Good PPT DESIGN

Alex Osterwalder, PhD!Business Model Thought Leader!

!

this is more serious than you might imagine…

and then he gets his moment… BIG

…but Ajit doesn’t like the pitch

all Ajit said, was …

what mistakes do you think Greg made in his presentation?

Greg didn’t respect the basic rules of a good ppt-presentation

Greg could have convinced Ajit by focusing on…

audience

1

audience!&!

wants !

1!2!

3!

…all three of them have the same cognitive limitations

start using…

E

C

S

start using…

Emotionally

C

S

start using…

Emotionally

Competent

S

start using…

Emotionally

Competent

Stimuli

…now analyze the particularities of each of your audience segments

are they really? WHO

[Source:adaptedfromXPLANE,thevisualthinkingcompany]

simple audience profiler

what does he/she see?

his/her environment his/her friends

what the market offers him/her

[Source:adaptedfromXPLANE,thevisualthinkingcompany]

simple audience profiler

what does he/she see? what does he/she hear?

who influences her? how? what his/her environment says what his/her wife/husband says

his/her environment his/her friends

what the market offers him/her

[Source:adaptedfromXPLANE,thevisualthinkingcompany]

simple audience profiler

what’s really on his/her mind?

what does he/she see? what does he/she hear?

who influences her? how? what his/her environment says what his/her wife/husband says

his/her environment his/her friends

what the market offers him/her

what keeps him/her up at night? what are his/her ambitions

what he/she thinks

[Source:adaptedfromXPLANE,thevisualthinkingcompany]

simple audience profiler

what’s really on his/her mind?

what does he/she see? what does he/she hear?

what does he/she say and do?

who influences her? how? what his/her environment says what his/her wife/husband says

his/her environment his/her friends

what the market offers him/her

his/her actions his/her attitude in public what he/she tells others

what keeps him/her up at night? what are his/her ambitions

what he/she thinks

[Source:adaptedfromXPLANE,thevisualthinkingcompany]

simple audience profiler

content & structure

2

a way to start your presentation…

define the following components to clarify your message…

context: most ppt-presentations are horrible today (dbybp)

context: most ppt-presentations are horrible today (dbybp)

role: you are looking for a way to improve your ppt-

design skills

context: most ppt-presentations are horrible today (dbybp)

role: you are looking for a way to improve your ppt-

design skills

point A

if you don’t improve, your audiences will

continue to be bored

context: most ppt-presentations are horrible today (dbybp)

role: you are looking for a way to improve your ppt-

design skills

point A point B

if you don’t improve, your audiences will

continue to be bored

but you want to enchant your audience

every time

context: most ppt-presentations are horrible today (dbybp)

role: you are looking for a way to improve your ppt-

design skills

point A point B

if you don’t improve, your audiences will

continue to be bored

apply a clear and audience-focused ppt-

design method

but you want to enchant your audience

every time

action

use the following rules to make your message stick with your audience…

define the content that should go into your ppt presentation…

use your…

[Source:adaptedfromDaveGray,thevisualthinkinghandbook]

audience profile

… then brainstorm on “what your audience really wants to know…”

[Source:adaptedfromDaveGray,thevisualthinkinghandbook]

audience profile

[Source:adaptedfromDaveGray,thevisualthinkinghandbook]

audience profile

?!

[Source:adaptedfromDaveGray,thevisualthinkinghandbook]

audience profile

?!

?!?!

?!

?!?!

group post-it notes together that “feel like” they belong together…

… in five columns

?! ?!?!

?! ?!

?!?!

give each column a title and put them in order

title! title! title! title!

?! ?!?!

?! ?!

?!?!

… congratulations: that’s all the content you will need

… now “inject” stories that really resonate with your audience

visual design

3

0

1

2

3

badexample

remember: respect your audience’s cognitive limitations…

so start using…

for example from…

BUT eliminate to the core message…

in other words…

use “white space” generously

delivery

4

capture your audience…

by frequently asking your audience questions…

by NOT sticking to…

by giving your audience short slots to interact among each other…

and don’t forget that even…

the best presenters with NO spare time…

…rehearse

…rehearse

…rehearse

…rehearse

…rehearse

…rehearse

thank you for your attention!http://business-model-design.blogspot.com

ANNEX A: image rights

r000pert

MorganStanley JohnMedina

proprietary images

foxdiddy

all other images: iStockphoto

ANNEX A: book references