good governance for member engagement

© 2017 - Confidential and Proprietary 1

NESAE Annual Management Conference Midori Connolly, Sales Director

Everyone Counts

© 2017- Confidential and Proprietary 2

Agenda

Why? How?

2


Why?


Why Associations?


High Performing Boards… Are more likely to recruit broadly, screen prospects, and hold competitive elections.

The result: CEOs half as likely to report

challenges finding and retaining qualified board members.

“Good Governance” Transformational Governance Study, 2016


How?


BLOW IT UP!!!!!! (Give it some Napoleon Dynamite)


How?

Connection

Relevance

Trust


Make it Relevant


Community/ Special Interest Groups

Ballot Style & Email Customization –

Market Segmentation

Inclusivity

Accessibility

Leadership Development


72%

62%

43%


Project Vote: Special Interest Group Leadership driven Meet the Candidate forums Free conference registration



Ballot Style & Email Customization –

Market Segmentation

Inclusivity

Accessibility



Leadership in Development

Most associations are struggling with how to accommodate multiple generations.

Multiple communication methods.

Availability of help.

WCAG


Diverse Leadership Poor voter experience due to budgetary or physical limitations created by traditional by-laws or archaic process.

Requiring members to come onsite limits the voter segment, skewing results.

Blended access for

multiple needs.

Duration of position.

500 miles (x2)



Voting as a Personalized Experience

Inclusivity

Accessibility



Voting as a destination experience.

"What’s on your website?” checklist. A/B Testing (Google Optimize).


CONNECTion WIIFM???


John Goodman, The Goodman Institute


Live Metering


Share results. Get granular.


Diversify the Ballots Referendums Put it to vote!


Multimedia: Candidate Videos FB Live Musical.ly (maybe not!) MUSICAL.LY


Trust


Standard Result margin

Certified FL results Bush 537

Recount ballots in four counties Bush 225

Whole state undervote recount Bush 493

Whole state recount with only correctly filled out ballots Gore 115

Whole state recount using each county's own standard Gore 171

Whole state recount allowing dimpled chads and partial marks on scantrons Gore 107


Privacy kiosks Name shuffling Voter receipts What else?


DDoS Data Centers Data in Transfer: TLS or SSL Data at Rest: Encryption (Employee access) Audit Anonymity Candidate name shuffling


Your homework!

Request resources: Slides Security Specs Website Checklist Video Best Practices

ID one new practice (or even more if you’re really feeling bold) that you can tackle. Benchmark, implement and measure results. THANK YOU FOR YOUR TIME!!!

EVERYONE COUNTS IS COMMITTED TO TRANSFORMING VOTING

Midori Connolly, Sales Director - 619.517.5916 [email protected]

Security Specifications for Online Elections AREA 1 - Website Protection Vendor shall have appropriate systems in place to protect against both Denial-of-Service (DoS) and Distributed-Denial-of-Service (DDoS) attacks. Denial-of-Service and Distributed-Denial-of-Service attacks are cyberattacks on a network that render websites and other online resources completely unavailable to intended users. This is a minimum security requirement, DDoS services can be purchased on-demand for as little as $19. AREA 2 - Data at Rest Vendor shall provide hosting in minimum Tier 3 data centers (with certification by TIA-942), hardware system redundancy and geo-failover to protect against system failure. State-of-the-Art SAS 70 Type II, TIA-942 Tier 4 data centers offer the highest possible level of availability (99.995%) and multiple active power and cooling paths. Geo-failover ensures that if one data center should experience a disaster, the system will seamlessly failover to another location. Ballots shall be encrypted with both private AES 256-bit and public 2048-bit RSA keys and can only be unlocked with both keys. Explain how vendor plans to prevent tampering from both internal and external threats. AREA 3 - Data in Transfer Data shall be encrypted to the latest and highest available encryption protocol (TLS 1.2 as of October 2016). SSL v1.0 or v2.0 are unacceptable. SSL is an outdated protocol can expose data to potential threats. TLS is the most current standard. AREA 4 - Anonymity Vendor shall provide a ballot shuffling functionality to preserve anonymity of voters.



INDUSTRY LEADERSHIP IN VOTING SECURITY Everyone Counts’ is the industry’s only vendor with a 100% uncontested election success record. We have never failed to deliver an election and have never had an election questioned, abandoned, decertified, or delayed for any reason, including a denial-of-service (DoS) attack. While this may seem like an obvious standard, no other elections

technology vendor has managed to achieve this enviable record.

DATA CENTER SECURITY Unlike any other vendor in the private elections industry, Everyone Counts’ security begins with enterprise-class data centers that are certified Tier III Gold for operating standards. What sets this certification apart is that not only were the data centers built to meet the Tier III standard, but ongoing operation is certified as well. Only three data centers in the United States meet this certification standard. At the minimum, every election services provider must protect against DDoS attacks. DDoS attacks can be launched by any malicious source at minimal cost and ultimately halt an entire election. Everyone Counts utilizes Neustar’s high-capacity, cloud-based DDoS mitigation service, which quickly diffuses even the largest, most complex DDoS attacks.

AUDITABILITY A key component of our commitment to transparency and security is Everyone Counts’ Open Code Advantage. Everyone Counts is the only elections company with Open Code Advantage, which allows for the client to review the source code of the election. In addition to annual internal network penetration testing, many of our clients conduct extensive penetration testing by world class third party security firms. For example, one of our larger high profile private clients uses a leading third party testing service to conduct the following annual testing:

External Network Penetration Testing, Internal Network Penetration Testing, Application Penetration Testing Everyone Counts has a unique understanding of requirements for our customers and routinely works with third party auditors, including PricewaterhouseCoopers (PwC) and Ernst & Young (E&Y), on very high profile customer implementations. We have worked with each of the “Big Four” accounting firms: KPMG, E&Y, Deloitte, and PwC.

BALLOT TRANSMISSION

All information transmitted between the browser from which the voter is casting their ballot and the election server is encrypted using Transport Layer Security (TLS) transmission that employs Advanced Encryption Standard (AES) 256-bit encryption, with 2048-bit keys. Surpassing the outdated SSL protocol, TLS is the next generation protocol used by banks and e-commerce companies to keep your information safe and secure during transactions, and similarly keeps all voter communications absolutely private.



Member Engagement - What’s on Your Election Website? Think about a member’s journey. If you were a member, what information would you want or need to know the most about the sourcing and election of leadership? How could the information be presented in such a way that you would feel connected to the process and outcome? This checklist is just a start for what to include on the elections portion of your website. Use your imagination and approach with creativity and innovation. STEP A – Leadership Development/Call for Nominations This is a great opportunity to create a quick webinar or video that introduces the WHY of your elections, equally important as the how.

1. Who should be nominated? ! What are the characteristics of a good

candidate? ! What types of experience/traits is the

association looking for?

2. How do I nominate? ! Is there a formal process? ! Can I self-nominate?

STEP B – Elections

1. How do I vote? Platform: Website, Newsletter, Email

! When will elections run? Include a calendar of key events. ! What methods of voting will be available? Phone, Online, Mail, In-person or other.

2. What are the issues? ! Distribution:

o social media, o ballot, o newsletter, o website

! Include on the website: o candidate bios, o videos, o audio clips o and more for a well-informed voter.

3. How can I learn more?

! Key contact information for administrator. ! Help desk information.

4. Results - when will we find out, and how?

! Share results with visuals and impact to the association. ! Include a winning candidate statement.

Remember to engage the losing candidate(s). Whether they won or not, these are leaders and influencers in your community!



Best Practices for Creating Election Videos No matter the industry, cause, or message, video is undoubtedly the single most powerful channel of marketing communication. For voter outreach and engagement, deploying candidate videos can create an immediate and lasting personal connection to a potential leader. Here are a few tips to help your candidates get the most from creating video content for their campaigns. 1. WHY? The first step in creating a video is to know the why. Establish the goal of the video. Is it to persuade? (Hint, the answer

should probably be yes!) Is it to express an opinion or vision on an issue? Is it informational? This will help with crafting the messaging.

2. THEME. There is no mistake that the word emotion contains “motion”. Emotion evokes action, which is what any candidate hopes to

inspire in a viewer. So, choose an underlying emotion. What feelings should the viewer experience? Humor, excitement, frustration, passion are all possibilities to motivate a voter to act.

3. LOGISTICS.

a. Audio is the most important aspect of your video. While we want to make sure lighting is decent, ensure that the sound is clear. If your message isn’t heard, it really won’t matter how great you look!

b. Appearance/Attire. Neat, combed hair and dark clothing with no or little pattern are best. The idea is to limit distractions so your message and personality are the focus.

c. Background. Again, try to limit distractions. A lighter background will allow you to stand out, with a bookcase or picture frame to add dimension Adding a little personality is certainly ok. Most of us enjoy and appreciate the humor of someone’s pet walking into the video. It creates a human appeal.

d. Seated or Standing. Do what feels most comfortable. If you like to use your hands and move quite a bit, do stand but try to limit walking around. This can be really distracting.

4. PRESENTATION. If candidates are reluctant to record themselves in front of a camera, there are video creation platforms that can be used to make cartoons, whiteboard animations, photo collages with voiceover or other creative formats. Some of these include Moovly, Animoto or Adobe Spark. Or even a simple slide deck with a voiceover recording can work. Additionally, the organization can provide recording/interviewing the candidates in a standardized format so all candidates have equal footing.

5. FUN. Above all, encourage candidates to have fun expressing their unique personality and viewpoints. Encourage them to be creative and passionate, and be sure to provide as much guidance as possible to create a basic level of comfort.


Midori Connolly, 619.517.5916 [email protected]

good governance for member engagement

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