GOOGLE ANALYTICS 101HINTS, TIPS AND BEST PRACTICES

Analyze your web presence to take your business farther

July 2014

April 10, 2023 Google Analytics 101 2

Google Analytics

Successful businesses use data to make informed decisions -

from product launches to marketing campaigns. Data is equally

important when it comes to your website.

This presentation will provide an overview on a few of the many

ways you can use Google Analytics to help take your web

presence farther.

HINTS, TIPS & BEST PRACTICES

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1. Sign-up for an account by visiting

www.google.com/analytics

2. Set-up the account properties based on your unique

requirements

3. Include your Analytics tracking code into the HTML of

your website

Tip: You can link Google Analytics to your Google

AdWords account, allowing you to measure the ROI of

your AdWords budget.

Getting Started: Initial Set-Up

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Dashboard: Create and monitor custom views of information.

Shortcuts: Fast access to frequently-used reports.

Real-Time: Monitor real-time user activity.

Audience: Learn more about your site visitors, including where

they are from, how they access your site, how regularly they visit,

etc.

Acquisition: See which channels acquire the most visitors, the

most engaged visitors, and more.

Behavior: See what actions visitors take when visiting your site.

Conversions: Track and measure the completion of key activities

on your site.

Getting Started: Menu Overview

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Bounce Rate: The percentage of visits in which the visitor only

views one page of your site before leaving.

Direct Traffic: Visits to your site where the user types your URL

into browser or uses a bookmark to get to your site.

Landing Page: The first page a visitor views during a session, also

known as an entrance page.

Organic Traffic: Visitors who come to your site from unpaid

organic/natural search.

Page views: The total number of views your site has generated.

Sessions: The number of visits your site has generated.

Users: The number of unique visitors accessing your site.

Getting Started: Terminology

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1. Use Custom Date Ranges:

Always be sure to look at short-term activity and big

picture trends, helping paint a more complete picture.

2. Compare Date Periods:

See how your web metrics compare with past time

periods.

3. Secondary Dimensions:

A second dimension can be added to nearly all

metrics, allowing you to gain even more insight.

4. Export Functionality:

All metric views can be exported to Excel, PDF and

more for review and analysis.

Helpful Google Analytics Tips

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• Where are users accessing your website?

• Do you generate high traffic in a specific city or country

(representing an opportunity)?

To get started, select ‘Audience’ > ‘Geo’ > ‘Location’

Identify Visitor Locations

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• How engaged are your site visitors? How long do they

stay on your site and how many pages do they visit?

To get started, select ‘Audience’ > ‘Behavior’ > and then

look at all three menus

Engaged Users

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• Where is your site traffic coming from? Through

Organic Search, Referrals, or Social Media?

• How successful are each of those channels in terms of

retaining and converting visitors?

To get started, select ‘Acquisition’ > ‘Overview’

Visitor Acquisition

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• Which social networks drive the highest traffic to your

site?

To get started, select ‘Acquisition’ > ‘Social’ > ‘Network

Referrals’

Social Media Referrals

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• What Web Browser and Operating System are your site visitors

using?

To get started, select ‘Audience’ > ‘Technology’ > ‘Browser & OS’

Technology Used by Site Visitor's

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• What content resonates with your audience? Which of your

webpages are most popular?

To get started, select ‘Behavior’ > ‘Site Content’ > ‘All Pages’

Trending Content and Pages

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• From what pages do your site visitors most commonly leave?

To get started, select ‘Behavior’ > ‘Site Content’ > ‘Exit Pages’

Bounce Pages or ‘Exit Pages’

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• Statistically speaking, what actions do site visitors take

when they are on your site?

To get started, select ‘Behavior’ > ‘In-Page Analytics’

In-Page Analytics

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Google Analytics is an incredibly powerful tool

for your business – learn how it can make a

difference, today!

April 10, 2023 16

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Google Analytics 101