good to great content marketing: 5 content strategies working for marketers
TRANSCRIPT
![Page 1: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/1.jpg)
@juntajoe
Good to GreatContent Marketing
(in 45 minutes)
Joe Pulizzi (@juntajoe)Founder, Content Marketing Institute andContent Marketing World
Co-Author, Get Content Get Customers and Managing Content Marketing
![Page 2: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/2.jpg)
@juntajoe
Today’s Agenda
• Move Fast – 90 Slides in 45 Minutes• Brief History of Content Marketing• The Latest Research• The Problem with “What?”• Five content activities that Separate the
Good from the Great in Content• Q&A
![Page 3: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/3.jpg)
![Page 4: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/4.jpg)
![Page 5: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/5.jpg)
![Page 6: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/6.jpg)
@juntajoe
![Page 7: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/7.jpg)
@juntajoe
Barriers to Entry are Gone
• Content Acceptance• Talent• Technology
![Page 8: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/8.jpg)
@juntajoe
As heard recently…
“We cannot accomplish our goals without compelling and relevant content for our customers. If we don’t, they will not come back.”
- Pam Didner, Intel
![Page 9: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/9.jpg)
@juntajoe
Content Marketing
![Page 10: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/10.jpg)
@juntajoeThe Difference?
Marketers Publishers/Media
![Page 11: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/11.jpg)
@juntajoeThe Difference?
Marketers Publishers/Media
![Page 12: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/12.jpg)
@juntajoe
Search Engine Optimization
LeadGeneration
Social Media
STORYTELLING
![Page 13: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/13.jpg)
@juntajoe
CONTENT 2020 – COCA-COLA
![Page 14: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/14.jpg)
@juntajoehttp://bit.ly/2012cmtrends
![Page 15: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/15.jpg)
@juntajoehttp://bit.ly/2012cmtrends
![Page 16: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/16.jpg)
@juntajoehttp://bit.ly/2012cmtrends
![Page 17: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/17.jpg)
@juntajoehttp://bit.ly/2012cmtrends
![Page 18: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/18.jpg)
@juntajoe
60%
http://bit.ly/2012cmtrends
![Page 19: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/19.jpg)
@juntajoe
Shutterstock
![Page 20: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/20.jpg)
@juntajoe
Shutterstock
![Page 21: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/21.jpg)
@juntajoe
![Page 22: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/22.jpg)
@juntajoe
50/50
![Page 23: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/23.jpg)
@juntajoe
The Problem with
What?
![Page 24: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/24.jpg)
@juntajoe
![Page 25: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/25.jpg)
@juntajoe
![Page 26: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/26.jpg)
@juntajoe
![Page 27: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/27.jpg)
@juntajoe
Wrong Question
![Page 28: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/28.jpg)
@juntajoe
Strategy (the planning of the “what”) must always precede
the tactics (the “what” and “how”)
![Page 29: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/29.jpg)
@juntajoe
Why?
![Page 30: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/30.jpg)
@juntajoe
![Page 31: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/31.jpg)
@juntajoe
![Page 32: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/32.jpg)
@juntajoe
![Page 33: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/33.jpg)
@juntajoe
![Page 34: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/34.jpg)
@juntajoe
![Page 35: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/35.jpg)
@juntajoe
![Page 36: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/36.jpg)
@juntajoe
Why?
![Page 37: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/37.jpg)
@juntajoe
Search Engine Optimization
LeadGeneration
Social MediaYOUR UNIQUE
STORY(authority to publish)
![Page 38: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/38.jpg)
@juntajoe
BusinessPurpose
HigherPurpose
![Page 39: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/39.jpg)
@juntajoe
![Page 40: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/40.jpg)
@juntajoe
HIGHERPURPOSE
![Page 41: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/41.jpg)
@juntajoe
Five Content Types that Separate the Good to
Great Content Marketers
![Page 42: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/42.jpg)
@juntajoe
#1The Niche, Non-Sales
Content Platform
![Page 43: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/43.jpg)
@juntajoe
Higher Purpose in
Action
![Page 44: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/44.jpg)
@juntajoe
![Page 45: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/45.jpg)
@juntajoe
Enabling Women to Have More Quality Time with
Their Families
![Page 46: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/46.jpg)
@juntajoe
![Page 47: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/47.jpg)
@juntajoe
Enabling Teen Girls to Be More Confident with
Their Sexuality
![Page 48: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/48.jpg)
@juntajoe
![Page 49: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/49.jpg)
@juntajoe
Helping Men Become Better Men
![Page 50: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/50.jpg)
@juntajoe
#2Story Explosion
![Page 51: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/51.jpg)
@juntajoe
The Kelly Situation:
Product: Complex workforce solutionsTarget: Largest 5,000 companies globallyDeal Size: $50m - $2bn Key Buyer Titles: HR, Procurement, Operations, C-SuiteAve Time to Close: 12-24 months
CULTURE:Conservative, Service-Driven, 65yrs+, Fortune 500 Co.
![Page 52: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/52.jpg)
@juntajoe
![Page 53: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/53.jpg)
@juntajoe
Content Marketing Approach:
Highly Atomized Within 5 Key Topic AreasAt least 20 unique pieces of content for each of 100+ keywords per year.
![Page 54: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/54.jpg)
@juntajoe
#3The Chief Storyteller
![Page 55: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/55.jpg)
@juntajoe
The content marketing team….
Typical roles within your existing team…
![Page 56: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/56.jpg)
@juntajoe
Social MediaPublic Relations
MarketingEmailMobileSearch
![Page 57: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/57.jpg)
@juntajoe
Example….
Todd WheatlandVP of Thought LeadershipKelly Services
![Page 58: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/58.jpg)
@juntajoe
Example….Rob YoegelContent Marketing DirectorMonetate
![Page 59: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/59.jpg)
@juntajoe
#4Leveraging Employees
in Content Creation
![Page 60: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/60.jpg)
@juntajoe
![Page 61: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/61.jpg)
@juntajoe
![Page 62: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/62.jpg)
@juntajoe
![Page 63: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/63.jpg)
@juntajoe
![Page 64: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/64.jpg)
@juntajoe
![Page 65: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/65.jpg)
@juntajoe
AWARENESS
SEO
NURTURING
LEAD NURTURING
PUBLIC RELATIONS
CRM / SOCIAL
LOYALTY PROGRAM
CUSTOMER EVENTS
![Page 66: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/66.jpg)
@juntajoe
AWARENESS
SEO
NURTURING
LEAD NURTURING
PUBLIC RELATIONS
CRM / SOCIAL
LOYALTY PROGRAM
CUSTOMER EVENTS
![Page 67: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/67.jpg)
@juntajoe
AWARENESS
SEO
NURTURING
LEAD NURTURING
PUBLIC RELATIONS
CRM / SOCIAL
LOYALTY PROGRAM
CUSTOMER EVENTS
![Page 68: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/68.jpg)
@juntajoe
AWARENESS
SEO
NURTURING
LEAD NURTURING
PUBLIC RELATIONS
CRM / SOCIAL
LOYALTY PROGRAM
CUSTOMER EVENTS
![Page 69: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/69.jpg)
@juntajoe
AWARENESS
SEO
NURTURING
LEAD NURTURING
PUBLIC RELATIONS
CRM / SOCIAL
LOYALTY PROGRAM
CUSTOMER EVENTS
![Page 70: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/70.jpg)
@juntajoe
AWARENESS
SEO
NURTURING
LEAD NURTURING
PUBLIC RELATIONS
CRM / SOCIAL
LOYALTY PROGRAM
CUSTOMER EVENTS
![Page 71: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/71.jpg)
@juntajoe
AWARENESS
SEO
NURTURING
LEAD NURTURING
PUBLIC RELATIONS
CRM / SOCIAL
LOYALTY PROGRAM
CUSTOMER EVENTS
![Page 72: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/72.jpg)
@juntajoe
#5Building the Content
Community (a focus on referral traffic)
![Page 73: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/73.jpg)
@juntajoe
![Page 74: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/74.jpg)
@juntajoe
![Page 75: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/75.jpg)
@juntajoe
![Page 76: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/76.jpg)
@juntajoe
![Page 77: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/77.jpg)
@juntajoe
Google External Tool
![Page 78: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/78.jpg)
@juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
![Page 79: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/79.jpg)
@juntajoe
Give Content Gifts
![Page 80: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/80.jpg)
@juntajoe
Social Media 4-1-1
![Page 81: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/81.jpg)
@juntajoe
![Page 82: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/82.jpg)
@juntajoe
![Page 83: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/83.jpg)
@juntajoe
![Page 84: Good to Great Content Marketing: 5 Content Strategies Working for Marketers](https://reader038.vdocument.in/reader038/viewer/2022110204/55d5149abb61eb7c6b8b45c1/html5/thumbnails/84.jpg)
@juntajoe
THE LAST SLIDE• Higher Purpose Calling• Understand the “reader” like a
publisher does.• The Story Platform• Remove “You” from the Story• Get Your Community Involved