google advertising landscape
DESCRIPTION
An overview of business tools available for marketers through Google. The list is extensive and constantly growing, though some fail to realize the true breadth of their offering.TRANSCRIPT
COSSETTE MEDIA
GOOGLE: CHANGING
ADVERTISING
ROYAL LEPAGE ATLANTIC
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GLEN MORE – COSSETTE MEDIA INTERACTIVE MEDIA STRATEGIST
GOOGLE FACTS> 97% of the search engine's revenue from
advertising programs
> Google’s total advertising
$21.9 Billion
> Buys one company a
month
> Owns YouTube,
DoubleClick and AdMob
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JUNE 22 2009
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MOBILE ADVERTISING
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RICH MEDIA ADS
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IN GAME ADVERTISING
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SOCIAL MEDIA CHANNELS
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Visitors
Customers
Success
Input
Dropout
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Menus, Coupons
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INSIGHTS
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PROMOTED VIDEO
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KEYWORDS, PEMIUM CHANNELS, PROMOTED VIDEO
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182 Course235 Resource DocumentsCertification Prep
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