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22012-1-GB1-COM06-18592-9012-1-GB1-COM06-18592-9

From the field to From the field to the table the table By Rossi & By Rossi & CapuaniCapuani

0 km food : from the fields to our

tables

PhilosophyO Zero Km Agriculture is a philosophy of

sustainable consumption: farms open their doors to consumers by enabling them to buy their products without having to go through intermediaries. This phenomenon is also known by the name of "Farmers’ Market"

OThe "Farmers’ Market" is in contrast with globalization because zero Km products by definition can not "travel" a lot, and can not

exceed 70 km from the place where they were produced.

ProblemsThis philosophy of consumption today is not shared by big companies because :

zero km products often come from organic farming

all products come from the

short supply chain (which

means no products imported

from other areas )

their prices do not include the costs of fuel and transport . So their lower prices can be more competitive than those of large companies who do not like to promote their expansion.

BenefitsO The benefits with this form of market are

of 3 types, in particular :

O Economic benefitsEconomic benefits

O Environmental benefitsEnvironmental benefits

O Qualitative benefitsQualitative benefits

Economic benefitsa) Absence of intermediaries between producer

and consumer.b) There is no transport on wheelsc) As a consequence product prices go down at

least 30%.

Environmental benefitsO Very little PackagingO No transport O  Reduced CO2 emissions to zeroO Greater road safety because there

are less vehicles on roadsO Preservation of local biodiversity

Qualitative benefitsO the products are not to be packaged, labelled

and distributed O Are sold freshO Are regional foods

These features are rare, especially in fruits and vegetables that often come from abroad

And In Italy ?More than 21 million choose to buy directly from the producer (7 million regular customers ),in farms, in the farmer markets or in the new boutiques that Coldiretti (the Italian organization for agriculture) is launching in Italy.

A network of 1,105 farmers markets 5,616 farms, 877 holiday farms , 178 shops, a total of 6,899 outlets, to which are added 131

restaurants and 109 urban gardens. A network involving 20,800 producers and has created 3,500 new jobs

Italian spending review (Coldiretti 2012)

O one million of 'hobby farmers', citizens working on plots of land, often inherited, which have on average a hectare of land and from which to produce vegetables, fruits and even wine or oil.

O 33 % prepare more 'often than in the past pizza at home,

O 19 % “more frequently” make even the bread, O 18 % jams, pickles or pickles , O 13 % pastaO 11 %sweets, giving up packaged dessertsO 30% of Italian families have a garden O 13 % grow vegetables on the terrace, patio or on

the windowsill

OUR Common goodOEveryone should share this

philosophy. It is really important because it helps us all.