entertainment▪ Portfolio Tab

Executive Summary Opportunity

§ Develop relationships with potentials and existing customers§ Establish My Business as an freelancing Job § Connect people to my brand§ Create opportunities for sharing

Our Solutions

§ SEO§ Timelessness§ Improve content of writing§ Link to social medias§ Bring people back from social medias  

Credibility §  Inspirational Ads stand out§  Hand drawing illustrations§  Portfolio Page§  Advertising BS degree based§  Biolango Writing- English & Tranditional Chinese

Credibility Oline Community Management

§  Hootsuit§  Google Analystic§  RSS§  Webmaster

Adwords

§  Bing Ads§  Facebook Advertising §  Google Adwords§  Twitter Ads vouchers§  Local Listing

Credibility

Source: Google Webmaster

Web Site Content Website content

§  Home page §  Today’s big picture (Weekly picture)§  Ads on Tv§  Print Ads§  Fun videos §  About §  Portfolio slideshow §  Tank to me §  Terms of Use §  Security and Privacy §  FAQ    

Situation Analysis Market Trends

§ Micro-targeting§ Mobile Will Dominate§ Social Media Marketing

Client Business Opportunity

§  Promote my ideas§  Promote myself to empllye§  Mover my self forward

Situation Analysis Client Goals

§  Analyze what’s worked§  Be Specific§  Measurable§  Attainable§  Relevant§  Time-bound§  Stay inspired

Competitors

1.  Things are good http://www.thingsaregood.com/2.  A CUP OF JO http://joannagoddard.blogspot.com/search/label/design3.  Give in Style LA http://chelseyamaro.wix.com/thefashionproject

Campaign Goals Social Media Goals

1. Building/Strengthening the Brand- 10% Connection 2. Driving Conversions- 15% up 3. Increasing/Monitoring the Presence- 10% Up

Goal #1 Build the BrandGoal #2 Drive ConversionsGoal #3 increase Presence

Marketing Strategy ConceptPromotional Strategy

§ Post Often§ Take Interesting Excerpts§ Post Images Separately§ Rely on Social Insights§ Have Real Dialogue§ Spotlight the People Who Make Your Content Possible§ Curate Thoughtfully§ Use Communities§ Link out to bloggers with large followings

Marketing Strategy  Go after network, NOT mass-media goals

Community discussion

§ Reddit§ BROADBAND DELReports.com http://www.dslreports.com/forum/r18818063-Re-Inspirational-Commercial

SEOGoogle Webmasters

§ Pet Project § Hibiki glass § Advertisings § Commercials§ Heartwarming § Inspirational

Marketing Strategy Why an Online Community will work best

§ #1: Gives your business worldwide exposure§ #2: Gain knowledge from other online community members§ #3: Form a formidable partnership§ #5: Be wise in choosing your online community§ #6: Builds relationships

Unique features of the Online Community

§  Heartwarming positive content

Projections In 8 months I will…

§ Get readers to read§ post articles focused on the reader§ Be Regular§ To rise 15 visits per month § Have 100 readers by 2015 June

Projections  Statistics / DemographicsArt Loversspiritual people Animal Lovers

$35-50k-300 Followers by June 2015 $50-$70- My target here will grow 20% by June 2015

Projections  Statistics / Demographics

Other, No children- Raise by 14%

Projections  Statistics / Demographics

MaleFemale

21-34 Increase appeal by 14%

Projections  Statistics / Demographics

Black/ Af Amer/ Asian/ some other Race/ 2+ Races Increase those by 15% by June 2015

Metrics  Indicate how success/failure of the marketing will be measured

Success

§  Page views, hits§  Positive feedback from followers §  Number of mentions of the brands value-add

Failure

§  Negative reviews

Financials Cost BreakdownSupport Social Sharing

§ Cost  of  each  share=0  § Cost  of  impression=0  § Cost  per  download=0  § Cost  per  visit  =0    Payment  schedule    Oct. 15, 2014- Oct. 15, 2015$ 144 yearly Domain Fee

Financials Additional Expenses

§  Bing Ads-$100§  Facebook Advertising -$50 §  Google Adwords- $75§  Twitter Ads vouchers- %50§  Local Listing- $100

(*Those are free because come with a domain package)

Audience – Personas 18% by Personas by June 2015

Audience – Personas 18% by Personas by June 2015

Audience – Personas 18% by Personas by June 2015

Audience – Personas Audience Storyboard

1.  Send Fb page invitation

2.  Received and Liked Good-bye bad news blog

3.  Checked About page

4.  Checked Ads on Tv

5.  Reviewed all Tv ads

6.  Watched one of them

 

Audience – Personas Audience Storyboard

7. Enjoyed the Tv ads, go to About Me page 8. Go to Print Ads 9. Read my POV on Ads 10. Interested in other page 11. Go to Fun page 12. Very interested in my blog, so want to talk to me

 

Audience – Personas Audience Storyboard

13. Sending message to me 14. He loved my blog and want to be my blogging friedns 15. I send him back my feedback from his comments, and we move to the next step

 

Audience – User Journey

Implementation - Sustainability Information Sources

Best Interactive advertising http://www.bestadsontv.com/best/interactive

Ad of the Worldhttp://adsoftheworld.com/

Implementation – Sustainability Types of information posted

1 Best Interactive advertising 2 Ad of the World3 YouTube

Use of rich media

1 Prints2 Video3 Animated Image (gif)

Resoucres http://www.problogger.net/read-my-blogging-goals-or-else/https://blog.shareaholic.com/how-to-set-blogging-goals/http://internethomebasedbusiness.startup-internetbusiness.com/online-community/http://www.huffingtonpost.com/danny-wong/the-why-12-distinct-goals_b_5651566.html