good power point presentation
DESCRIPTION
Alex Osterwalder, PhDBusiness Model Thought LeaderTRANSCRIPT
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Good PPT DESIGN
Alex Osterwalder, PhD!Business Model Thought Leader!
!
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this is more serious than you might imagine…
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and then he gets his moment… BIG
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…but Ajit doesn’t like the pitch
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all Ajit said, was …
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what mistakes do you think Greg made in his presentation?
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Greg didn’t respect the basic rules of a good ppt-presentation
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Greg could have convinced Ajit by focusing on…
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audience
1
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audience!&!
wants !
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1!2!
3!
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…all three of them have the same cognitive limitations
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start using…
E
C
S
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start using…
Emotionally
C
S
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start using…
Emotionally
Competent
S
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start using…
Emotionally
Competent
Stimuli
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…now analyze the particularities of each of your audience segments
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are they really? WHO
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[Source:adaptedfromXPLANE,thevisualthinkingcompany]
simple audience profiler
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what does he/she see?
his/her environment his/her friends
what the market offers him/her
[Source:adaptedfromXPLANE,thevisualthinkingcompany]
simple audience profiler
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what does he/she see? what does he/she hear?
who influences her? how? what his/her environment says what his/her wife/husband says
his/her environment his/her friends
what the market offers him/her
[Source:adaptedfromXPLANE,thevisualthinkingcompany]
simple audience profiler
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what’s really on his/her mind?
what does he/she see? what does he/she hear?
who influences her? how? what his/her environment says what his/her wife/husband says
his/her environment his/her friends
what the market offers him/her
what keeps him/her up at night? what are his/her ambitions
what he/she thinks
[Source:adaptedfromXPLANE,thevisualthinkingcompany]
simple audience profiler
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what’s really on his/her mind?
what does he/she see? what does he/she hear?
what does he/she say and do?
who influences her? how? what his/her environment says what his/her wife/husband says
his/her environment his/her friends
what the market offers him/her
his/her actions his/her attitude in public what he/she tells others
what keeps him/her up at night? what are his/her ambitions
what he/she thinks
[Source:adaptedfromXPLANE,thevisualthinkingcompany]
simple audience profiler
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content & structure
2
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a way to start your presentation…
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define the following components to clarify your message…
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context: most ppt-presentations are horrible today (dbybp)
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context: most ppt-presentations are horrible today (dbybp)
role: you are looking for a way to improve your ppt-
design skills
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context: most ppt-presentations are horrible today (dbybp)
role: you are looking for a way to improve your ppt-
design skills
point A
if you don’t improve, your audiences will
continue to be bored
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context: most ppt-presentations are horrible today (dbybp)
role: you are looking for a way to improve your ppt-
design skills
point A point B
if you don’t improve, your audiences will
continue to be bored
but you want to enchant your audience
every time
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context: most ppt-presentations are horrible today (dbybp)
role: you are looking for a way to improve your ppt-
design skills
point A point B
if you don’t improve, your audiences will
continue to be bored
apply a clear and audience-focused ppt-
design method
but you want to enchant your audience
every time
action
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use the following rules to make your message stick with your audience…
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define the content that should go into your ppt presentation…
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use your…
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[Source:adaptedfromDaveGray,thevisualthinkinghandbook]
audience profile
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… then brainstorm on “what your audience really wants to know…”
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[Source:adaptedfromDaveGray,thevisualthinkinghandbook]
audience profile
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[Source:adaptedfromDaveGray,thevisualthinkinghandbook]
audience profile
?!
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[Source:adaptedfromDaveGray,thevisualthinkinghandbook]
audience profile
?!
?!?!
?!
?!?!
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group post-it notes together that “feel like” they belong together…
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… in five columns
?! ?!?!
?! ?!
?!?!
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give each column a title and put them in order
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title! title! title! title!
?! ?!?!
?! ?!
?!?!
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… congratulations: that’s all the content you will need
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… now “inject” stories that really resonate with your audience
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visual design
3
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0
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1
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2
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3
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badexample
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remember: respect your audience’s cognitive limitations…
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so start using…
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for example from…
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BUT eliminate to the core message…
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in other words…
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use “white space” generously
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delivery
4
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capture your audience…
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by frequently asking your audience questions…
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by NOT sticking to…
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by giving your audience short slots to interact among each other…
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and don’t forget that even…
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the best presenters with NO spare time…
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…rehearse
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…rehearse
…rehearse
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…rehearse
…rehearse
…rehearse
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thank you for your attention!http://business-model-design.blogspot.com
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ANNEX A: image rights
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r000pert
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MorganStanley JohnMedina
proprietary images
foxdiddy
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all other images: iStockphoto
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ANNEX A: book references
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