google analytics 2

Google AnalyticsGoogle Analytics


Introductions


Summary of the workshops

• Day 1– Session 1: Introduction to Google Analytics– Session 2: Setting up Google Analytics– Session 3: Understanding & Interpreting Reports– Session 4: Understanding & Interpreting Reports

• Day 2– Session 1: Advanced Segmentation & Custom Reporting– Session 2: – Session 3: – Session 4: Goal, Transaction and Conversion analysis


Google Analytics History


Google Analytics Summary


Introduction to Analytics

• Data Quality

• Limitations

• All features– Reports– Configuration

• Profiles• Filters• User Access

– AdWords


Enabling your account for Google Analytics


Account setup and integration with your website


Integrating Google AdWords with Google Analytics


Goal Setup and Transaction tracking


Goal Funnel configuration


Advanced Profile filtering

• IP Address (and how to find address)

• Bid override

• Referring URLs


User access control


Customised Variables and User-Defined Variables


Tracking external traffic


Cross domain tracking


“Super cookie” implementation


Improving data quality


Visitor analysis


Site usage analysis


Using Site Overlay


Inbound traffic analysis


Key phrase analysis


Configuring your dashboard


Using date comparison


Using Dimensions


Performance comparison


Alerts and Analytics Intelligence


Understanding cookies


Advanced Segmentation


Custom Reporting


Internal Site Search


Goal analysis & verification


Funnel Visualisation


Event tracking


Virtual Pageviews


Revenue metrics & transaction tracking


Conversion rate optimisation


Pivot tables


Exporting data


Using regular expressions to filter reports


Scheduling reports


Tracking “non Google” Campaigns


Any more questions?Rob Edlin

[email protected]

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uk.linkedin.com/in/robedlin

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google analytics 2

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