google: a brief analysis

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Google: A Brief Analysis

Group Assignment by

Mete KOÇ İdil KUŞOĞLU Leyla ERTÜRK Can KAYA

Duygu KAMBUR



Contents of the Presentation

1) Business Sector

2) Mission Statement

3) Organizational Culture & Structure

4) Social Responsibility

5) Human Resources



External Environment Analysis

Porter's Five Forces

Competitive Rivalry

Threat of Substitutes Threat of New Entrants Customer Power

Supplier Power



Search Engine Market Share

Source: http://marketshare.hitslink.com/



Possible Threats

Financial Threats Isolated

Formal Restrictions Censorship

Bargaining Power of Costumer & Suppliers

Monopoly



Possible Threats (contd.)

Potential New Entrants High Barriers

Potential Substitutes None of them are foreseen in the near future.

Competitors

Dominant in the Market



Mission, Foundation & Growth

Mission to organize the world's information and make it

universally accessible and useful

Foundation In 1996, founded by the PhD students at Stanford

University in California; Larry Page and Sergey Brin

Growth Experimenting with other markets such as radio

and print publications



Ten Things to be True

„The perfect search engine would understand exactly whatyou mean and give back exactly what you want.”

Larry Page, co-founder of Google

1) Focus on the user

2) It's best to do one thing really, really well

3) Fast is better than slow4) Democracy on the web works

5) You don't need to be at your desk to need an answer



Ten Things to be True (contd.)

6) You can make money without doing evil

7) There's always more information out there

8) The need for information crosses all borders

9) You can be serious without a suit

10)Great just isn't good enough



Organizational Culture

„We try to provide an environment where peopleare going to be happy. I think that's a muchbetter use of money than, say, hundred-million-

dollar marketing campaigns or outrageouslyinflated salaries.”

Sergey Brin, co-founder of Google



Organizational Structure

Flat (horizontal) structure Team based work and individualism are encouraged



Innovation

Douglas Merrill, former Chief Information Officer of the company,has made a list to display the innovative form of Google:

Hire smart people who are nice to work with

Flat management structure

No silos, open communications Ideas mailing list

20 percent (time spent on personal projects)

Small projects Iterative design, constant improvement

Server-based deployment (AJAX)

Test, don’t guess



Social Responsibility

Google.org

Its mission is to tackle poverty, global warming,and infectious diseases.

1 billion $ invested. Unlike most charities, it has afor-profit status.

Major initiatives: Develop Renewable Energy Cheaper Than Coal Commercialization of Plug-In Vehicles Predict and Prevent Inform and Empower to Improve Public Services Fuel the Growth of SMEs



Google and Open Source

Supporting open source developers Project Hosting Google Summer of Code Google Code University

Releasing open source projects Android Google Wave Chrome OS Chrome Web Browser

Over 500 open source projects...



Human Resources

For the last two years, Google was chosen the bestcompany to work for. The reason: HR Department’s strategies.

Google HR has a visible structure. HR Generalists are on the front line of servicing and

interacting with the employees on a global basis. Financial security and opportunities to try new things Google puts its employees into center and care their

needs.



Thank you!

We would like to thank you for your interest.Please do not hesitate to ask any questions.

- THE END OF THE PRESENTATION -

This was „Google: A Brief Analysis” presented by Mete KOÇ, İdil KUŞOĞLU, Leyla ERTÜRK, Can KAYA and Duygu KAMBUR

on December 29, 2009.

google: a brief analysis

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