google advertising landscape

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COSSETTE MEDIA GOOGLE: CHANGING ADVERTISING ROYAL LEPAGE ATLANTIC 1

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An overview of business tools available for marketers through Google. The list is extensive and constantly growing, though some fail to realize the true breadth of their offering.

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Page 1: Google Advertising Landscape

COSSETTE MEDIA

GOOGLE: CHANGING

ADVERTISING

ROYAL LEPAGE ATLANTIC

1

Page 2: Google Advertising Landscape

GLEN MORE – COSSETTE MEDIA INTERACTIVE MEDIA STRATEGIST

Page 3: Google Advertising Landscape

GOOGLE FACTS> 97% of the search engine's revenue from

advertising programs

> Google’s total advertising

$21.9 Billion

> Buys one company a

month

> Owns YouTube,

DoubleClick and AdMob

COSSETTE MEDIA

3

JUNE 22 2009

Page 4: Google Advertising Landscape

COSSETTE MEDIA

Page 5: Google Advertising Landscape

MOBILE ADVERTISING

COSSETTE MEDIA

Page 6: Google Advertising Landscape

RICH MEDIA ADS

COSSETTE MEDIA

Page 7: Google Advertising Landscape

IN GAME ADVERTISING

COSSETTE MEDIA

Page 8: Google Advertising Landscape

SOCIAL MEDIA CHANNELS

COSSETTE MEDIA

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COSSETTE MEDIA

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COSSETTE MEDIA

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COSSETTE MEDIA

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COSSETTE MEDIA

Page 13: Google Advertising Landscape

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Visitors

Customers

Success

Input

Dropout

COSSETTE MEDIA

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COSSETTE MEDIA

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COSSETTE MEDIA

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COSSETTE MEDIA

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COSSETTE MEDIA

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COSSETTE MEDIA

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Menus, Coupons

COSSETTE MEDIA

Page 20: Google Advertising Landscape

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COSSETTE MEDIA

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INSIGHTS

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COSSETTE MEDIA

Page 22: Google Advertising Landscape

PROMOTED VIDEO

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KEYWORDS, PEMIUM CHANNELS, PROMOTED VIDEO

COSSETTE MEDIA

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COSSETTE MEDIA

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182 Course235 Resource DocumentsCertification Prep

COSSETTE MEDIA

YOU ARE GETTING ACCESS SOON. MAKE SURE YOUTAKE A LOOK FOR

THINGS THAT ARE RELEVANT TO YOUR JOB