good news breakfast everyone
TRANSCRIPT
UNIVERSAL BUSINESS APPROACH
Universal Business Approach
“There will come a day when this productwill be in every home.”
SUCCESS STORIES
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To be in every home you need to beuniversally accepted.
Universal Business Approach
5% 95%
Success Stories
Universal Business Approach
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Conclusion: Weight control program doesn’t fully conform with theuniversal approach: weight control can be temporary, but weight management is forever: We need a healthy breakfast every day of our lives
Weight Control ProgramUniversal Business Approach
CONDITIONS TO CREATE AND RETAIN CUSTOMER BASE:
1. Extra weight2. Desire to lose weight3. Absence of another diet4. Money 5. Readiness to start our program6. Satisfaction with the results7. Readiness to continue8. Readiness to continue after having lost
weight
UNIVERSAL PRODUCT APPROACH
Why Breakfast?
Universal Business Approach
UNIVERSAL PRODUCT APPROACH
Where doespoor nutrition begin?
Universal Business Approach
UNIVERSAL PRODUCT APPROACH
It begins every dayin the morning
Universal Business Approach
What have you had for breakfast today?
Universal Business Approach
Types of modern breakfast
• Carb based breakfast
• So called “balanced” breakfast that still hasexcess carbs
• No breakfast
Universal Business Approach
Modern kids breakfast
NUTRITION DURING THE DAY AS A RESULT OF A POOR BREAKFAST
Universal Business Approach
Universal product approach
People believe they eat with their eyes
Eyes have nothing to do with it – it’s the pancreas!
Pancreas is an organ of our body which produces gastric juices and insulin
PANCREAS RULES US
How it works…
Human body consists of 100 trillion cells and requires 114 different nutrients
What we ate yesterday gave us energy and nutrients to regenerate cells and tissues of our body
DAY NIGHT MORNING
Fats Carbs Proteins
Nutrients to restore cells and tissues
ENERGY
???
How did our body spend all this?
Our body wakes up in the morning and demands 114 nutrients!
And what do we give it?
Simple Carbs = Sugar!(or nothing)
If carbs …
If nothing…
Results are the same
This vicious cycle leads to an overweight state which can thenlead to other health challenges.
The criteria of a good breakfast.
1. Provides the body with all vital nutrients
2. Provides the body with energy
3. Provides the body with water
4. Helps to maintain a normal blood sugar level
Healthy breakfastBasic program of good nutrition
How can I get this kind of breakfast ?
Basic program of good nutrition
Who needs a good breakfast?
Grown-ups
Health-challenged and healthy people
Thin people and people with extra weight
Sports-oriented people and couch potatoes
All socioeconomic groups
Everybody needs a good breakfast!
We can help many people improve their eating habits and their health.
...It means our prospects of building business are limitless.
Breakfast,Good nutrition
Results,awareness
Weight controlBreakfast,Good nutrition
Program personalization
Customer Retention
CONTROL
Breakfast –Basic program of good nutrition
2007:Formula 1 - 28%
TOTAL: 49%
Results from day 1
• Energy• Appetite• Healthy digestion• Sleep• General well-being• Mood• Size and weight
Any doubts and objections like:• I don’t need to lose weight• I don’t want Herbalife• I have tried dozens of diets, they simply don’t work for
me• I have just started another diet• I don’t believe in pills and powders• I have no money, etc
Become meaningless as soon as you stop arguing and ask a magic question:
“OK. And what do you have for breakfast?”
Working with customers
• Simple explanation• No conflict with other diets• No expectation of results• Good for the whole family• Simple follow up
What have you had for breakfast today?
Recruiting – much simpler
• Contrary to when on other diets (weight control), customers are enthusiastic in telling their friends about their new breakfast, It means that such a customer is a potential Distributor.
• No need to chase money; everybody can afford the products.
• You can have and serve many more such customers, hence increasing the number of potential Distributors.
• Distributors from low socioeconomic segments can build a business.
Basic Program
Example: prices in Germany
Universal Business Approach
“There will come a day when this product will be in every home.”