goodyear case report
DESCRIPTION
Goodyear case report. Steph marsh, hattie decker, nate branham. Introduction. Sears contacted Goodyear about selling their Eagle brand tire in Sears stores Goodyear originally declined in 1990 Now reconsidering after a $38 million loss in 1990 and a change in top management in 1991. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Goodyear case report](https://reader035.vdocument.in/reader035/viewer/2022062310/5681660f550346895dd9538e/html5/thumbnails/1.jpg)
GOODYEAR CASE REPORTS T E P H M A R S H , H A T T I E D E C K E R ,
N A T E B R A N H A M
![Page 2: Goodyear case report](https://reader035.vdocument.in/reader035/viewer/2022062310/5681660f550346895dd9538e/html5/thumbnails/2.jpg)
INTRODUCTION• Sears contacted Goodyear about selling
their Eagle brand tire in Sears stores• Goodyear originally declined in 1990• Now reconsidering after a $38 million
loss in 1990 and a change in top management in 1991
![Page 3: Goodyear case report](https://reader035.vdocument.in/reader035/viewer/2022062310/5681660f550346895dd9538e/html5/thumbnails/3.jpg)
GOODYEAR TIRES• Founded in 1898 in Akron, OH• Started creating bike and carriage tires• Largest manufacturer 1916-1990• 20-25% world tire manufacturer• 37% US manufacturer• #1 tire manufacturer in North America and
Latin America• #2 tire manufacturer in world
![Page 4: Goodyear case report](https://reader035.vdocument.in/reader035/viewer/2022062310/5681660f550346895dd9538e/html5/thumbnails/4.jpg)
GOODYEAR TIRES-PRODUCT
![Page 5: Goodyear case report](https://reader035.vdocument.in/reader035/viewer/2022062310/5681660f550346895dd9538e/html5/thumbnails/5.jpg)
GOODYEAR TIRES-PRICE
![Page 6: Goodyear case report](https://reader035.vdocument.in/reader035/viewer/2022062310/5681660f550346895dd9538e/html5/thumbnails/6.jpg)
GOODYEAR TIRES-DISTRIBUTION
![Page 7: Goodyear case report](https://reader035.vdocument.in/reader035/viewer/2022062310/5681660f550346895dd9538e/html5/thumbnails/7.jpg)
DECISION PROBLEM• Goodyear must decide whether or not
to sell their tires at Sears.
![Page 8: Goodyear case report](https://reader035.vdocument.in/reader035/viewer/2022062310/5681660f550346895dd9538e/html5/thumbnails/8.jpg)
STRATEGIC OPTIONS• Do nothing• Accept Sears proposal
Sell Eagle brandSell entire product lineSell some brands
![Page 9: Goodyear case report](https://reader035.vdocument.in/reader035/viewer/2022062310/5681660f550346895dd9538e/html5/thumbnails/9.jpg)
DO NOTHING
![Page 10: Goodyear case report](https://reader035.vdocument.in/reader035/viewer/2022062310/5681660f550346895dd9538e/html5/thumbnails/10.jpg)
SELL EAGLE BRAND IN SEARS
![Page 11: Goodyear case report](https://reader035.vdocument.in/reader035/viewer/2022062310/5681660f550346895dd9538e/html5/thumbnails/11.jpg)
SELL ENTIRE PRODUCT LINE IN SEARS
![Page 12: Goodyear case report](https://reader035.vdocument.in/reader035/viewer/2022062310/5681660f550346895dd9538e/html5/thumbnails/12.jpg)
SELL SOME BRANDSAT SEARS
![Page 13: Goodyear case report](https://reader035.vdocument.in/reader035/viewer/2022062310/5681660f550346895dd9538e/html5/thumbnails/13.jpg)
RECOMMENDATIONS• Product policy• Distribution policy
![Page 14: Goodyear case report](https://reader035.vdocument.in/reader035/viewer/2022062310/5681660f550346895dd9538e/html5/thumbnails/14.jpg)