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ANALYTICS

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CONTENTS• INTRODUCTION • LITERATURE SURVEY• PROBLEM DEFINITION• IMPLEMENTATION• ANALYSIS• CONCLUSION • REFERENCES

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INTRODUCTION

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Introduction

What is Google Analytics ?Who Can use Google Analytics ?What can Google Analytics do ?Why Google Analytics ?

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“Google Analytics is a free web

analytics service offered by Google that

provides users with highly interactive,

flexible, and detailed web analytics

reporting.”

-Wikipedia

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WHO USE GOOGLE ANALYTICS ?

Anyone who owns a website and has to make

decisions about your website, online campaigns

and other marketing efforts.

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WHAT GOOGLE ANALYTICS DO ?Google Analytics is a powerful tool that analyses:• Website traffics-Where visitors came from-How they are navigating through your site• Conversions-downloads -page views -registrations• E-commerce-Volume of transactions-Dollar value transactions-Success of transactions

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Executives can learn: • Which marketing initiatives are most effective • Accurate website traffic patterns/trends • Which customer and customer segments are most valuable

Marketing Professionals can learn: • Where visitors come from and what do they do on the site • How can the website convert more visitors into customers • Which keywords resonate with prospects and lead to conversions • Which online ad or creative is the most effective

Developers can learn: • Where people leave the site • Which pages retain visitors the longest • What search terms people use to find the site

WHY GOOGLE ANALYTICS ?

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LITERATURE SURVEY

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• Nearly all businesses now own a website.

• But systematic analysis of costumers’ behaviors not in pace with the rapid growth in ecommerce.

• Above 70% of the most frequent websites use web analytic tools but with their large amount of data, it is difficult to use them effectively.

• Important to know what kind of data and knowledge are required for successful website development.

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PROBLEM DEFINITION

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• A key issue for researchersMeasuring effectiveness of websiteWhat dimensions needed for evaluationLimited study on web analytics tools

• Most website owners were familiar with hit counters to track no. of visitors

Merely tell how many people came to our websiteMore sophisticated

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IMPLEMENTATION

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Adding Tracking code to the site :-

• To complete this process we must have access to website source code have a Google analytics account and property already being set up.

• To add tracking code to your site:i. Find the tracking code snippet for property you have setup. It starts

with <script> and ends with </script>.ii. Copy the snippetiii. Paste it into every web page that we want to track. Immediately

before the closing </body> tag.

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ANALYSIS

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Google Analytics presents reports on the

data gathered in 5 main categories:

Real –Time

Audience

Acquisition

Behavior and

Conversions

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Real-time Overview

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Audience overview

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Acquisition overview

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Behaviour overview

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Conversions overview

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Dashboard

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Shortcuts

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Intelligence Events

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CONCLUSION

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• In Google Analytics we canMeasure how a company’s online marketing and presence works Improving website development by analyzing.

• The Acquisition reports give us insight into Where your visited originated from the tactics that bring in the most qualified, converting leads.

• The Behavior reports give us an insight into top pages and top event interactions to improve our conversion rates with Experiments and In-Page

Analytics.

• The Conversions reports gives us insight into to view and analyze the way people navigate our website on their

way to converting.

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REFERENCE

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To read more, visit

• Google Analytics in Brief

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