AlgorithmTr n Quỳnh Hoaầ

What we know after trainning• What is Google algorithm?• How Google indexs a site?• Comparison of 3 algorithms: Panda, Penguin and

Hummingbird

What is Google algorithm?

How Google index a site?

3 Google algorithm updates

Give original content more

weight

Mobile friendly searching

Punish bad linking pratices

Introducing

Panda

Feburary 2011

Google panda algorithm

• Starting in 2011, Google decided that quality was more important than quantity.

• Panda was establish to give original content more weight and appear higher in organic ranking.

Our website

Copycats

Their website

Introducing

Penguin

April 2012

Google penguin algorithm• Google Penguin was the search engine’s response

to so-called “black hat” SEO tactics for link building

• Manipulative link building techniques that focused on creating links through “link schemes” were targeted, included buying links, linking back, trading links, spam links, and similar tactics.

• Targeting webspam introduced to punish sites with poor quality links

Introducing

Humming bird

September 2013

Google humming bird algorithm

• Humming bird incorporates Penguin and Panda• The newest Google algorithm • It sorts through all information it has when you

search and come back with answers• Focus on mobile friendly