good design is good business - tdc 2015
TRANSCRIPT
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<Good design is good
Business/>
BAUHAUS
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Por quê? Quem ?
Como ?
Onde eu começo?
….
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Jony Ive
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Basically, anything Apple does is a big fucking deal. $350 Apple Watch Sport to the $15,000 l uxu r ious App le Watch Ed i t i on… masterminded by Apple Senior Vice President of Design and usability “god” Jony Ive is expected to break the mold of what we can expect from all future time-telling gadgets, not just in terms of functionality but also mass production
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1915
2015
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1915
2015
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photo:
revolução industrial
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photo:
produção em massa
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photo:
condições de vida difíceis
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photo: http://www.standard.net.au/story/2466606/a-worldwide-rush-to-be-a-wwi-soldier/
1ª Guerra Mundial
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movimento para reinventar um sociedade mais organizada e justa
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Walter Gropius
E. Bieber, Walter Gropius, c. 1928. Courtesy of the Bauhaus-Archiv Berlin.
BAUHAUS
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visão holística
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integrar holisticamente as formas de criação
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Arte Engenharia
Humanas
Workshop
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diminuir a alienação da sociedade de consumo em
massa
produtos de consumo mais pessoais
interfaces mais amigáveis aos usuários
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Workshop
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Arquitetura
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Arquitetura
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BAUHAUS 1915
2015
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Dieter Rams
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inovador
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inovadorútil
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inovadorútil
bonito
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compreensível
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compreensível
honesto
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duradouro
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duradouro
consistente
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duradouro
consistente
amigável
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duradouro
consistente
amigávelsimples
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duradouro
consistente
amigávelsimplesdiscreto
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BAUHAUS 1915
2015
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IBM Design1966
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Design Team
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Eliot Noyce
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IBM Selectric typewriter
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https://www.youtube.com/watch?v=vNUEUth7qjc
IBM Selectric typewriter
Changing typefaces
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IBM Design2013
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sponsorship
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“Na IBM, nos somos bons ao falar sobre valor corporativo mas estamos lutando para entregar uma proposição de valor pessoal"
Phil Gilbert!General Manager
IBM Design
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strategy
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bootstrap team
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mindset
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IBM Design Thinking
communication framework
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tools
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+tools
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workshops
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spreading the culturehttps://twitter.com/hashtag/ibmdesign
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Inauguração do Studio em Austin https://www.youtube.com/watch?v=FzUrfi-GWeI
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Inauguração do Studio em Austin https://www.youtube.com/watch?v=FzUrfi-GWeI
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Part of IBM’s $1 billion investment in cloud computing
http://www.ibm.com/design/blog-iconic-bm.shtml
http://ibm.biz/TDC-2015
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See inside a IBM iX Studio
We think bigger than an agency and more creatively than a consultancy with the power to integrate the whole system.
https://www.youtube.com/watch?v=Ybs7tp7R-Hc&feature=youtu.be
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BAUHAUS 1915
2015
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E no meu meu negócio?
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Onde eu começo?
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Onde eu começo?
absorva
o mindset do
design
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Onde eu começo?
absorva
o mindset do
design escolha seus
frameworks
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Onde eu começo?
absorva
o mindset do
design escolha seus
frameworks
pratique
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Onde eu começo?
Case:Workshop
de
Design Thinking
Organização do
TDC
Design Thinking no TDC
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Define the challenge
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Talk to users
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Swarm the insights
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Emerge the Personas
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Map the Journey
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Co-create with users
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Co-create with users
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Co-create with users
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Prototype
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Prototype
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Evaluate
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Evaluate
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Spread!
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Onde eu começo?
Case: Workshop
de
Design Thinking
Organização do
TDC
Olhando os
pontos de dores
observados
Olhar Atento para a
perspectiva do Usuário
Incorporação do
conhecimento das
DORES nos discursos
da Yara e Bruno Já usando os
Resultados
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Onde eu começo?
Case: Workshop
de
Design Thinking
Organização do
TDCEquipe alinhada
no
mindset de Jornada-
Experiência-Centrada
no Usuário