TUESDAYFEBRUARY

25 Day OneMORNING SESSIONS

8 – 9:15 a.m. Breakfast

9:15 – 9:25 a.m. Conference KickoffSona KhoslaGoodness Matters 2020 is officially underway! We’ll fill you in on everything you need to know, and then dive right in!

9:25 – 10 a.m. Benevity Welcome Bryan de Lottinville, Founder & CEO, Benevity Regarding purpose ... the world is calling on companies to lead a change. Let’s show them we got the memo!

Get pumped for three inspiring days where, together, we’ll refresh our passion, reframe our mindsets and reboot purpose.

10 – 10:45 a.m. Solving the World’s Unsolved ProblemsJohn McArthur, Senior Fellow, Brookings Institution & Senior Advisor, UN Foundation The world is facing a lot of big and complex issues. So a few years ago, all countries agreed to a set of audacious global goals to help achieve a better and more sustainable future, and guide the way to 2030.

And now, businesses are playing a critical role in delivering on these goals. It’s a lofty global agenda, but there are practical and achievable ways to start solving some of these issues right in our own communities. Learn how in this presentation.

10:45 – 11:15 a.m. Networking Break & Demo Stations Take a break and connect (or reconnect!) with your fellow attendees, visit the Speakers’ Corner or check out one of our demo stations to explore Benevity’s solutions.

GOODNESS MATTERS 2020 AGENDA

11:15 a.m. – 12 p.m. Open Space PitchesConnecting with your peers in the same industry, with the same company size or with similar goals is as easy as 1, 2 …

1. Pitch a topic that matters to you and we’ll stick it on a board2. Grab lunch while we set up the spaces

Even if you don’t have a topic to pitch, you can still come and listen to the ideas!

AFTERNOON SESSIONS

12 – 1:30 p.m. Networking Lunch

1:30 – 4:30 p.m. Open Space SessionsOpen Space is your opportunity to make meaningful connections with kindred spirits who share your goals or challenges.

Jump into a conversation about a topic that resonates most with you — and then move on to the next topic whenever you’re ready.

4:40 – 5 p.m. Open Space Reflections Did one (or all!) of your conversations during Open Space reframe the way you’ll approach one of your challenges? Do you want to hear great learnings from the other conversations you weren’t able to attend?

Let’s get together and share our “aha” moments and insights. Plus, we’ll give you more details about our REWIND party!

1:30 – 5 p.m. Meet Our Experts at the Demo Stations Stop by our Demo Stations to get a deeper understanding of Benevity’s solutions! Our Techsperts and Solutions Engineers will be ready to answer your questions and fill you in on how you can use Benevity’s platform to achieve your corporate purpose goals.

6 – 9 p.m. REWIND: Goodness PartyWe’ll bring the boombox, you bring your best ’80s gear, and we’ll all have a totally rad time together. We’ll eat, we’ll drink and we’ll re-strengthen the local community by building skateboards for foster kids — because doing good is groovy!

WEDNESDAYFEBRUARY

26 Day twoMORNING SESSIONS

6:30 – 7:30 a.m. Yoga: Rise, Reflect, Re-EnergizeBegin your day by centering your mind and body. Ahh — rejuvenating!

8 – 9 a.m. Breakfast & Demo Stations Join us for breakfast and meet our Techsperts at the demo stations for a deep-dive into Benevity’s solutions and services.

9 – 9:10 a.m. Day 2 Kickoff Let day two begin!

9:10 – 9:40 a.m. The State of Trust, presented by EdelmanBianca Boyd, General Manager, Calgary Last year, Edelman revealed that people are increasingly looking to their employers to drive social change—they trust you, more than any other institution, to get the job done. Discover how this continuing trend is affecting how investors, employees and customers see your company, and how you can turn this responsibility into a huge opportunity to engage more people, build a loyal and committed workforce, and create brand advocates.

9:45 – 10:15 a.m. Causes I10: The Big Issues of Our Time There’s a lot going on in the world right now and many changemakers are trying to move the needle on these pressing issues — but it’s not always easy to know the best way to make an impact. Hear from two of the world’s most iconic nonprofits, World Wildlife Fund and the International Rescue Committee, as they shed light on the critical issues we’re facing in 2020.

10:15 – 10:45 a.m. Networking Break & Demo Stations Take a break and connect (or reconnect!) with your fellow attendees, visit the Speakers’ Corner or check out one of our demo stations to explore Benevity’s solutions.

10:45 – 11:15 a.m. Palm Points on Purpose, presented by CECP Carmen Perez, Senior Director of Data Insights, CECP Compare and benchmark your programs and initiatives to the latest trends in CSR. Drawing from Chief Executives for Corporate Purpose (CECP)’s Giving in Numbers and Investing in Society reports, hear how you can use data to optimize your program and equip yourself to make the case for your most strategic plans. Hear how CSR programs are key drivers for a new era of corporate purpose and take in some data-driven insights that have never been shared before … until now!

11:20 a.m. – 11:50 p.m. Inspired10sGet a firsthand look at the specific (and unexpected!) things companies are doing to create more impact and bring their purpose to life.

Hear from changemakers who have worked through executive alignment, helped their people find a sense of personal purpose and even engaged their consumers in creating more social impact.

12 – 1:15 p.m. Networking Lunch

1:15 – 5 p.m. Afternoon Breakout SessionsFour carefully curated tracks that will connect you with peers who have similar goals and challenges. Here’s a peek into the tracks:

Product Track This track is for anyone who wants to increase their knowledge of Benevity’s product strategy and vision, dive into our 12-month roadmap and learn more about the latest product enhancements.

1:15 – 2 p.m. Fostering Greater Engagement & Meaningful Connection in Spark: Product Roadmap PreviewKevin McLean, Senior Product Manager, SparkDeloitte recently named “The Power of the Individual” one of the biggest trends in Human Capital Management.

So, how do you empower your people with a personal sense of meaning that has the power to turn into a cultural movement?

In this session, Benevity’s product experts will help answer these questions and more! Plus, they’ll share the exciting new product features on the horizon — like Peer Matching and new Missions libraries — designed to help you engage and mobilize more people by meeting them where they are.

2:15 – 3 p.m. Seize the Moment to Do Good with the Benevity App Kelly Tweddell, Product Manager, MobileChristine Gillies, Director, Product Marketing How do you engage everyone in your corporate purpose initiatives when everyone isn’t in the same place? The new Benevity app brings the power of Spark to your mobile device so all of your people can take positive actions anytime, anywhere.

In this session, we will walk you through the new app, provide tips for rolling it out across your company, and give you a sneak preview of exciting features to come. If you’re looking to increase engagement in your program and connect your deskless/remote workers, this session is for you!

3:15 – 4 p.m. Volunteering Reimagined: Product Roadmap PreviewSarah Ge, Product Manager, Stephanie Thompson, Product Marketing Manager Volunteering is no longer a one-size-fits-all approach. It can be a 10-minute micro-activity online, a skills-based opportunity at work, or a position on an executive board. It’s all about making volunteering accessible and meaningful for everyone.

In this session, Benevity product experts will share ways to engage your people on their volunteering journey and drive greater participation. Plus, you’ll get the inside scoop on some exciting new features that will start to pave the way for the future of volunteering—one that is more personalized, locally relevant, and suited to people’s skills and interests.

4:15 – 5 p.m. More Relevant Content, More Remarkable Impact Jim Olson, Director, Product DesignIt’s not easy to scale your program, attract new participants and make everyone’s experience more meaningful (especially all at the same time!).

In this session, we’ll share how current and personally-relevant content is the foundation of every Goodness experience, and show you how you can leverage Benevity’s new content capabilities to engage your people in ways that resonate.

Plus, get a first look into how Benevity is collaborating with industry partners to co-create even more timely and relevant content — starting with Missions!

Community Investment TrackThis track is for anyone focused on maximizing the impact of their community investments. You may also be interested in ideas on how to create more impact through new or existing initiatives that will move the needle on key business metrics. We’ll also explore some ideas to help you be more efficient with your current processes while doing more with the same, or fewer, resources.

1:15 – 2 p.m. Meet the New Benevity Grants ExperienceRonak Ahluwalia, Senior Implementation ConsultantOur teams have been hard at work reimagining how Benevity Grants can streamline the way you use technology to run your community investment program! In this session, you’ll learn how Benevity Grants can help you bring your community investment strategy (and impact!) to life — from scaling request management to making the best decisions, telling your story and building trusted relationships with your partner organizations.

2:15 – 3 p.m. The Power of Your People: Engaging Employees in Your Community Investment Initiatives, presented by HP Inc. Stephanie Bormann, Manager, HP Foundation and Employee GivingAs you see more companies engaging their people in their community investment initiatives, you may be thinking you don’t have the budget or resources to do something like that, but there’s a good chance you do!

Find out how HP uses Benevity’s community investment solution to power their annual 40 Days of Doing Good campaign, where employees nominate nonprofits for grants in return for the pledge of skills-based volunteering. It’s innovative, doesn’t require a huge budget and has resulted in an overwhelming increase in engagement and impact!

3:15 – 4 p.m. The Bottom Line on Social Impact Michelle DiSabato, President and Founder, Community Impact ConsultantsMore and more, CSR leaders are expected to show the impact of their programs on both their communities and their company’s broader business goals.

How many times have you been asked questions like these?• Why does our organization give money away and how will that help our business?• How do our corporate purpose initiatives ladder up to our larger business goals?

In this session, we’ll discuss how this trend is redefining “impact” and how you can link your community investment initiatives with your business purpose.

4:15 – 5 p.m. Roundtable Discussion: Connecting Your Employee Engagement and Granting Strategies Spencer Goldade, UX DesignerHow can you can increase your granting program’s impact, and employee engagement, without increasing your budget? Do you want to help shape the way employee giving and volunteering data from Spark will be brought into Benevity’s community investment products?

Let’s go! This collaborative roundtable discussion is an opportunity for you and your peers to share your knowledge, opinions and experience. We’ll talk about the concept of a cluster strategy, what data is available today to help you take this approach, and how it can be used to align your granting program with your employee giving and volunteering programs, so you can create more impact for your communities and your business.

Participation TrackThis track is for anyone who is looking to increase their participation rates by getting more people engaged in their corporate purpose initiatives. We’ll help you break down barriers to participation — whether you’re launching a new program, have remote workers or just need a reboot — and share tactics to authentically grow your employee engagement.

1:15 – 2 p.m. Meeting Your Challenges to Build a Program That Resonates With Everyone, presented by AppleStanford Florence, Program Manager, Shannon Sinunu, Giving & Engagement Environment, Policy, & Social Initiatives, AppleWant to know what keeps Apple’s program leaders up at night? Better yet, want to know how they tackle those challenges come morning? In this session, Shannon and Stanford will share insights into Apple’s program, like how they’ve integrated employee giving into their company culture, what role data plays in their decision-making and how they meet their diverse workforce where they are to drive positive change.

2:15 – 3 p.m. Hyper-Locals: Using Goodness Ambassadors to Help Scale Your Program, presented by IlluminaTiana Austel, Corporate Citizenship Specialist, IlluminaEngaging all of your people around the world is no easy feat! Find out how CSR leaders at Illumina utilize program ambassadors to scale their program, foster deeper relationships and deliver localized experiences to all of their people.

3:15 – 4 p.m. Hacking Goodness: Fun Ways to Engage Your Employees in Doing Good April Vande Beek, Manager, Communications and Culture, BenevityThis session will challenge you to think outside the box to run fun and innovative campaigns that drive real participation and social impact. Whether it’s gamification, competition, communications or events, this session is jam-packed with ideas that will get your creative juices flowing and get the Goodness going

4:15 – 5 p.m. Data Dive: Use Reporting in Creative Ways to Optimize Your Program Anna Currin,Manager, Philanthropy and Community Engagement, OktaAlex Joyce, Manager, Reporting & Analytics, BenevityHow do you measure and report on data in a way that helps you tell your story and optimize your program? Look no further than our number nerd, Alex, who will show you what data and reports are at your disposal.

Plus, learn how Anna Currin, from Okta, used data in a creative and unique way to drive double-digit participation growth in their GivingTuesday campaign.

Advanced TrackThis track is for anyone who has already achieved high employee engagement and participation rates and is curious to see how they can leverage their initiatives and work with cross-functional teams to realize their broader corporate purpose goals. We’ll dive into topics on how your Goodness initiatives can help you achieve business outcomes and be a driver for culture, HR, brand value and more.

1:15 – 2 p.m. Expressing Your Corporate Purpose, presented by Lush Tricia Stevens, Charitable Giving Manager, Lush Fresh Handmade CosmeticsLush is known for their purpose: To invent, manufacture and retail effective and revolutionary products; to challenge the status quo in business; and to protect people, animals and the planet.

In this session, Tricia Stevens, Charitable Giving & Ethical Campaigns Manager at Lush, will share how their purpose is supported by their guiding principles rooted in integrity, activism, transparency, inclusivity and innovation. Learn how their community investments and campaign initiatives uplift and empower activists within their business and the community to enable real change.

7 – 10 p.m. Goodies Awards Gala & Dinner The Goodies After PartyGet ready for one big night of inspiration and celebration as we recognize game-changers in the Benevity client community who are boldly leading a new era of purpose!

2:15 – 3 p.m. The Power of Brand Purpose: Empowering Your Customers to Be Better and Buy BetterBrooke Bryant, Levi Strauss & Co., Brittany Paes, Manager, Client Success Management, Camilo Rostoker, Director, API & Data PlatformsYou’ve got great employee engagement. Why not extend your reach and impact by opening up your program to your customers too? Just as employees consider a company’s values when deciding where to work, consumers are looking at your bigger corporate purpose when deciding where to shop. With Benevity’s API, you can create deeper customer relationships and build brand loyalty. Learn how companies like Levi Strauss & Co. have tapped into this capability and created more impact for and with their consumers.

3:15 – 4 p.m. Creative (and Cost Effective!) Communication Tactics That Work, presented by SplunkPatricia Nevers, Social Impact Manager, SplunkMany CSR leaders are challenged with keeping their employee engagement program top-of-mind with their people — especially when there’s a lack of communication channels or administrative red tape. Find out how Splunk turned engagement and promotion on its head through innovative guerilla marketing tactics.

Check out the Goodness Matters website for more info.

THURSDAYFEBRUARY

27 Day threeMORNING SESSIONS

6:30 – 7:30 a.m. Walking Group Grab some comfortable shoes (and maybe a coffee) and join us for a walk to start the day.

8 – 9 a.m. Breakfast & Product Demos

9 – 9:10 a.m. Day 3 KickoffLet day three begin!

9:10 – 9:40 a.m. The Next Big Corporate Purpose TrendsAnusha Srijeyanathan, VP Client SuccessAre you wondering how best-in-class companies are structuring their programs and using technology to increase their social impact?

We took a deeper look at the game-changing companies in our community and identified some of the emerging program and product trends you’ll want to know about!

9:45 – 10:25 a.m. Inspired10s Get a firsthand look at the specific (and unexpected!) things companies are doing to create more impact and bring their purpose to life.

Hear from changemakers who have worked through executive alignment, helped their people find a sense of personal purpose and even engaged their consumers in creating more social impact.

10:25 – 11 a.m. Networking Break and Demos

11 – 11:30 a.m. Behaviors in Giving by Ideas42 Omar Parbhoo, Vice President, Ideas42What drives your people to give? Tune in to learn about expert-curated content — what it is, the behavioral science behind it, and how it can increase donations by over 63%!

11:35 – 12:05 p.m. Meet Z: How to Activate and Engage the Next GenerationWhitney Dailey, VP of Marketing/Research & Insights, Porter NovelliIf you think Gen Z is just Millennials 2.0, think again. In this session, dive into fresh research and insights about this engaged, yet pragmatic, generation of people ready to roll up their sleeves and change the world for the better. Find out how to inspire, empower and equip this group of future business and world leaders to make an impact—in their workplaces, their lives and their communities. Meet Z!

AFTERNOON SESSIONS

12:05 – 12:15 p.m. A Call to All Changemakers & Leaders Bryan de Lottinville, Founder & CEO, Benevity

12:15 – 1:30 p.m. Wrap Party Let’s come together on our last day in Palm Springs to enjoy some lunch and cocktails, and say farewell (or, “until next time!”) to all of our new connections and friends.

1:30 – 3:30 p.m. Demo Stations & 1:1 MeetingsExplore Benevity’s solutions or ask one of our Techsperts your burning questions in a one-on-one meeting. We can’t wait to chat!

Check out the Goodness Matters website for more info.

ALL-ACCESS PASS WORKSHOPS

Join us for a half-day of hands-on workshops to end the conference off right! Choose one workshop, and in a single afternoon, you’ll glean valuable best practices, build tangible strategies and create action plans you can put to work when you’re back in the office. (These are available exclusively with the All-Access Pass. Contact goodnessmatters@benevity.com if you’re interested in upgrading your pass to attend one of these workshops).

1:30 – 4:30 p.m. Workshops

Proving the ROI of Your Community Investment ProgramKerry Lawrence, Client Success Manager, BenevityTara Scott, Product Marketing Manager, BenevityPerfect if you’re looking to create a community investment strategy or enhance your existing one to help you scale and create more impact!

As a grants administrator, you have a number of stakeholders who want to know about your program, whether they’re your executives, employees, customers or investors — and they all care about different things.

In this workshop, you’ll get the tools and guidance you need to deliver impact stories that resonate with all of your stakeholders.

The Art of Building a Business CaseJanelle St. Omer, Regional VP of Sales, BenevityNicole Campbell, Principal, Goodness Consulting, BenevityPerfect if you’re refreshing your program or looking for guidance on how to build a case for Goodness in your company!

Ready to refresh your company’s approach to Goodness? Need help making the business case and putting together a plan for internal buy-in? Need to figure out how to manage change? No problem, we’ve got you covered! In this workshop, we’ll work together to create a business case and pitch that will turn your vision into reality. Plus, we’ll share tips on how you can champion change in your company, and leave you with a few resources to help you calculate quantifiable program savings.

Reporting for Good: Tell Your Impact Story in NumbersAlex Joyce, Manager, Reporting & Analytics, BenevityBrandi Lafontaine, Director, Analytics & Insights, BenevityPerfect if you’re looking for better ways to report on your program and use data to tell impact stories.

In this interactive lab, our number nerds will help you master Benevity Reporting, from dashboards to stock reports to highly customized reports and visualizations of your own. We will walk you through scenarios based on real-world challenges and opportunities and get hands-on in Benevity Reporting as you pull data, build dashboards and get the opportunity to ask questions.

Bring your laptop for this one!

1:30 – 4:30 p.m. Workshops

Content Reigns: Inspiring Action and Engagement in Your InitiativesAndrew Wedderburn, Product Content Team Lead, BenevityPerfect for all Spark administrators The cliché is true — content is king! In this lab, our content king will help you learn the secrets to creating compelling content that increases awareness, builds connection and, most importantly, inspires action!

Together, we’ll explore:• The anatomy of content that changes behavior• How to create compelling Giving and Volunteer Opportunities and Missions

activities• Selecting images that tell the right story• How to use stats and stories that inspire people to get involved

Infusing Your Employee Experience With Goodness Sam Sasyniuk, Sales Trainer, BenevityPerfect if you’re implementing Spark or are a Spark administrator of any level

Creating a purpose-driven culture is a journey that takes thoughtfulness, creativity and cross-company collaboration. In this session, you will work with other leaders in the Benevity client community to brainstorm ideas for making meaningful connections with your people along their employee journey — from recruitment all the way to retirement. You’ll leave this workshop with a solid action plan and a deep understanding of the existing Goodness levers you have at your fingertips, like giving, volunteering, matching, incentives, Missions and Grants.

The Road to Global Goodness: Designing an International ProgramChris Venter, Director, Goodness Solutions If you’re looking to scale your program globally, this session is all about helping you develop a roadmap that’ll get you there!

We’ll explore how to create a consistent experience across all locations that also resonates at the local level. And we’ll collaborate to create a presentation and implementation plan so you can outline your strategy, select the main focus areas for your global program and go over the steps required to successfully roll it out across multiple countries.

Together we’ll focus on:

• The considerations and planning required to develop a roadmap for your program expansion or multi-country launch

• Cultural nuances surrounding social impact and community investments in different countries and regions to help focus your efforts

• Best practices observed throughout the global community we’ve helped build over the past 11 years

Check out the Goodness Matters website for more info.

Reimagine the impact you can create in 2020 at Goodness Matters — the most sought-after conference in the CSR industry that brings together hundreds of the world’s most purpose-driven companies.

It’s a community gathering where you instantly feel like you belong because it’s packed with

passionate people like you who are hungry to learn, share and redefine impact.

This year, we’ll dig into how companies like yours can balance purpose and profit, explore the value of benchmarking, discover how giving is influenced by politics and the changing needs of today’s workforce, and so much more.

Hear real client stories and insights from people like you who are fearlessly redefining what’s possible

Forget awkward icebreakers and create meaningful connections through planned and casual networking

Gain tangible tools you can take home to re-invigorate your corporate purpose strategy

Hands down the best event for CSR professionals to network, learn from each other, and feel empowered to make change happen! - Cristina Pagan, Communications Officer, IMF www.benevitygoodnessmatters.com

PurposeRe:Goodness Matters 2020Benevity’s annual client conferenceFebruary 25-27 in Palm Springs

Connect with experts in community impact, corporate culture, employee engagement and consumer engagement.

40+ sessions

29 industry speakers

97% of attendees met 5+ new contacts

90% of attendees would recommend conference to their peers

Leaders

Practitioners

Executives

8%

27%

65%

CSR

Community Relations

Coporate Foundation

Human Resources

Marketing

Other

13%

8%

6%10%

20%

43%

Technology & Software

Finance & Insurance

Retail

Food, Beverage & Food Retail

Healthcare

Other

10%7%

7%

25%

22%

29%

GM2019 by the numbers

Check out the Goodness Matters website for more info.

Join us at Goodness Matters 2020!

500attendees

14+hours of networking

200+inspiring brands