Google+

• The latest social media innovation for staying connected & having more control of your information

• Makes your life easier by adding new ways of filtering the information you receive, as well as the information you share

• A series of tools to help you stay connected with the people– Circles, – Hangouts– Sparks

• Started out as an invitation only network. You had to be invited by someone who was already a part of the social network

• http://www.youtube.com/watch?v=E-oNuIS_CXs

How Could Google+ Help A Business• Social media is about people• You can use upcoming business page as a landing page of your product or

service where you can drive traffic once you have the relationship with your prospects on a personal level

B2B or B2C• Sharing Content:

– Google+1 is used to share content you like with others• Google+1 Multiple Times on a Page: 

– Facebook’s like & Twitter’s “Follow” can be added to your content page only once

• Google+1 gets more traffic to your Page: – When you press Google +1 button, your content will be visible publicly in

your profile• Google+1 for Ads:

– Google +1 button is present near the ads displayed in Google Page

For-Profit or Not-For-Profit• Not-for-profit

– Host exclusive hangouts– Cater to your circles– Huddle or hangout with your coworkers– Unite volunteers in a huddle

Examples: For-Profit Organization & Not-For-Profit Organization

• Time Magazine• You Tube• Proctor & Gamble

Drawbacks: Using Google+ For Offers & Contests

• Seems like for professional work rather than entertainment social network site as Facebook

• Visible to everyone, so lack of privacy• Don’t provide you to synchronize different services like twitter, LinkedIn

& Facebook

Steps: Setting Up A Google+ Account

• http://www.youtube.com/watch?v=y3eCWpeos9w

Steps: Setting Up A Google+ Page• Pick a category

– Local business or place– Product or brand– Company, institution or organization– Arts, entertainment or sports– Other

• Customize your page’s public profile– Add your profile photo & tagline– Editing your page information– Adding your photostrip

Terms• Google+ hangouts: allows any person to chat over a video connection with

up to 10 people anywhere in the world• Circles: allows users to put various different people in specific groupings

or lists– This feature is intended to:

• Share relevant content with the right people• Follow content posted by people you find interesting

• +1 button: it is like a "Like" button on Facebook• Google+ badges: makes it easy for your audience to subscribe to your

posts

Business Page Admins• Have up to 50 managers on a page• This will help a page become more effective at managing & producing

content 24/7

How A Company Can Use Google+ To Market

• Personalize your page URL• Craft an eye-catching mini-bio for your hovercard• Create a first impression• Promote your Google+ page• Create a suggested circles list• Leverage photos to connect with your audience• Establish your presence & wait for your audience• Get to know your audience on Google+• Use brand micro-circles for repeat business• Capitalize on Google+ search to show you’re there• Use Google+ hangouts to communicate with customers• Join others’ hangouts

Resources: Help An Organization Market Using Google+

• http://www.google.com/+/learnmore / • http://www.socialmediaexaminer.com/6-steps-to-getting-started-with-google / • http

://energise2-0.com/2011/11/14/google-business-pages-everything-you-need-to-know/

• http://socialmediatoday.com/louisesteiner/344532/google-plus-versus-facebook-what-s-difference

• http://www.pagetrafficbuzz.com/google-plus-tips-find-friends/9395 / • http

://www.probloggingsuccess.com/google-plus-tutorial-how-to-make-your-stay-pleasant-and-useful/

• http://www.cio.com/article/685930/10_Google_Tips_for_Beginners?page=1#slideshow

• http://searchenginewatch.com/article/2142107/How-to-Harmonize-Google-With-Your-Other-Social-Platforms

• http://larryferlazzo.edublogs.org/2011/07/10/the-best-resources-for-learning-what-google-is-all-about/