Search, Ads and Apps

Google Inc. is an American multinational public corporation invested in  Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products,  and generates profit primarily from advertising through its AdWords program. Google runs over one million servers in data centres around the world,  and processes over one billion search requests and about twenty-four petabytes of user-generated data every day. Google's rapid growth since its incorporation has triggered a chain of products, acquisitions, and partnerships beyond the company's core web search engine. The company offers online productivity software, such as its  Gmail email service, and social networking tools, including Orkut and, recently, Google Buzz. Google's products extend to the desktop as well, with applications such as the web browser Google Chrome, the Picasa photo organization and editing software, and the Google Talk instant messaging application. Notably, Google leads the development of  mobile operating system, used on a number of phones such as the Nexus One and Motorola Droid, as well as Google Chrome OS, which is still under heavy development but is best known as the main operating system on the Cr-48. 

Alexa lists the main U.S.-focused google.com site as the Internet's most visited website, and numerous international Google sites (google.co.in, google.co.uk etc.) are in the top hundred, as are several other Google-owned sites such as YouTube, Blogger, and Orkut. Google also ranks number one in the BrandZ brand equity database.

Mission Statement

Goals and Objectives

Google wants to have an improved infrastructure to make their engineers more productive.Google wants to be the best in searchGoogle wants to push their ad systemGoogle also wants to push their  communities and contentGoogle is always  focusing on innovation.

SWOT ANALYSIS

A study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and threats

INTERNAL AUDIT

Internal auditing is a profession and activity involved in helping organizations achieve their stated objectives

Physical Resources

Physical resources include the buildings, technology, and many more products that are made by man. This resource helps man's daily activities become easy.

Offices of Google are in:

United StatesAustraliaChina

Hong KongIndiaJapan

SenegalBelgiumCzech Republic

DenmarkFinlandFrance

GermanyGreeceHungry

IrelandItalyNetherland

NorwayPolandPortugal

RussiaFranceSpain

SwedenSwitzerlandUkraine

United Kingdom Canada ArgentinaBrazil Morocco EgyptIsrael TurkeyUAE

Google’s financial statements of 2010 shows it has a total assets of 59.960,000,000 $ which means google being a firm is financially very strong and stable.Google earns most of its revenue from AdWords and its applications.

Google has state of the art head office named GOOGLEPLEX. The four core buildings, totalling 47,038 square meters (506,310 sq ft)

Since the buildings are of relatively low height, the complex sprawls out over a large amount of land. The interior of the headquarters is furnished with items like shade lamps and giant rubber balls. The lobby contains a piano and a projection of current live Google search queries. Facilities include a gym (Building 40), free laundry rooms (Buildings 40 and 42), two small swimming pools, multiple sand volleyball courts, and eighteen cafeterias of diverse selection. Google has also installed replicas of  Spaceship One and a dinosaur skeleton.

(Images of Googolplex and Google YNC building with its advertising staff offices)

HUMAN RESOURCES

The personnel of a business or organization, esp. when regarded as a significant asset.

Google has a total of 26,316 employees and says we ‘’ maintain a small company feel ‘’.

Google has sales and R&D offices in more than 30 cities of 10 countries employing more than 10,000 people for research base work.

The new Google employees are called Nooglers and are given a red hat to wear in their first week at Google.Google hired PhDs specially to work for enhancing the search engine algorithms which will render the search faster, relevant & more efficientAccording to News Week it is the best employer of the year 2007, 2008 and number four in the same list for 2009, 2010.Most graduates are attracted towards Google to start their career.Google is going to start Sales and R&D in China once again.

ORGANIZATIONAL RESOURCES

Organizational resources are all those resources other than human and physical resources .

Google is number 4 th in the global best brands with brand value of 43,557 million $.Google has an extensive product line including Gmail, Adsense, AdWords, Orkut etcGoogle has a market share of 72.11%Google is the best search engine but still its search accuracy is 50 to 60%.

ORGANIZATIONAL CULTURE

Organizational culture  is an idea in the field of  organizational studies and management which describes the psychology, attitudes, experiences, beliefs and values (personal and cultural values) of an organization

Though google has grown a lot since it opened in 1998 it still maintain a small company feel.Google says ‘’don’t be evil’’ suggesting it want its employees to be just, fair and honest.At lunchtime, almost everyone eats in the office café, sitting at whatever table has an opening and enjoying conversations with Googlers from different teamsBecause we believe that each Googler is an equally important part of our success, no one hesitates to pose questions directly to Larry or Sergey in our weekly all-hands (“TGIF”) meetings – or spike volleyball across the net at a corporate officer.We are aggressively inclusive in our hiring, and we favour ability over experience. We have offices around the world and dozens of languages are spoken by Google staffers, from Turkish to Telugu. The result is a team that reflects the global audience Google serves. When not at work, Googlers pursue interests from cross-country cycling to wine tasting, from flying to Frisbee.As we continue to grow, we are always looking for those who share a commitment to creating search perfection and having a great time doing it.

The colours, furniture choice and how comfortable the staff looks? Google’s offices are a reflection of its commitment and openness to innovation and great ideas. No wonder anyone would drop to their knees to work for them.

Google corporate headquarters, fondly nicknamed the Googleplex, is located in Mountain View, California. Today it’s one of our  many offices around the globe. While our offices are not identical, they tend to share some essential elements. Here are a few things you might see in a Google workspace:

Local expressions of each location, from a mural in Buenos Aires to ski gondolas in Zurich, showcasing each office’s region and personality.

Bicycles or scooters for efficient travel between meetings; dogs; lava lamps; massage chairs; large inflatable balls.

Googlers sharing cubes, yurts and huddle rooms – and very few solo offices.

Laptops everywhere – standard issue for mobile coding, email on the go and note-taking.

Foosball, pool tables, volleyball courts, assorted video games, pianos, ping pong tables, and gyms that offer yoga and dance classes.

Grassroots employee groups for all interests, like meditation, film, wine tasting and salsa dancing.

Healthy lunches and dinners for all staff at a variety of cafés.

Break rooms packed with a variety of snacks and drinks to keep Googlers going.

Functional Analysis

Functional Analysis provides the detailed analysis of various departments of an organization

Management Department

Over the past decade, Google has inspired envy in trench-dwelling managers around the world. It's not just the unparalleled benefits. It's the way Google approaches innovation. Engineers are encouraged to dream up pet projects in their spare time. Teams self-form around the best ideas. Market-based principles ensure that the best ideas receive funding .

There is indeed much to admire about Google's approach, and much to learn from it. The system ensures that interesting ideas—even those that aren't obvious fits for Google's capabilities or core business model—receive some degree of attention.

Managers must believe and follow the concept called as "Delegation without abdication"... Most of the managers won't.. Manager must know how keep a track of tasks that have been delegated... He just cannot cut himself off from the tasks that has delegated.

Employee morale at Google is extremely high and absenteeism is low because google provide a home like environment for employees, and when there is no work the employees are allowed to do what ever they want, play in the compound or even wash their clothes in the laundry provided by google.

Google has invested in several programmes which, while not directly related to its core business, are designed to encourage innovation in areas that Google care about

Google has we are Google Ventures , the venture capital arm of Google Inc. It focuses on finding the most interesting entrepreneurs from a range of sectors and stages and then using all the resources to help them succeed.

Google Green is yet another initiative and Google invested more than 350 Million in renewable resources technology

The new objectives of the company include

Work for a greener earthWork in philanthropic field via the Google Philanthropic Make google information more reliableTo ensure that a person gets what he searches for on Google easily

Google has state of the art head office named GOOGLEPLEX. The four core buildings, totaling 47,038 square meters (506,310 sq ft)

Since the buildings are of relatively low height, the complex sprawls out over a large amount of land. The interior of the headquarters is furnished with items like shade lamps and giant rubber balls. The lobby contains a piano and a projection of current live Google search queries. Facilities include a gym (Building 40), free laundry rooms (Buildings 40 and 42), two small swimming pools, multiple sand volleyball courts, and eighteen cafeterias of diverse selection. Google has also installed replicas of  Space Ship One and a dinosaur skeleton.

Marketing Department

It gets reputation by its popularity which proceeds by its word of mouth publicity, so it doesn’t need to put much work in  marketing its search engine.

It provides its search engine interface to 88 languages which is helpful for the locals of the countries.

Its cost-per-click marketing charge & rating policy owner makes it difficult for the clients to foretell the positioning of their ads & their costing as per se.

It is the market leader in search engines, with more than 70% people using it

Recently it launched Google Android mobiles and Google Operating System for mobiles with the help of HTC and SAMSUNG.

It’s the number 4 th brand in the global brands list with brand value of 43,557 Million and its shares have increased by 7% from previous year.

Its operations are currently in developed countries and we hardly see any advertisement or marketing programs in developing and underdeveloped countries like Pakistan.

Google follows a rule of employing the able employees not the experienced ones.

Most of google’s products are free of cost like Gmail, Orkut and youtube, Google generates its revenues from advertisements

Google runs on simplicity. The simple and elegant Google homepage emphasizes the purpose of the site and Google's value proposition: search for what you need, quickly sort through the results and find what you are looking for.

Financial Department

Highly trained and experienced financial managers head each financial department. Controllers direct the preparation of all financial reports -- for example, income statements, balance sheets, and special reports such as depreciation schedules. They oversee the accounting, audit, or budget departments. Cash managers monitor and control the flow of cash receipts and disbursements and other financial instruments to meet the career and investment needs of the firm. For example, loans may be obtained to meet a cash shortage, or surplus cash may be invested in interest-bearing instruments

Financial managers in financial institutions make decisions in accordance with Federal and State laws and regulations and policy set by the institution's board of directors.

Financial managers are provided with comfortable offices close to top managers and to departments which develop the financial data these mangers need. Although overtime may sometimes be required, financial managers typically work a 40-hour week. Attendance at meetings of financial and economic associations and similar activities is often required. In very large corporations, some traveling to subsidiary firms may be necessary.

Google has sufficient assets 59,960,000,000 $ making it strong.

Operations Department

Google has state of the art head office named GOOGLEPLEX. The four core buildings, totaling 47,038 square meters (506,310 sq ft) Since the buildings are of relatively low height, the complex sprawls out over a large amount of land. The interior of the headquarters is furnished with items like shade lamps and giant rubber balls. The lobby contains a piano and a projection of current live Google search queries. Facilities include a gym (Building 40), free laundry rooms (Buildings 40 and 42), two small swimming pools, multiple sand volleyball courts, and eighteen cafeterias of diverse selection. Google has also installed replicas of SpaceShipOne and a dinosaur skeleton. The Business and Operations Strategy team thinks strategically and globally about entire industries and helps Google define business and operational initiatives that contribute to the company’s growth.Our work includes such projects as developing and implementing next-generation advertising products, defining strategies to optimize data center technology and operations, and establishing business initiatives for emerging markets. We measure our effectiveness by monitoring the concrete impact we have on revenue, cost, and operational efficiency.

Although Google has technological competitiveness but no other search engine matches it. It is reliable, fast, light (for installing purpose) and ranks on top of the search engines list with more than 70% usage rate.Google is currently located everywhere, its offices are almost in every developed city thus providing easy access to information, resources and employees.

Research and Development

Research and Development has a total of 21.74% of Google operations

Google R&D department is located within the Googolplex so there is no problem of data sharing and arranging meetings with other departments.Recently Google has decided to restart its R&D operations in China.